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Ultimate Guide to Facebook Real Estate Interest Targeting

Facebook’s new fair housing regulations only allow real estate agents to target by interest, limiting the demographics that indicate if someone might buy or sell a home soon.

The following list is the available targeting interests that can be used by real estate agents in their Facebook Marketing:

Interest Lists

Technology & Engineering Finance & Investment Real Estate & Housing
Career & Professional Vehicles & Transportation Home & Lifestyle
Marketing & Advertising Miscellaneous  

 

Real Estate & Housing

  • Apartment
  • Apartment Guide
  • Apartment List
  • Apartments.com
  • Architecture
  • Architecture & Design
  • Custom home
  • Condominium
  • Connected Investors
  • Cottage
  • Dwelling
  • Fixer-upper
  • Floor plan
  • For sale by owner
  • Gated community
  • General contractor
  • Home
  • Home Appliances
  • Home automation
  • Home business
  • Home construction
  • Home equity
  • Home equity line of credit
  • Home equity loan
  • Home improvement
  • Home insurance
  • Home repair
  • Homeowner association
  • House
  • House Hunting
  • Land
  • Land and Houses
  • Land lot
  • Landed property
  • Landlord
  • Log cabin
  • Luxury real estate
  • Luxury vehicle
  • Mansion
  • Manufactured housing
  • Property
  • Property finder
  • Property management
  • Real Estate
  • Real estate
  • Real property
  • Realtor.com Pro
  • Residential area
  • Rent-to-own
  • Rent.com
  • Renters’ insurance
  • Renting
  • Roommate
  • Starter home
  • Townhouse
  • Villa
  • Zillow
  • Realtor.com

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Finance & Investment

  • Accounting
  • Affiliate marketing
  • Asset management
  • Audit
  • Bitcoin
  • Broker
  • Budget
  • Business administration
  • Business development
  • Business travel
  • Buy to let
  • Call centre
  • Car finance
  • Cash
  • Cash out refinancing
  • Cashback reward program
  • Consumer debt
  • Credit (finance)
  • Credit Karma
  • Credit Sesame
  • Credit card balance transfer
  • Credit card interest
  • Credit cards
  • Credit history
  • Credit limit
  • Credit score in the United States
  • Credit union
  • Cryptocurrency
  • Data science
  • Day trading
  • Debit card
  • Deposit account
  • Digital wallet
  • E-commerce
  • Economics
  • Economy
  • Finance
  • Financial market
  • Financial plan
  • Financial services
  • First-time buyer
  • First-time home buyer grant
  • Foreign exchange market
  • Franchising
  • Freelancer
  • Fundraising
  • Government debt
  • Income tax
  • Independent insurance agent
  • Information security
  • Information technology
  • Installment loan
  • Insurance
  • Insurance broker
  • Insurance policy
  • Interest rate
  • Investing online
  • Investment
  • Investment banking
  • Investment management
  • Investment strategy
  • Investor
  • License
  • Life insurance
  • Line of credit
  • Loan
  • Loan officer
  • Market (economics)
  • MarketWatch
  • Microcredit
  • Mobile banking
  • Money
  • Money management
  • Mortgage broker
  • Mortgage calculator
  • Mortgage insurance
  • Mortgage loans
  • Mutual fund
  • Nonprofit organization
  • Online advertising
  • Online banking
  • Owner-occupier
  • Payment
  • Peer-to-peer lending
  • Personal finance
  • Private equity
  • Quality assurance
  • Recruitment
  • Refinancing
  • Remortgage
  • Return on investment
  • Reverse mortgage
  • RVs
  • Savings account
  • Secured loan
  • Security (finance)
  • Shift work
  • Share (finance)
  • Small Business Administration
  • Small and medium enterprises
  • Social science
  • Stock
  • Stock exchange
  • Stock market
  • Supply chain management
  • Sustainability
  • Telecommuting
  • Temporary work
  • Term loan
  • Trade
  • Training
  • Trucks
  • Wealth management
  • Working capital
  • Appraisal
  • Development economics
  • Investment club
  • Investment trust

 

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Technology & Engineering

  • Analytics
  • Automation
  • Biology
  • Biotechnology
  • Computer engineering
  • Computer programming
  • Computer science
  • Computer security
  • Computing
  • Digital marketing
  • Digital wallet
  • Electrical engineering
  • Electronics
  • Engineering
  • Environmentalism
  • Epidemiology
  • Facebook
  • Facebook Messenger
  • JavaScript
  • Mathematics
  • Mechanical engineering
  • Medicine
  • Metalworking
  • Modern architecture
  • Physics
  • Plumbing
  • Product design
  • Product management
  • Programming language
  • Project management
  • Science
  • Software development
  • Software engineering
  • Solar energy
  • Solar power
  • Systems engineering
  • Technical support
  • Technology
  • Telecommunication
  • Web design
  • Web development
  • Web hosting
  • WhatsApp
  • Artificial intelligence
  • Data security
  • Machine learning
  • Robotics

