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Expand Package: Full-Service Facebook & Google Lead Generation

Table of Contents


What’s Included in the Expand Package

The Expand package is a full-service marketing solution that runs lead generation campaigns across both Facebook and Google. This dual-channel strategy allows you to capture traffic from two of the most effective platforms for real estate marketing—bringing in a steady stream of new leads from both search-based and social-based traffic.

Here’s what’s included:

  • Google PPC ads managed by the Real Geeks team
  • Property buyer ads on Facebook and Instagram
  • Ad campaigns targeted in up to 15 local markets
  • Monthly lead volume based on your market tier
  • Performance reporting and monthly campaign updates
  • The Real Geeks Lead Guarantee™
  • Full access to your Real Geeks website, CRM, and mobile tools
  • Strategic guidance from your dedicated Customer Success Manager

Expand combines automation with personalized support to help you scale your business effectively.

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How Expand Works Across Facebook and Google

Google PPC ads target users who are actively searching for homes in your area. These ads appear in search results and direct leads to your Real Geeks website, where they’re prompted to register.

Facebook and Instagram ads use Meta’s predictive targeting to show property ads to people based on their browsing behavior, location, and likelihood to engage. These ads are designed to increase visibility and drive leads to your listings and home search pages.

Both ad types are fully managed by the Real Geeks team and are monitored and optimized each month for performance. You’ll also have regular check-ins with your dedicated Customer Success Manager, who will review your campaign’s progress and help guide your strategy.

All leads from both platforms are delivered directly into your CRM, where you can track engagement and follow up using built-in tools.

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Who the Expand Package Is Best For

Expand is ideal for agents or teams who are ready to scale their lead generation and want to leverage both Google and Facebook for maximum exposure.

If you’re looking for a balanced, multi-platform approach—without the responsibility of running your own ads—Expand gives you the tools, strategy, and support to generate consistent results.

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Lead Volume Expectations by Market Tier

Lead volume can vary by location, competition, and demand. Typical results by market tier are:

  • Tier 1 markets: 20–30 leads per month
  • Tier 2 markets: 30–40 leads per month
  • Tier 3 markets: 40–50 leads per month

These projections are supported by performance history and included in the Real Geeks Lead Guarantee™.

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Important Considerations

While the Expand package offers a fully managed experience, there are a few important details to be aware of:

  • You may not run additional Google PPC campaigns to your Real Geeks website. Doing so would violate Google’s Unfair Advantage Policy.
  • Campaign Modifications: Changes to targeting or structure are permitted, but may result in a 6-week ramp-up period before performance stabilizes.
    • Please Note: Modifications that fall outside of Real Geeks’ lead generation best practices are not covered under the Lead Guarantee.
  • Setting up Brand Boost requires additional configuration steps if you choose to add it to your plan.

Being aware of these considerations will help you manage expectations and get the most out of your Expand package.

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Add-On Options for Additional Support

  • Geek AI: Add an AI-powered assistant to automatically engage new leads when you’re unavailable. (Included with Expand)
  • Listing Boost: Promote individual listings on Facebook and Instagram for more visibility and engagement. ($100 per listing)
  • Brand Boost: Optional display ad campaign for agents with large databases looking to increase brand awareness. ($300/month, 6-month contract)

These add-ons give you more control over your visibility and follow-up strategy without upgrading to a different marketing plan.

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