This guide explores the tracking and troubleshooting of emails sent from the Real Geeks Drip System, providing insights into potential technical challenges and offering solutions to optimize email communication for your business.
Real Geeks Email Verification
RealGeeks uses an external service, BriteVerify, to check the status of email addresses before sending. BriteVerify provides the following status:
Email Statuses
- Valid: The email can receive emails
- Invalid: The email address is invalid.
- Accept All: Emails sent to this domain are initially accepted, but may be removed or bounced later.
- Unknown: The domain is not responding.
Only emails with a “Valid” status will be emailed. If an error occurs, Real Geeks will not send the email and the 'Log' section will provide a description of the error.
For more information on BriteVerify status keys, visit: BriteVerify FAQ
How to View Email Delivery Errors
The system tracks the delivery status of every email that is sent. The BriteVerify system logs the status of emails sent from the platform, providing valuable insights to the agent. This helps ensure proper delivery of emails while preventing the messages from being sent to invalid addresses or marked as spam.
You can check the email verification data for all emails sent through the Real Geeks workflow and eBlasts sent to multiple leads.
Workflow Email
Review the Email Details of emails sent using the Workflow system.
- Go to the Real Geeks Drip System (https://drip.realgeeks.com)
- View the leads subscribed to a workflow by clicking the number located in the Leads column
- Identify your lead and click Emails to view the emails sent to the lead so far in the campaign
- Click Details to view the lead’s email status
EBlast Email
Review the status of your lead’s email address
- Go to the Real Geeks Drip System (https://drip.realgeeks.com)
- Click eBlasts
- Click Details to view a list of the leads who were targeted by your message
- View the status of individual leads by clicking Details
Email Delivery Errors
Did not send: Email address is invalid
The email address for the lead is in an incorrect format. Fix the format issue, or add the correct email address. Text or call the lead to verify their email, or ask for a new email address so you can keep sending property data and other useful information to the lead.
Did not send: Email address is known to be bad
RealGeeks utilizes an external service, BriteVerify, to verify all email addresses before sending an email. We submit the email address to BriteVerify and receive a status in return. This status can be one of the following:
Email Statuses
- Valid: The email can receive emails
- Invalid: The email address is invalid.
- Accept All: Emails sent to this domain are initially accepted, but may be removed or bounced later.
- Unknown: The domain is not responding.
For security purposes, Real Geeks will only send your email to an email with a Valid status. When Briteverify identifies the email with any other status, the email will not be sent and the log will be left empty.
If a previous email is opened or clicked after put on hiatus for being unengaged, what happens?
If an unengaged email is opened or clicked, the subscription pause ends and the failed email will send. Mass emails that are missed will not be rescheduled. Realgeeks will not retry if an error occurs, leaving the 'Log' empty.
Did not send: Email Address is unengaged
The email address has a history of not opening or engaging with emails sent from the Real Geeks system. To improve the deliverability of messages for our customers, Real Geeks will stop delivering emails to these email addresses
Engaging with an email means either opening it or clicking a link within the email.
An email address is considered “unengaged” in the following cases:
- If an email address has not engaged (opened or clicked a link) in the last 180 days.
- If a lead was created by import and there has already been one email sent that was not engaged.
- If a lead was created without import and there have already been 11 emails sent that were not engaged.
Please note that the duration and number of emails mentioned above may change at any time.
If a previous email is opened or clicked after being put on hiatus for being unengaged, what happens?
If a previous email is opened or clicked after being put on hiatus for being unengaged, the subscription hiatus should end. The step that was unable to send the email should send. However, any missed emails from an eBlast will not be resent.
In the case of this error, RealGeeks does not attempt to send the email, so the 'Log' section may be empty.
Did not send: Email Address flagged as incorrect.
This error occurs when a lead’s email has been flagged as “incorrect” in the CRM.
To resolve this: Go to to the lead’s profile in the Lead Manager. You will notice a yellow triangle next to the lead’s email address. Click on this flag to remove the “incorrect” label.
If the email is fixed in Lead Manager, what happens?
If the email is fixed and the Yellow Triangle is clicked to mark it as valid, the subscription hold should be lifted. The step that was unable to send the email should then send. However, any missed emails from an eBlast will not be attempted to resend.
In the case of this error, Realgeeks does not attempt to send the email, so the 'Log' section may be empty.
Bounced: <Bounce error>
This error occurs when an email is delivered to the lead's address but then "bounces" back . When this happens, Briteverify marks the email as "bad" and the system temporarily halts any active subscriptions for that lead. This is done to avoid any potential negative impact on your email service's deliverability.
If the email is fixed at Lead Manager, what happens?
The email address for the lead can be changed. However, there is currently no way to mark the same email address as 'valid'. The only solution at the moment is to ask the lead for a different email address.
Did not send: Refused at Mailgun
In this case, the email was sent through our mail delivery service, Mailgun, but the service immediately refused to send it. This could be due to the email address being incorrectly formatted, invalid, or previously unsubscribed.
If the email is fixed in the Lead Manager, what happens?
The email address for the lead can be changed. However, currently there is no way to mark the same email address as 'valid'. The only solution at the moment is to ask the lead for a different email address.
Did not send: Email address uses a spam trap domain
In this case, the email was not sent because the domain name in the address is known to be a spam trap. Spam traps are used by Internet Service Providers (ISPs) and blacklist providers to identify spammers and block emails from them. Preventing emails from being sent to spam trap domains helps avoid bounced emails or having them end up in spam folders.
If the email is fixed in the Lead Manager, what happens?
The email address for the lead may be changed. However, it is currently not possible to mark the same email address as 'valid'. The only solution at the moment is to ask the lead for a different email address.