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Use Text Templates to Message Leads Faster

Text Template Overview

Real Geeks CRM allows agents to create reusable Text Templates to streamline communication with leads. These templates can be created from scratch or personalized from the Real Geeks Template Library, offering flexibility in how agents manage and automate lead engagement. Whether used for individual texts or integrated into automated workflows, text templates help save time and maintain consistent messaging.

This guide covers: Creating a new text template, Accessing the Real Geeks Template Library, Personalizing a template, Using templates in lead conversations, and Common use-case examples.

Please Note

Templates created in the CRM can be used for one-off communications or integrated into automated workflow campaigns. To set up templates in workflows, visit Workflows and engage leads over time automatically.

 

Creating a Template

  1. Visit the Text Template Library
  2. Select How You Want to Create a Template:
    • Create New: If you want to start from scratch, click "Create New" to build your own custom template.
    • Create From Library: If you prefer to personalize a pre-made template, click "Create From Library" to browse the Real Geeks Template Library and select a pre-built template.

 

Personalizing a Template

Once you've chosen to either create a new template or use one from the Real Geeks Library, follow these steps to personalize it:

Name Your Template

Enter a descriptive name for the template. This name will only be visible internally and helps you and your team quickly identify the template's purpose (e.g., "Follow-Up Reminder" or "New Listing Update").

Categorize the Template

Organize your template by assigning it to a category. Common categories might include Follow-Up, New Listings, or Appointment Reminders. This helps keep your templates organized and easy to access.

Adjust Access Settings

Choose who can access the template:

  • Only Me: Only you can see and use the template.
  • My Whole Team: Share the template with your team so they can use it as well. This is ideal for ensuring consistent communication across your organization.

Compose the Message

Write your message in the text box. Ensure the message aligns with the purpose of the template, whether it's a follow-up, a new property listing, or an appointment reminder. Use merge fields to ensure each message feels custom to the recipient.

Add Merge Fields

Personalize your message using merge fields such as , , or . These fields automatically populate with the lead's information when the message is sent — no manual input required. For a full list of available merge fields, refer to the merge field reference in your CRM settings.

Upload a Custom Video (Optional)

You can upload a video to attach to the text message. This could be a personalized greeting, a property walkthrough, or any relevant visual content. Including videos can help increase engagement with your leads.

Save the Template

Once you're happy with the message, click
"Save" to store the template. The template will now be available for use based on the access settings you configured (either for you or your team).

How to Use Text Templates

After creating or personalizing a template, you can start using it in your daily communication with leads:

  1. Initiate a text conversation with your lead by clicking on the SMS button in a lead's profile, dashboard or leads list page.
  2. Select the Template button in the messaging panel

  3. Choose your personalized template
    1. This can be adjusted as necessary in real-time
  4. Click Send

    Common Scenarios for Using Text Templates

    Here are a few scenarios where you can use text templates to improve your communication:

    Appointment Reminder

    Hi , just a reminder about our upcoming appointment to discuss [PROPERTY ADDRESS]. Looking forward to it! Let me know if you need to reschedule. —

    Open House Invitation

    Hi  , you’re invited to an open house at [ADDRESS] on [DATE] from [ENTER TIME]. Let me know if you can make it or have any questions!

    Market Report Sharing

    Hi  , here’s the latest market report for your area: . Let me know if you have any questions or want to discuss the report in more detail!

    Tip: Before sending any of these templates to a lead, send yourself a test message to confirm merge fields populate correctly and the formatting looks as expected.

    Conclusion

    Text templates in Real Geeks CRM empower agents to streamline and personalize their communications, facilitating swift, consistent, and impactful messaging. Whether you choose to develop a template from the ground up or customize one from the Real Geeks Template Library, the option to incorporate merge fields and videos enhances your ability to connect with leads effectively and timely.