In order to run ads through the Real Geeks Facebook Marketing Tool, you will need to have a Business Manager account set up through Facebook.
Topics in This Article:
- Creating a Business Manager account
- Configuring your Business Manager
- Verify your Domain with Facebook
- Add Assets to Business Manager
- Add Events to your Pixel
What is the Facebook Business Manager?
The Business Manager in Facebook is a tool that connects all aspects of your business. It allows you to organize your business assets and keep everything in one place so that you can manage your ads manager, business page, and your settings for your business together.
Creating a Business Manager account
1. Head over to https://business.facebook.com and click “Create Account”
2. Enter your Business information to create your account (i.e. Business name, business email, address, etc.) and continue.
3. Once you enter your information, your account should be created. You should then be brought to the home page for your business manager account at https://business.facebook.com/home/accounts where you will see options to link your ads account, business page, and people.
Configuring your Business Manager
Now that the Business Manager account is created, you can link the Business Manager to your ads account and business page.
1. Linking/Creating your Business Page
1. Go to business.facebook.com/settings/pages
2. Click "Add"
3. Select from the following options:
- Add a Page: This is the option if you have already created a business page. Adding a Page means you'll see it in your Business Manager. To add a Page, you must already be an admin of that Page and will need to provide the Page Name or Page URL to prove ownership
- Request Access to a Page: This is the option you choose if you would like access to another company's business page that's already been created. This is the best choice if you are an admin
- Create a New Page: This is the option to choose if you don't already have a business page. Best for beginners!
See Facebook's documentation here for further information on this.
2. Linking your Ads Account
1. Go to business.facebook.com/settings/pages
2. Click "Add"
3. Select from the following options:
- Add an Ad Account: This is the option if you have already created an Ad Account through Facebook. This requires for you to know the Ad Account ID to prove ownership. You can find this Account ID here
- Request Access to an Ad Account: This is the option you choose if you would like access to another company's Ad Account that's already been created. This is the best choice if you are an admin
- Create a New Ad Account: This is the option to choose if you don't already have an Ad Account with Facebook. Best for beginners!
See Facebook's documentation here for further information on this.
3. Add People
Once your page and ads account have been linked, you have the option of adding any people you'd like to be able to manage the Business Manager. You will be able to enter the email address for people you'd like to add as well as the permissions you'd like them to give.
See Facebook's documentation here for further information on this.
Verify your domain with Facebook
In order to create Posts through the Facebook tool, Facebook requires users to verify their domain ownership as a safety precaution.
We do have a separate docs page that goes through the steps of how you can verify your domain name which you can find here.
Add Assets to your Business Manager
Once domain verification has been completed, you should be able to create any ad or post through the Real Geeks Facebook tool.
However, in certain instances, Facebook will require you to connect an asset to your Ads Manager. To do so, you can head over to https://business.facebook.com/settings/ad-accounts/ and select your ads account.
From here, you can choose “Add Assets” which will produce a popup. If this popup is blank or shows “No Lines of Business in This Business”, you should be good to go. However, if there is an option to select “Real Estate”, you will want to check that and select “Add”.
Steps Completed
Once these steps are taken, you should be able to run any ad type through the Real Geeks Facebook tool as your Business Manager is setup and your site is verified. If you see any errors with the tool after taking these steps, please give our support team a call at (844)311-4969 Option 2 so we can help troubleshoot.
Allowing your Agents to Post from your Website
After you have completed the steps above, you can add your agents as partners. This will allow them to post to their own business pages, from your website.
First, the agent needs to create their own Facebook Business Manager account, following steps above. They will also need to add their page to their Facebook Business Manager, following the same steps.
The final step is that you need to add their Facebook Business Manager ID as a partner under your site. 
Adding Facebook Events to your Pixel
Access the Facebook Ads Manager Business Settings.
https://business.facebook.com/settings
Click on Data Sources and make sure that you have created a Pixel and it is added to your site and is active. If not please do some searches on your site to make the pixel active.
Next, make sure that you add the ad account to the pixel as an asset.
Once that is added open up the Events Manager:
Make sure that the right pixel is selected to reflect what is in you. added to your site then click on the Aggregated Event Measurement tab:
When you select Aggregated Event Measurement tab then click on Configure Web Events:
Click on Manage Events
Click on Edit
Click on Add Event
Use the pixel you created on your site and add whatever events would most likely go with Complete Registration.
Confirm and Apply the changes.