Lead Generation through Facebook Lead Ads
The Power of Lead Ads
If you’ve been around for a while, you’ve probably at least dabbled with Facebook ads before. Many of the client’s we’ve spoken to saw the following trends with Facebook:
Good cost per lead
Bad contact validity
Lots of sign-ups who are just looking
Low return on investment
Facebook Lead Ads have gone a long way towards addressing these issues and bringing leads from Facebook on par with those from Google. Lead Ads show an increased contact validity while keeping the efficient cost per lead.
How Our Facebook Lead Ad Program Works
Here are some details about how this lead generation program works. With this program, the lead generation is completely managed for you, so you don't have to worry about ad creation, audiences, or anything on the Facebook side. Instead, you'll be able to spend your time focusing on converting your leads to clients and closing deals!
Length of Commitment 6 months (we chose 6 months because this is how long it takes to accurately estimate your ROI with these leads. Because Facebook proactively targets potential leads, they are usually early in the home buying process. This is great for agents because it gives you the opportunity to get both ends of a transaction for leads, as they are not all first-time homebuyers). After six months the commitment continues month-to-month with a 30 day notice.
Types of Ads You can choose a few different ad sets, and each ad set can target one area. These should reflect areas and types of homes you'd like to focus on in your market.
Billing Depending on the day you'd like to start, we'll charge you a prorated amount to get your ad campaigns live ASAP. Your recurring bill date will be moved to the first of the month. Of course, we'll apply a platform credit that first month to adjust for your change in bill date if necessary.
Ready To Get Started?
Contact Us for pricing and market availability today!