Ask the Expert with Erin Alls | April 23, 2025

Introduction & Recap – Inaugural “Ask the Expert” Session

Real Geeks proudly hosted the very first Ask the Expert session, a new event series designed to bring users direct insights from top performers and industry pros. Unlike “Ask Us Anything,” which focuses on product usage, Ask the Expert is about sharing field-tested strategies and actionable ideas that agents can implement right away to grow their business.

Each session will spotlight a different theme aligned with monthly Real Geeks initiatives — bringing together expert guests to talk tactics, best practices, and real-world success stories.

This month’s focus: SEO and Organic Lead Generation for Real Geeks websites, featuring Erin Alls, a seasoned Real Geeks user and successful brokerage founder who has built a thriving business through strong SEO strategies and lead nurturing.

Key Highlights from the Session:

🏠 Finding Your Niche & Building SEO Authority

Erin emphasized the importance of selecting a URL that matches consumer search habits, not just branding yourself by name.

(Example: Choosing “SiliconBeachHomes.com” instead of “ErinSellsLA.com.”)

📝 Content Strategy for SEO Growth

Erin shared how blogging about local events, restaurants, and lifestyle activities (not just real estate) creates a better user experience and boosts organic traffic.

(Example: Using Google Alerts to discover local events and quickly build SEO-focused blog content.

📬 Newsletters that Drive Website Traffic

Instead of sending generic updates, Erin recommends creating newsletters that link back to blog posts, property searches, and market info on your website to improve engagement and site authority.

📈 Leveraging Organic Traffic for Long-Term Success

While paid advertising gets quick results, organic SEO strategies build lasting website authority, resulting in consistent lead generation without ongoing ad spend.

🔗 Maximizing Real Geeks Tools for SEO

Dynamic area pages, content blogs, and properly structured URLs all contribute to better rankings and a stronger online presence.

👩‍💻 Hands-On Help Available

Erin offered a form for attendees to request a personalized site review and feedback session to identify SEO growth opportunities.

Important Links

🏡 Real Geeks University (RGU) – Learn how to optimize your website with free courses and expert tips.

🧠 Ask the Expert Site Review with Erin Alls – Request a free SEO evaluation and personalized feedback session.

📣 Real Geeks Mastermind Group – Connect with other users for real-world tips and community support.