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Career & Professional

  • Acting
  • Application for employment
  • Apprenticeship
  • Career
  • Career development
  • Coaching
  • Commercial property
  • Communication
  • Consumer Reports
  • Corporation
  • Craigslist
  • Creative real estate investing
  • Customer relationship management
  • Customer service
  • Customer support
  • Employment
  • Employment agency
  • Employment website
  • Entry-level job
  • Entrepreneurship
  • Experian
  • Facility management
  • Higher education
  • Human resource management
  • Human resources
  • Industry
  • Interior Design Ideas
  • Interior architecture
  • Interior design
  • Interior design magazine
  • Internship
  • Journalism
  • Leadership
  • LinkedIn
  • Market (economics)
  • Marketing
  • Marketing communications
  • Marketing strategy
  • Office
  • Office Space
  • Professional
  • Professional development
  • Promotion (marketing)
  • Public relations
  • Public sector
  • Real estate agent
  • Recruitment
  • Sales
  • Sales management
  • Social media
  • Social media marketing
  • Urban planning
  • Volunteering
  • Vocational education
  • Working capital
  • Entrepreneurship
  • Freelancer
  • Part-time
  • Temporary work
  • Appraisal
  • Job
  • Job fair
  • Job hunting
  • Job interview

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Vehicles & Transportation

  • Air conditioning
  • Automobiles
  • Automobile repair shop
  • Car dealership
  • Car rentals
  • Connected Investors
  • Driver’s license
  • Electric vehicle
  • Four-wheel drive
  • Hatchback
  • Hybrid vehicles
  • Motor vehicle
  • Motorcycles
  • Moving company
  • Sedan (automobile)
  • Semi-detached
  • Semi-trailer truck
  • SUVs
  • Used car
  • Vehicle insurance
  • Vehicles
  • Garage (residential)

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Home & Lifestyle

  • Bathroom
  • Bedroom
  • Design
  • Dog training
  • Dwelling
  • Foodservice
  • Furniture
  • Gardening
  • Gastronomy
  • Grocery store
  • Holiday cottage
  • Home
  • Home business
  • Home construction
  • Home insurance
  • Homeowner association
  • House
  • House Hunting
  • Interior architecture
  • Interior design
  • Kitchen
  • Landscaping
  • Living room
  • Prefabricated home
  • Real estate
  • Retail banking
  • Starter home
  • Townhouse
  • Villa
  • Visual arts
  • Warehouse

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Marketing & Advertising

  • Advertising
  • Advertising agency
  • Digital marketing
  • Facebook
  • Marketing communications
  • Marketing strategy
  • Online advertising
  • Promotion (marketing)
  • Social media
  • Social media marketing
  • Craigslist
  • WhatsApp
  • Zillow
  • Realtor.com
  • Premier Agent - Zillow & Trulia
  • Market (economics)

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Miscellaneous

  • Apartment
  • Call centre
  • Connected Investors
  • Consumer Reports
  • Cottage
  • Customer relationship management
  • Customer service
  • Customer support
  • Facility management
  • Higher education
  • Hospitality
  • Independent insurance agent
  • Industry
  • Interior Design Ideas
  • Interior design
  • Insurance
  • Insurance broker
  • Insurance policy
  • LinkedIn
  • Log cabin
  • Logistics
  • Nonprofit organization
  • Part-time
  • Peer-to-peer lending
  • Premier Agent - Zillow & Trulia
  • Product design
  • Product management
  • Professional development
  • Project management
  • Public relations
  • Public sector
  • Public transport
  • Real Estate
  • Recruitment
  • Renewable energy
  • Renovation
  • Roommate
  • RVs
  • Savings account
  • Secured loan
  • Share (finance)
  • Small and medium enterprises
  • Social media marketing
  • Social science
  • Software development
  • Software engineering
  • Solar energy
  • Solar power
  • Startup company
  • Stock exchange
  • Supply chain management
  • Sustainability
  • Swimming pool
  • Systems engineering
  • Technical support
  • Technology
  • Telecommuting
  • Telecommunication
  • Telemarketing
  • Term loan
  • Temporary work
  • Timeshare
  • Trade
  • Training
  • Trulia
  • Urban planning
  • Used car
  • Vacation rental
  • Vehicle insurance
  • Vehicles
  • Villa
  • Volunteering
  • Warehouse
  • Wealth management
  • Web design
  • Web development
  • Web hosting
  • WhatsApp
  • Working capital

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