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Set Up Google Analytics 4 (GA4) on Your Website

Add GA4 tracking to your Real Geeks website.

Google Analytics 4 (GA4) helps you understand how visitors use your website so you can make informed decisions about your marketing, lead generation, and overall site performance. This guide explains how to create a GA4 property, add tracking to your Real Geeks website, and adjust key settings that support accurate reporting.

Quick Reference

  • You’ll need a Google account to create a GA4 property.

  • GA4 uses a tracking code called a Measurement ID and it begins with “G-”.

  • Add your Measurement ID inside your Real Geeks Site Settings.

  • Reporting may take 24–48 hours to populate in your GA4 dashboard.

  • Universal Analytics (UA) ended in 2023 and no longer tracks website data.

Table of Contents


What You Need Before You Begin

Before setting up GA4, make sure you have access to your Google account and your Real Geeks website settings. GA4 replaces older Universal Analytics tracking, so all new data will flow only into GA4. You will also need to sign in at analytics.google.com to manage your properties. Having this access ensures you can complete the tracking setup without interruption.

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Beginner Setup Walkthrough (Recommended for New Users)

If you’ve never used Google Analytics before, Google will guide you through a simple setup the first time you sign in. This walk-through helps you create your account, create your GA4 property, and review the basic settings you’ll need.

google-analytics-onboarding-start
To make things even easier, we created an interactive demo that shows you exactly what the setup screens look like and what to click next. It walks through every step in order and is a great place to start if you’re brand new to analytics.

Use this walkthrough if you

  • Don’t have a Google Analytics account yet
  • Are setting up GA4 for the first time
  • Prefer to see what the process looks like before doing it yourself
  • Want a clear, guided path before moving to the detailed steps below


Interactive Walkthrough Demo


After completing the walkthrough, continue to the next section to get your Measurement ID and connect it to your Real Geeks website.

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Create Your GA4 Property

A GA4 property is the container where Google stores all of your website’s tracking data. Creating this property establishes the foundation for tracking website behavior.

  1. Visit analytics.google.com
  2. Click the Admin tab (gear icon in the lower-left corner).

    google-analytics-admin
  3. Click Create

    google-analytics-create
  4. Select Property
  5. Enter your property name (ideally your website name) and select your reporting timezone, then select Next
  6. Enter your property name (ideally your website name), choose your reporting timezone, and click Next
  7. Select Generate Leads as your business Objective, then click Create

    business-objective-generate-leads
  8. Select Web
  9. Enter Your website URL (www.website.com) and enter your business name under Stream Name

    setup-data-stream-google-analytics
  10. Click Create & Continue

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Find Your Measurement ID

Your GA4 Measurement ID is the unique identifier that tells Google which property your website belongs to. It begins with “G-”, such as G-ABCD1234. This value connects your website’s activity to your Analytics account.

To find your Measurement ID:

  1. Visit analytics.google.com
  2. Open the Admin area
  3. Under Property Settings, click Property -> Property Details
  4. Copy the Measurement ID

    property-details-measurement-id-google-analytics

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Add GA4 to Your Real Geeks Website

Adding your Measurement ID to your Real Geeks website allows GA4 to start collecting visitor data.

  1. Go to your website URL and add “/admin” to the end (example: www.example.com/admin).
  2. Click Site Settings.
  3. Paste your Measurement ID into the GA4 field.

    real-geeks-add-measurement-id
  4. Click Save.

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Verify Your Tracking

After adding your Measurement ID, you should confirm that your GA4 property is receiving data. GA4 offers real-time reporting, which allows you to see active visitors immediately.

Ways to verify tracking:

  • Real-Time Report: Visit your website in a new browser tab and look for activity under Reports → Real-Time.
  • DebugView: Use Google’s Tag Assistant extension to send debugging data to GA4.
  • Time Delay: Some metrics may take up to 24–48 hours to appear in standard reports.

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Recommended Settings

Adjusting the following settings helps GA4 track more meaningful information on your Real Geeks website.

Google Signals

Google Signals improves reporting by allowing you to understand how users move between different devices. Enabling this feature can also support remarketing in Google Ads.

Steps:
  1. Go to Admin → Setup Assistant.
  2. Click the Action arrow next to Google Signals.

    google-signals-action-manage-signal
  3. Click Manage Google Signals
  4. Click Turn On

    google-signal-activate

Enhanced Measurement

Enhanced Measurement automatically tracks common website actions like scrolls, outbound clicks, and site searches. Leave this enabled unless you have very specific custom tracking needs.

Real Geeks Automatic Events

Your Real Geeks website already sends several helpful events to GA4. These include:

  • Sign Up Form Displays
  • Sign Up Form Submitted
  • Contact Form Submitted
  • Valuation Form Displayed
  • Valuation Form Submitted

These events help you measure key user actions on your website.

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Optional Features and Tools

These tools extend what you can do with GA4 beyond basic website tracking.

Mark Events as Conversions

Events marked as conversions help you track important actions that matter to your business.

  1. In GA4, click Reports → Events.
  2. Use the toggle next to each event to mark the ones you want as conversions.

Define Audiences

Audiences allow you to group visitors by behavior or characteristics so you can target them with future ads.

  1. Go to Admin.

  2. Open the Audiences section.

  3. Click New Audience and follow Google’s setup steps.

Manage Users

User management lets you grant access to your GA4 property.

  1. Go to Admin → Property Access Management.
  2. Click the plus (+) icon.
  3. Enter the user’s Gmail address and assign permissions.

Link to Google Ads

Linking Google Ads allows you to share your GA4 audiences and conversions with your ad account.

  • Go to Admin.
  • Under Product Links, choose Google Ads Links.
  • Select your Ads account and complete the prompts.

 

Bid on GA4 Conversions

Once conversions are set up, you can use them in Google Ads to optimize your campaigns.

Target Ads to GA4 Audiences

Make sure Google Signals is active and personalized advertising is turned on so GA4 audiences can be used in your ad campaigns.

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Best Practices

  • Use only one GA4 Measurement ID per website to avoid duplicate data.
  • Mark important actions as conversions to highlight meaningful activity.
  • Allow at least 24–48 hours before evaluating trends in reports.
  • Keep a single account owner to reduce confusion and maintain access.
  • Use your Real Geeks events to measure user behavior consistently.

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Troubleshooting

If something isn’t working, try the checks below.

No data is appearing in GA4

  • Confirm your Measurement ID starts with “G-”.

  • Check that it’s saved correctly in Site Settings.

  • Ensure Enable GA4 is set to True.

  • Visit your website in a new browser tab to trigger activity.

Data appears delayed

  • Standard reporting can take 24–48 hours to update.

Real-time report is blank

  • Disable ad blockers or privacy extensions.

  • Try testing from another device.

Conversions not showing

  • Make sure the events are switched on as conversions.

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Frequently Asked Questions

What is GA4?

GA4 is Google’s current analytics platform that tracks how visitors use your website. It replaced Universal Analytics in 2023.

Do I need to migrate from Universal Analytics?

No. Universal Analytics no longer collects new data. You only need to set up GA4.

Why is my data delayed?

Some reports take up to 48 hours to populate.

Does Real Geeks need my tracking code?

No. You can add your Measurement ID directly in Site Settings.

What events does Real Geeks send automatically?

Your site tracks key lead actions such as contact form submissions and valuation tool activity.

Can GA4 work with Google Ads?

Yes. Linking GA4 to Google Ads allows you to use audiences and conversions in your ad campaigns.

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Need Help?

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