Seller Lead Valuation Tool

Follow

Topics Discussed in this Article:

What is the Seller Valuation Tool?

The property valuation tool gives you the opportunity to capture seller leads. We contracted with a third party service to deliver home price estimates and combined this with our lead capture system to deliver seller leads right to your Lead Manager.

Leads will receive a property valuation based on public tax records. In addition to providing an estimated valuation of the property, leads will automatically be set up with a monthly-updating market report that emails the client with new updates in their area. Leads will also receive email updates based on their valuation results.

If you would like to test drive the seller leads tool, check out http://demo.realgeeks.com/cma/property-valuation

Home_valuation_tool.png

How to Enable the Tool

1. Go to home.realgeeks.com and click the “Home Valuation Tool” button

2. Check the “Enable” box

home_valuation_enabled.gif

How to Customize the Tool

Landing Page URL

The link leads would use to directly access your valuation tool

This is the link you would use in advertisements to drive traffic directly to the tool to receive an estimate.

Auto-Responder Email Templates

Control the messages a lead receives when performing a valuation on the tool. You need to customize the message for two scenarios:

1. The lead receives a valuation right away after providing their information

2. The tool was unable to provide the lead an estimate, and let’s your lead know that you will be following up shortly (You can learn more about why the tool would not provide an immediate valuation here)

Landing Page Attributes

Header Text

Text that appears at the top of your valuation tool 

valuation_header.png

Page Title

Title tags are displayed on search engine results pages (SERPs) as the clickable headline and also displays in your website browser tab to coordinate multiple pages a lead may have open at a time.

The title tag of a web page is meant to be an accurate and concise description of a page's content. A good example for this page would be “yourcompanyname + property estimate” (easypropertysearch property estimate)

Meta Description

The meta description is an HTML attribute that provides a brief summary of a web page.

Search engines such as Google often display the meta description in search results, which can influence click-through rates. 

meta_description.png

Meta Keywords

Meta keywords describe the content of a website shortly and concisely, and are therefore important indicators of a website's content to search engines.

The keywords are generally written in lower case, and separated with a comma.

valuation_keywords.png

Search Box Headline

The text that appears just above the input field where leads enter their address. Use this to provide more information or entice a lead to enter their contact information

headline.png

Example Search Address

The filler text that appears. This is used to give the lead a guideline for how to format their address on the page. This will go away once a lead begins typing in the field

example_search_address.png

Landing Page Image

Select from our list of stock photos, or upload your own using the blue “Pick Image” button

Footer

Company Name

A required field that you’d put your company or broker name in. This appears at the very bottom of the page.

company_name.png

Navigation Bar

Coordinates with the website backend and allows you to display your own navigation links to get leads back to the website and appears at the very bottom of the page.

valuation_nav.png

PROPERTY DETAILS PAGE

Show Widget

Designate whether you want the website “Seller Widget” to appear at the bottom of every property page on your website. This gives leads easier access to the tool so they can easily perform estimates on their home anywhere on the website.

How to Add the Tool to Your Website

If you are wanting to collect more seller leads, you want the tool to be as accessible as possible on your website so potential leads can easily find and perform a valuation. 

Adding it to a Navigation Bar

1. go to home.realgeeks.com and click "Edit Website"

2. Scroll down and click "Navigation Bars"

3. Select the target navigation bar. We'll use the Primary Top Navigation Bar for our example

4. Scroll to the very bottom of the page to the last empty navigation bar option. There will ALWAYS be an empty space to create a new link

5. Leave the Type set to Custom Link

nav_selection.gif

6. In the URL field, please place the following: /cma/property-valuation/ 

(/cma/property-valuation/ is the link that takes your leads to your website)

7. In the Anchor Text field, you want to type in how you'd like your page to appear as a hyperlink on the website. This will tell people where to click to get to your valuation tool. "What's my Home Worth" or "Property Estimate" are both popular options

add_valuation.gif

11. Click Save

website_view_anchor_text.png

The anchor text indicates what people should click

Seller Valuation Widget

Rather than taking the lead to a separate landing page, Real Geeks has developed a quick valuation widget that allows leads to perform a valuation without leaving a page. This can be added on a page within your Real Geeks website OR on a separate web page or website.

seller_valuation_widget.png

Adding the Widget to my Website

1. go to home.realgeeks.com and click "Edit Website"

2. Scroll down and click "Seller Leads Widget"

3. Set your Button Color (You can drag the color picker, or set your partiular "Hex Color Code"

4. Click the "Click to Get Code" button and copy the provided code (You can click into the code box and it will automatically highlight the required code for your. You just need to right click and press "Copy")

seller_widget_select.gif

5. Close out of the code and press "Home" in the top-left corner

6. Scroll down and click "Sidebar"

7. Select the target sidebar. We'll use the Default Sidebar for our example

8. Scroll to the very bottom of the page to the last empty navigation bar option. There will ALWAYS be an empty space to create a new link

9. Set the Type set to Custom Content

10. Click the "Source Code" (<>) button and paste the code you copied from Step 4, then press "Ok"

11. Click "Save" 

seller_widget_add.gif

Adding the Widget to another Website I own

1. go to home.realgeeks.com and click "Edit Website"

2. Scroll down and click "Seller Leads Widget"

3. Set your Button Color (You can drag the color picker, or set your partiular "Hex Color Code"

4. Click the "Click to Get Code" button and copy the provided code (You can click into the code box and it will automatically highlight the required code for your. You just need to right click and press "Copy")

seller_widget_select.gif

5. Send this code to your developer, or find resources to help you add this code to the website

FAQ

Why did my lead not receive an estimate right away?

The home valuation tool relies on historic sold data and public records to formulate an estimate on a particular property. If there is not enough nearby data to put together an estimate, the lead will not be sent a message and instead will be prompted with a message saying that the agent will be reaching out shortly. This will simultaneously notify you so you can put together a report and reach out to them

Was this article helpful?
0 out of 0 found this helpful