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Facebook Target Housing Interests

Facebook’s new fair housing regulations only allow real estate agents to target by interest, limiting the demographics that indicate if someone might buy or sell a home soon.

The following list is the available targeting interests that can be used by real estate agents in their Facebook Marketing:

Interest Lists

Technology & Engineering Finance & Investment Real Estate & Housing
Career & Professional Vehicles & Transportation Home & Lifestyle
Marketing & Advertising Miscellaneous  

 

Real Estate & Housing

  • Apartment
  • Apartment Guide
  • Apartment List
  • Apartments.com
  • Architecture
  • Architecture & Design
  • Custom home
  • Condominium
  • Connected Investors
  • Cottage
  • Dwelling
  • Fixer-upper
  • Floor plan
  • For sale by owner
  • Gated community
  • General contractor
  • Home
  • Home Appliances
  • Home automation
  • Home business
  • Home construction
  • Home equity
  • Home equity line of credit
  • Home equity loan
  • Home improvement
  • Home insurance
  • Home repair
  • Homeowner association
  • House
  • House Hunting
  • Land
  • Land and Houses
  • Land lot
  • Landed property
  • Landlord
  • Log cabin
  • Luxury real estate
  • Luxury vehicle
  • Mansion
  • Manufactured housing
  • Property
  • Property finder
  • Property management
  • Real Estate
  • Real estate
  • Real property
  • Realtor.com Pro
  • Residential area
  • Rent-to-own
  • Rent.com
  • Renters’ insurance
  • Renting
  • Roommate
  • Starter home
  • Townhouse
  • Villa
  • Zillow
  • Realtor.com

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Finance & Investment

  • Accounting
  • Affiliate marketing
  • Asset management
  • Audit
  • Bitcoin
  • Broker
  • Budget
  • Business administration
  • Business development
  • Business travel
  • Buy to let
  • Call centre
  • Car finance
  • Cash
  • Cash out refinancing
  • Cashback reward program
  • Consumer debt
  • Credit (finance)
  • Credit Karma
  • Credit Sesame
  • Credit card balance transfer
  • Credit card interest
  • Credit cards
  • Credit history
  • Credit limit
  • Credit score in the United States
  • Credit union
  • Cryptocurrency
  • Data science
  • Day trading
  • Debit card
  • Deposit account
  • Digital wallet
  • E-commerce
  • Economics
  • Economy
  • Finance
  • Financial market
  • Financial plan
  • Financial services
  • First-time buyer
  • First-time home buyer grant
  • Foreign exchange market
  • Franchising
  • Freelancer
  • Fundraising
  • Government debt
  • Income tax
  • Independent insurance agent
  • Information security
  • Information technology
  • Installment loan
  • Insurance
  • Insurance broker
  • Insurance policy
  • Interest rate
  • Investing online
  • Investment
  • Investment banking
  • Investment management
  • Investment strategy
  • Investor
  • License
  • Life insurance
  • Line of credit
  • Loan
  • Loan officer
  • Market (economics)
  • MarketWatch
  • Microcredit
  • Mobile banking
  • Money
  • Money management
  • Mortgage broker
  • Mortgage calculator
  • Mortgage insurance
  • Mortgage loans
  • Mutual fund
  • Nonprofit organization
  • Online advertising
  • Online banking
  • Owner-occupier
  • Payment
  • Peer-to-peer lending
  • Personal finance
  • Private equity
  • Quality assurance
  • Recruitment
  • Refinancing
  • Remortgage
  • Return on investment
  • Reverse mortgage
  • RVs
  • Savings account
  • Secured loan
  • Security (finance)
  • Shift work
  • Share (finance)
  • Small Business Administration
  • Small and medium enterprises
  • Social science
  • Stock
  • Stock exchange
  • Stock market
  • Supply chain management
  • Sustainability
  • Telecommuting
  • Temporary work
  • Term loan
  • Trade
  • Training
  • Trucks
  • Wealth management
  • Working capital
  • Appraisal
  • Development economics
  • Investment club
  • Investment trust

 

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Technology & Engineering

  • Analytics
  • Automation
  • Biology
  • Biotechnology
  • Computer engineering
  • Computer programming
  • Computer science
  • Computer security
  • Computing
  • Digital marketing
  • Digital wallet
  • Electrical engineering
  • Electronics
  • Engineering
  • Environmentalism
  • Epidemiology
  • Facebook
  • Facebook Messenger
  • JavaScript
  • Mathematics
  • Mechanical engineering
  • Medicine
  • Metalworking
  • Modern architecture
  • Physics
  • Plumbing
  • Product design
  • Product management
  • Programming language
  • Project management
  • Science
  • Software development
  • Software engineering
  • Solar energy
  • Solar power
  • Systems engineering
  • Technical support
  • Technology
  • Telecommunication
  • Web design
  • Web development
  • Web hosting
  • WhatsApp
  • Artificial intelligence
  • Data security
  • Machine learning
  • Robotics

