What to Post and How Often: A Guide to Generating Free Leads on Social Media

Copy a template into your Facebook post, replace the bracketed placeholders with your information, and add the appropriate website link.

Before You Post

Replace placeholders such as [Your Name] and [City or Area].
Confirm that property details are accurate.
Only mention features available on your website.
Check that your link opens the correct page.
Preview your post to review the text and image.

Template 1: Share Your Home Page

Introduce yourself and show your audience how your website can help with their home search.

Looking for a home in [City or Area]? Start your search here: [Website Link]

I’m [Your Name], a real estate agent serving [City or Area]. My website makes it easy to explore available homes and follow the local market.

You can use it to:

Search for homes that match your needs.

Browse property photos and listing details.

Create an account to save your favorite homes and searches.

Sign up for property updates.

Have questions about buying or selling? Send me a message. I’m happy to help!

Optional additions: If your website includes a home valuation tool or market reports, you can also mention these features:

Get an estimate of your home’s value.
Explore local market activity with a market report.

Template 2: Share a Listing

Highlight a property and link directly to its listing page.

Take a look at this [Number]-bedroom, [Number]-bathroom home in [City or Neighborhood]!

Featuring [Property Feature] and [Property Feature], this home is worth a closer look.

View photos, pricing, and property details here: [Listing Link]

Want to learn more or schedule a showing? Send me a message!

Template 3: Share a Property Search

Help buyers explore homes that match a specific location, price range, or set of features.

Looking for [Type of Home] in [City or Area]?

Explore these homes matching [Search Criteria, such as “under $500,000” or “with at least three bedrooms”]:

[Search Results Link]

Have something else in mind? Send me a message with what you’re looking for, and I can help you narrow your search.

Best Practices

Post Consistently

Start with a manageable schedule, such as one post every one to two weeks. Adjust your schedule based on the response you receive.

Keep your posts varied by rotating between listings, property searches, and website resources. When sharing a property again, highlight something new, such as a price change, an upcoming open house, or a feature you haven’t mentioned.

Share a Link That Matches Your Post

Send readers directly to the content you describe.

Sharing a property? Link to its listing page.
Sharing a selection of homes? Link to the search results page.
Introducing your website? Link to your home page.

Use your website’s Address Search to find a specific listing or Advanced Search to create a focused set of results. Check the link before publishing.

Connect With Your Existing Audience

Post to your business page and consider sharing relevant posts with your personal network. Include a short introduction explaining why the property or resource may interest them.

Before sharing in a Facebook group, review the group’s posting rules.

Invite Questions and Conversation

Give readers a clear next step, such as viewing a listing, asking a question, or requesting a showing.

Try prompts like:

“What features are on your must-have list?”
“Interested in seeing this home? Send me a message.”
“Looking in a different neighborhood? Let me know where.”

Respond to comments and questions. If someone tags a friend, offer to help and let that person decide whether to connect.

Get their permission before creating a lead record or setting up property update emails.