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Moveto App: Help Your Leads Search Homes on the Go

Table of Contents


    What is the Moveto App

    The Moveto mobile app is your client’s personal property search tool, giving them a fast and easy way to look for homes on iOS or Android. It connects directly to your real estate website so clients can search listings, get updates, and reach out to you - all in one place.

    The app offers the same powerful search filters as your website, so clients can find homes with the features they want, in the neighborhoods they like, or with custom options you've set up - right from their phones!

    moveto-cta

    We’ve redesigned the property details to make it simple for clients to take action. The “Contact Agent,” “Schedule a Tour,” and “Favorite” options are always easy to find. With just one tap, clients can see properties on a map, figure out mortgage costs, or ask for a home valuation.

    Moveto also sends new property alerts instantly, so your clients find out about new listings right away without having to sort through lots of emails.

    Top 5 Benefits for Sharing the Moveto App with Leads

    • Leads receive real-time notifications so they stay up-to-date with new listings that hit the market
    • It keeps your branding and contact information front and center, helping you stay top-of-mind with leads
    • It improves communication with sticky “Contact Agent” and “Schedule Tour” buttons on every listing
    • It eliminates distractions from national portals by offering a focused, ad-free search tied directly to your site
    • It gives you visibility into lead activity like saved properties and searches, so you can follow up with more intent

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    How Clients Access the App

    There are two easy ways to get your leads using the Moveto app.

    Website Banner for Mobile Users

    moveto-app-banner

    When a lead logs in on a mobile device, a download banner appears at the top of your website. This prompt gives them instant access to download the app and start searching right away.

    To adjust adjust the mobile app banner: 

    1. Go to your website backend by adding /admin to the end of your website domain (www.website.com/admin)
    2. Click Site Settings
    3. Select the Mobile App tab
    4. Update the Show App Banner field
    5. Click Save

    Send a Link via Text or Email

    You can also share the app directly by sending your lead a text or email. This is a great option for leads who prefer to browse quietly before starting a conversation.

    We’ve created a message for you in the Template Library called “Mobile App (MoveTo) App Invitation.” It includes a merge field that automatically links the app to your website, making it quick and easy for your lead to download.

    moveto-app-template

    You can send the template manually or include it in a drip campaign so it goes out automatically as part of your lead follow-up strategy. Either way, your lead gets a personalized link to your mobile app without any extra effort on your part.

    Explore the full guide to email, text, and chat templates here:

    Lead Manager Templates Overview

    Once a lead installs the app, they’ll get real-time alerts for new listings based on their saved searches. These alerts are faster than email and help buyers stay ahead of the competition.

    Most importantly, your branding stays front and center. Every listing they view and every tool they use is connected to you—not a national portal. This helps build brand recognition and keeps the relationship focused on you from day one.

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    Features of the App Your Leads will Love

    The Moveto app features a simple navigation bar at the bottom of the screen that gives your leads quick access to key tools. These options are designed to help leads explore listings, stay organized, and take action—all while keeping your brand front and center.

    moveto-navigation

    Search

    The Search tab lets leads browse properties using either a map view or list view. Once a lead taps on a property, they’ll see a full detail page with MLS photos, pricing, and listing information.

    This page also includes key call-to-action buttons like Contact Agent, Schedule a Tour, and Request a Valuation. These CTAs are always visible, making it easier for leads to take the next step when they find a property they love.

    The search experience mirrors your website and includes your advanced filters, giving leads a consistent and powerful way to explore homes on their terms.

    Favorites

    The Favorites tab shows all the properties a lead has favorited, whether from the app or your website. This makes it easy for leads to revisit homes that stood out to them.

    As an agent, you can view these saved listings in the CRM and use them to guide follow-up conversations and recommendations.

    My Home

    The My Home tab allows leads to run their own home valuations. If they’re thinking about selling, they can request an estimate directly from the app and save it to their profile.

    Leads can also use the plus button to run additional valuations on other properties, which can be a helpful way to generate seller conversations.

    My Searches

    The My Searches tab gives leads a place to review and manage their saved searches. If they saved a search on your website, they’ll see it here. They can also edit, rename, or delete any saved search from this section.

    search-and-listing-1

    This tool helps leads stay up to date with new listings that match their preferences, and gives you insight into what they’re looking for.

    More

    The More tab gives leads access to their profile settings and other account-related tools. Most importantly, they can use the Call Agent button to contact you directly. This creates a simple way for leads to reach out when they’re ready to connect.

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    Final Tips for Promoting the Moveto App

    The Moveto app is one of the most effective ways to keep your leads engaged with your listings and brand. It’s built to deliver a better search experience while keeping you connected every step of the way.

    Here are some tips to make the most of the app

    • Make sure the app banner is enabled on your website so visitors can find it easily on mobile
    • Send the MoveTo App Invitation as one of your first follow-ups to new leads
    • Add the invitation to your automated workflows so it goes out without you having to remember
    • Use the app activity in the CRM to start meaningful conversations about what your leads are looking for
    • Encourage long-term leads to install the app so they can casually stay up to date without needing a full conversation

    The sooner a lead downloads the app, the sooner they’re engaging with your listings, saving homes, and recognizing your brand as the go-to expert in their search.

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