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Ask the Expert Recap: SEO & Organic Lead Growth

Erin Alls shares how to grow traffic and generate leads through smart SEO, content strategy, and authentic local expertise.

 

 

In this month’s Ask the Expert session, Erin Alls joined the Real Geeks training team to share how she built a thriving business using only organic search traffic—no paid ads required. Erin walked agents through the simple steps of mastering SEO, building hyper-local content, and positioning your website as the trusted go-to resource in your market.

Whether you are just setting up your Real Geeks site or looking to grow your organic reach, these key takeaways will help you attract the right traffic and convert it into lasting relationships.

👉 Join us for our next live session or explore upcoming events: www.realgeeks.com/events

Table of Contents

This article includes the following sections:

Key Takeaways from the Session

  • Your URL matters. Choose a domain that matches what consumers actually search, not just your name. Example: siliconbeachhomes.com outperforms erinsellshomes.com.

  • Think like your clients. Buyers search by location and property type (“homes for sale in Santa Monica”), not by agent name.

  • Content drives visibility. Consistent blog and content pages keep your site active and help Google index more pages over time.

  • Local knowledge wins. Share local happenings, events, and community insights to show value beyond listings.

  • Newsletters and social links bring people back. Every post and every email should drive traffic to your Real Geeks website.

💡 Pro Tip

“It cannot all be about you,” Erin reminds. “Your website needs to serve the consumer first.”

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Common SEO Barriers (and How to Beat Them)

Search-engine optimization can feel technical, but the biggest obstacles are often mindset and focus. Here are the common barriers Erin discussed, along with simple ways to beat them.

Barrier How It Shows Up How to Beat It
Personal Branding Overreach Using your name instead of searchable terms in your URL. Choose URLs that match what people type into Google (“[city] homes for sale”), then forward variations to your main site.
Impatience Expecting instant results. SEO takes time for Google to index your pages. Stay consistent and post new content weekly.
Content Fatigue Running out of ideas or only posting listings. Use Google Alerts to find local stories, events, and community topics to turn into blog posts.
Over-Automation Copy-pasting from AI tools without editing. Use ChatGPT or Gemini to draft, then humanize and edit for tone and accuracy before publishing.
Analysis Paralysis Avoiding posts until everything looks perfect. Done is better than perfect. Focus on value and relevance over polish.
Neglecting Local SEO Relying only on listings or generic keywords. Create pages and blogs around neighborhoods, schools, or landmarks. Become the local expert.
Missing Engagement Loops Posting blogs but not linking them back. Always link your blog, email, and social posts to your Real Geeks website for lead capture.

💡 Pro Tip

Take some time to set up a free Google Business Profile. It boosts credibility, adds reviews, and links directly to your Real Geeks site.

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How to Build an Organic Growth System with Real Geeks

  1. Start with a Smart Domain
     Buy URLs that match your target searches (for example, siliconbeachhomes.com) and forward any variations or misspellings to your primary site.

  2. Build Localized Content Pages
     Use your Real Geeks website editor to add content and blog pages for specific areas. Include relevant keywords in the page title and URL slug (for example, /marina-del-rey-homes-for-sale).

  3. Leverage Dynamic Area Pages
     Dynamic pages automatically generate SEO-optimized pages every time a visitor performs a search on your website, helping you index thousands of hyper-specific pages.

  4. Use AI as a Starting Point, Not a Shortcut
     Ask ChatGPT or Gemini to help you brainstorm content ideas, then edit for authenticity and tone before publishing.

  5. Create a Newsletter that Drives Traffic
     Export your contacts, upload to Mailchimp or Constant Contact, and send a consistent newsletter linking every story or property back to your Real Geeks website.

  6. Track Engagement and Improve
     Use your email provider’s analytics (click-through maps and open rates) to see what topics generate the most engagement and adjust your content strategy accordingly.

💡 Pro Tip

Consistency beats complexity. A weekly blog, one local story, and one newsletter can grow organic leads faster than any short-term ad campaign.

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Real Examples from Agents

  • Erin Alls (Silicon Beach Homes): Grew daily organic leads without pay-per-click ads by using SEO-driven URLs and neighborhood-specific content.

  • Nancy H.: Used Mailchimp analytics to fine-tune her newsletter content order, doubling her open rate to 22 percent.

  • Lindsay P.: Balanced social and blog content by combining 70 percent local lifestyle posts with 30 percent real-estate-focused updates.

💡 Pro Tip

Create blog posts that tie listings to lifestyle. Example: “Best coffee shops near homes for sale in Venice Beach.”

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FAQs

How long does SEO take to show results?
Expect to see noticeable traffic growth after consistent posting for 3–6 months.

Should I hire someone to handle SEO for me?
You can, but Real Geeks offers tools that make DIY SEO simple. If you need outside help, visit our Recommended Design Partners list.

Can I use AI to write my content?
Yes, as long as you edit for tone and accuracy. Always make it sound like you.

How often should I update my blog?
Aim for at least one new post per week to keep your site active and give search engines new material to index.

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Need More Help?

If you run into any issues or have questions, we’re here for you:

📞 Call us at 844-311-4969 (Mon–Fri, 8 AM–8 PM CST)
📧 Email us at support.realgeeks.com
🎓 Explore our Real Geeks University (RGU): learn.realgeeks.com
💬 Connect with peers in the Real Geeks Mastermind Community on Facebook: Join here

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