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What should I say in a voicemail to a real estate lead from my website?
When calling a lead who visited your website, use a brief, friendly voicemail script that: identifies yourself and your brokerage by name, references the specific website they visited, highlights a key benefit such as real-time MLS listings, and closes with a clear call to action including your phone number and website URL.
The following script is a guideline for communicating with leads who have expressed interest through your website. Tailor it to fit your personal style and the specific prospect you are calling.
For best results, call within 5 minutes of a lead visiting your website. If you reach voicemail, follow up with an email or text using the same key talking points so the lead hears a consistent message across channels.
Voicemail script
Hi [Lead First Name] —
My name is [AGENT NAME] with [BROKERAGE NAME]. You recently visited our website at [WEBSITE URL]. I am reaching out to see how we can help and answer any real estate questions you might have.
I also wanted to let you know that our website features every property for sale in your area, updated directly from the MLS (Multiple Listing Service) in real time — so you are always seeing the latest listings. Feel free to reach out at [AGENT PHONE] or visit us at [WEBSITE URL] anytime. We would love to help — have a great day!