Overview
The Buyer Leads List feature in Real Geeks allows agents to showcase a list of prospective buyers without revealing their personal contact information. This tool is particularly effective in client meetings, helping agents demonstrate the value they bring to potential sellers by highlighting the number of interested buyers they can potentially connect to a seller’s property.
Key Benefits of the Buyer Leads List Feature
- Showcase Your Buyer Pool: Impress sellers with the number of buyers you actively manage in your CRM.
- Maintain Privacy: The list excludes contact information, protecting the privacy of your leads.
- Enhance Credibility: Demonstrate your proactive efforts in finding potential buyers.
- Facilitate Lead Conversion: Use this feature as a talking point to build trust and win over sellers.
To ensure leads appear on the Buyer Leads List, their Type must be set to “Buyer” in the CRM. This guide explains how to manage this setting and effectively use the feature for lead conversion.
How to Access the Buyer Leads List
- Go to leads.realgeeks.com
- Click Leads → Leads List
- Select the List Selection menu
- Click Buyers List
Leveraging the Buyer Leads List in a Seller Meeting
Update Your CRM
Ensure all potential buyers are correctly categorized as Type: Buyer in your Real Geeks system. This ensures the list is accurate and relevant.
Filter the List
Use the CRM’s filtering tools to refine the Buyer Leads List based on the seller’s property characteristics, such as:
- Price range
- Property type (e.g., single-family home, condo)
- Location preferences
Presenting the Buyer Leads List During the Meeting
Start With an Introduction
Explain the purpose of the Buyer Leads List:
- “This list showcases the buyers I am currently working with who are looking for properties like yours.”
Emphasize the privacy protection built into the list, which reflects your professionalism.
Demonstrate Relevance
Highlight specific numbers or trends:
- “As you can see, I have 15 active buyers looking for homes in your area, and 7 are interested in properties within your price range.”
Connect the buyer pool to their property features. For example:
- “Several of these buyers are actively searching for a three-bedroom home with a large yard, just like yours.”
Build Confidence in Your Expertise
Position yourself as the agent who can match the seller with serious buyers:
- “With this level of interest, I’m confident we can connect your property to the right buyers quickly and at the best possible price.”
Closing the Meeting with Actionable Next Steps
Suggest listing their property to take advantage of the buyer interest you’ve demonstrated by reinforcing your capabilities:
- “By listing with me, you’ll have access to my entire network of qualified buyers, as well as my proven marketing strategies to attract even more interest.”
Offer follow-up materials:
- Provide them with a printed copy of the filtered Buyer Leads List (without contact information) or share a summary of buyer insights specific to their property.
FAQ
Q: Can I include contact information if requested by a client?
A: No, the Buyer Leads List is designed to exclude personal contact details. Sharing this information without consent violates privacy standards.
Q: How can I ensure my list is accurate?
A: Regularly update your lead database, and use Real Geeks’ tagging and filtering options to maintain an organized and relevant list.
Q: Is there a way to share the list digitally during virtual meetings?
A: Yes, you can share your screen to display the Buyer Leads List directly from the CRM or send an exported file.