Table of Contents
Overview
Area Pages in Real Geeks enable agents to showcase specific locations, from broad areas like “Los Angeles” to specific neighborhoods like “Downtown LA Lofts.” These pages highlight key neighborhoods and attract potential buyers searching for homes.
Why Area Pages Are Important
A well-crafted Area Page not only showcases property listings but also positions you as a local expert, boosts your website's SEO, and drives lead generation. Key purposes of Area Pages include:
Demonstrates Local Expertise
Providing insights about a neighborhood positions you as the go-to real estate resource for buyers and sellers.
Improves SEO & Organic Traffic
Search engines favor websites with useful, location-specific content. An optimized Area Page can enhance your ranking for searches like “Homes for Sale in [Area Name],” increasing site traffic.
Enhances User Experience
Buyers want information beyond listings—local lifestyle, schools, amenities, and market trends. Valuable content keeps visitors engaged and encourages inquiries.
Increases Lead Conversion
With custom search forms and lead capture tools, Area Pages function as mini landing pages, converting casual visitors into potential clients.
How to Make Your Area Page Stand Out
To create an engaging Area Page, consider adding:
✔ A detailed area description highlighting unique features, lifestyle, and market trends.
✔ High-quality images and videos showcasing the neighborhood.
✔ Custom property search results to display relevant listings.
✔ Local insights and resources, including school information and market statistics.
✔ Call-to-action and lead capture forms to encourage visitor interaction.
By structuring your Area Page effectively, you assist buyers in finding their ideal home while reinforcing your credibility as a knowledgeable real estate professional.
How to Create an Area Page
To add a new Area Page to your Real Geeks website:
- Go to your website backend by adding /admin to the end of your website domain (www.website.com/admin)
- Click Area Pages - Located under the Pages section
- Click Add Area Page
From here, you’ll need to build out your page by customizing its meta fields, content, and settings to make it engaging, informative, and SEO-friendly. The next sections will walk you through optimizing each part of your Area Page.
Updating Meta Fields
The Meta Fields section is the first part of the page creation process and the first thing you’ll see when adding a new Area Page. These fields help define how your page appears in search engines and within your website’s navigation. Setting them up correctly ensures your page is well-organized, SEO-friendly, and easy for visitors to find.
Parent
Assign a higher-level page to nest this page underneath, creating a clear hierarchy in your page's URL structure.
For example
if you’re creating a page for Downtown Miami, selecting Miami as the parent page keeps the related content organized and makes navigation easier for visitors.
Area Name
The name that will be shown to users for this area (for example, “Downtown Austin”).
Title
The title of the page that displays in search engine results and browser tabs. It should be concise and informative, clearly reflecting the content of the page (for example, "Homes Available in Downtown Austin").
Meta Description
A short, compelling summary (about 150 characters) that describes the page’s content for search engines and potential visitors.
Meta Keywords (optional)
These are words or phrases that describe the content of your page and can help with internal organization. If you choose to use them, they must be separated by commas and kept relevant to the area
Example: For a page on Downtown Miami, relevant keywords might be:
downtown miami real estate, condos for sale in miami, miami housing market trends, waterfront homes in miami, luxury condos downtown miami
Anchor Text
Used for internal linking (not visible to visitors). Helps organize your site’s navigation.
Page Slug
The unique URL ending for the page (e.g., /downtown-austin-homes). Keep it short and relevant for SEO.
Why Meta Fields Matter
- Boosts SEO – A well-written title and meta description improve your page’s chances of ranking higher in search results.
- Enhances User Experience – Clear and structured meta fields make it easier for visitors to find what they need.
- Keeps Your Site Organized – Using the Parent and Anchor Text fields helps maintain a clean website structure, especially when creating multiple Area Pages.
Customizing Page Content
Once you’ve set up the meta fields, the next step is to add engaging, high-value content that makes your Area Page a magnet for leads. These pages should be more than just a list of homes—they should provide useful, compelling information that keeps visitors on your site, positions you as the local expert, and encourages leads to return when they’re ready to buy or sell.
Why Content Matters
- Keeps Leads on Your Website – The more valuable the content, the longer visitors stay and explore.
- Brings Leads Back to Your Site – Share Area Pages in email workflows, mass emails, and social media to re-engage leads.
- Builds Brand Recognition – A well-optimized, informative Area Page reinforces your expertise and makes you the go-to agent when leads are ready to make a move.
What to Include in Your Area Page
✅ Compelling Area Descriptions
Living in Downtown Miami means access to world-class dining, waterfront parks, and a vibrant nightlife scene. With modern high-rise condos and stunning bay views, it’s one of the hottest real estate markets in Florida.
✅ Market Insights & Trends
The average home price in Downtown Miami has increased by 10% over the past year. With high demand and limited inventory, now is a great time to explore your options.
✅ Local Highlights & Neighborhood Perks
This area is home to some of the best-rated schools, including XYZ Elementary and ABC High School. Plus, residents enjoy quick access to top shopping destinations like Brickell City Centre.
✅ Custom Property Search Results
Embed a property search that automatically updates with available listings in that area.
✅ Downloadable Resources
Attach helpful guides such as:
“First-Time Homebuyer’s Guide to [Area]”
“Market Trends & Investment Opportunities”
“Moving to [Area]? Here’s What You Need to Know”
✅ Calls to Action (CTAs) That Keep Leads Engaged
“Want to be the first to know about new listings in [Area]? Sign up for instant alerts!”
“Thinking about selling? Get a free home valuation today!”
Configuring Page Settings
Once your content is in place, you can use Page Settings to customize the layout, enhance user experience, and optimize lead generation. These settings allow you to control how the page looks, what listings appear, and whether a lead capture form is required before viewing content.
Available Page Settings
- Override Landscape Image or Video – Upload a custom image or video for this page instead of using the default system-wide image. This is useful for showcasing a unique neighborhood feature or branding the page with a personal touch. Learn more here.
- Property Display Search Options – Set up a custom property search that automatically displays relevant listings for the area. This helps visitors immediately see available homes.
- Sidebar/Footer/Banner Customization – Add a unique sidebar, footer, or banner to create a tailored experience for this page.
- Capture Form Options – Turn the page into a lead capture tool by requiring visitors to sign up before viewing the content. This is a great way to convert traffic into leads.
- Search Form Display Options – Customize the property search form at the top of the page, including the custom header text, to better align with the area’s branding and focus.
How to Configure Page Settings
- Navigate to the Page Settings section within the Area Page Editor
- Click Show to open the individual page settings
- Click Save to apply changes.
With your page settings configured, your Area Page is now fully optimized for engagement, lead capture, and user experience.
Finalizing and Publishing
Now that your Area Page is fully built, it’s time to review, preview, and publish it. Before making it live, take a few final steps to ensure everything is accurate, visually appealing, and optimized for engagement.
Final Review Checklist
✔ Check Your Content – Read through your area description, market insights, and CTAs to ensure they are clear, compelling, and error-free.
✔ Verify SEO Settings – Double-check your Title, Meta Description, and Page Slug to confirm they are optimized for search engines.
✔ Test Links & Media – Click on any links and review images or videos to ensure they load properly.
✔ Preview the Page – Use the Preview function to see how the page looks before publishing.
✔ Check Lead Capture Settings – If you enabled a capture form, make sure it functions as expected.
Publishing Your Area Page
- Once satisfied with the final review, click “Save” to store your changes.
- Share the page! Include it in email workflows, mass emails, and social media to bring leads back to your website.
Your Area Page is now live and working as a powerful tool to engage leads, showcase your expertise, and keep visitors returning to your site when they’re ready to buy or sell.