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Career & Professional

  • Acting
  • Application for employment
  • Apprenticeship
  • Career
  • Career development
  • Coaching
  • Commercial property
  • Communication
  • Consumer Reports
  • Corporation
  • Craigslist
  • Creative real estate investing
  • Customer relationship management
  • Customer service
  • Customer support
  • Employment
  • Employment agency
  • Employment website
  • Entry-level job
  • Entrepreneurship
  • Experian
  • Facility management
  • Higher education
  • Human resource management
  • Human resources
  • Industry
  • Interior Design Ideas
  • Interior architecture
  • Interior design
  • Interior design magazine
  • Internship
  • Journalism
  • Leadership
  • LinkedIn
  • Market (economics)
  • Marketing
  • Marketing communications
  • Marketing strategy
  • Office
  • Office Space
  • Professional
  • Professional development
  • Promotion (marketing)
  • Public relations
  • Public sector
  • Real estate agent
  • Recruitment
  • Sales
  • Sales management
  • Social media
  • Social media marketing
  • Urban planning
  • Volunteering
  • Vocational education
  • Working capital
  • Entrepreneurship
  • Freelancer
  • Part-time
  • Temporary work
  • Appraisal
  • Job
  • Job fair
  • Job hunting
  • Job interview

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Vehicles & Transportation

  • Air conditioning
  • Automobiles
  • Automobile repair shop
  • Car dealership
  • Car rentals
  • Connected Investors
  • Driver’s license
  • Electric vehicle
  • Four-wheel drive
  • Hatchback
  • Hybrid vehicles
  • Motor vehicle
  • Motorcycles
  • Moving company
  • Sedan (automobile)
  • Semi-detached
  • Semi-trailer truck
  • SUVs
  • Used car
  • Vehicle insurance
  • Vehicles
  • Garage (residential)

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Home & Lifestyle

  • Bathroom
  • Bedroom
  • Design
  • Dog training
  • Dwelling
  • Foodservice
  • Furniture
  • Gardening
  • Gastronomy
  • Grocery store
  • Holiday cottage
  • Home
  • Home business
  • Home construction
  • Home insurance
  • Homeowner association
  • House
  • House Hunting
  • Interior architecture
  • Interior design
  • Kitchen
  • Landscaping
  • Living room
  • Prefabricated home
  • Real estate
  • Retail banking
  • Starter home
  • Townhouse
  • Villa
  • Visual arts
  • Warehouse

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Marketing & Advertising

  • Advertising
  • Advertising agency
  • Digital marketing
  • Facebook
  • Marketing communications
  • Marketing strategy
  • Online advertising
  • Promotion (marketing)
  • Social media
  • Social media marketing
  • Craigslist
  • WhatsApp
  • Zillow
  • Realtor.com
  • Premier Agent - Zillow & Trulia
  • Market (economics)

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Miscellaneous

  • Apartment
  • Call centre
  • Connected Investors
  • Consumer Reports
  • Cottage
  • Customer relationship management
  • Customer service
  • Customer support
  • Facility management
  • Higher education
  • Hospitality
  • Independent insurance agent
  • Industry
  • Interior Design Ideas
  • Interior design
  • Insurance
  • Insurance broker
  • Insurance policy
  • LinkedIn
  • Log cabin
  • Logistics
  • Nonprofit organization
  • Part-time
  • Peer-to-peer lending
  • Premier Agent - Zillow & Trulia
  • Product design
  • Product management
  • Professional development
  • Project management
  • Public relations
  • Public sector
  • Public transport
  • Real Estate
  • Recruitment
  • Renewable energy
  • Renovation
  • Roommate
  • RVs
  • Savings account
  • Secured loan
  • Share (finance)
  • Small and medium enterprises
  • Social media marketing
  • Social science
  • Software development
  • Software engineering
  • Solar energy
  • Solar power
  • Startup company
  • Stock exchange
  • Supply chain management
  • Sustainability
  • Swimming pool
  • Systems engineering
  • Technical support
  • Technology
  • Telecommuting
  • Telecommunication
  • Telemarketing
  • Term loan
  • Temporary work
  • Timeshare
  • Trade
  • Training
  • Trulia
  • Urban planning
  • Used car
  • Vacation rental
  • Vehicle insurance
  • Vehicles
  • Villa
  • Volunteering
  • Warehouse
  • Wealth management
  • Web design
  • Web development
  • Web hosting
  • WhatsApp
  • Working capital

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