Lead Generation through Google Pay-Per-Click
The Power of Google Pay-Per-Click
Are you interested in saving time and money? Our marketing experts can drive motivated buyers and sellers to your highly optimized Real Geeks website. That way you can focus on what you do best: Helping customers buy and sell homes!
In this program, our team of certified marketing experts will…
Schedule a strategy call with you to get market specific information relevant to your website, so that we are able to tailor your ads to your desired areas.
Setup your Google AdWords account with market-tested keywords that have proven to achieve strong conversion rates.
Setup a variety of website landing pages optimized to convert leads from advertising traffic. For example, we would map area-specific keywords to two separate landing pages to split-test performance in your market or neighborhood.
Setup and test a multitude of ads to achieve optimum conversion rates. This is done throughout the lifetime of your campaign to ensure continued success with the best performance.
Add in negative keywords to accounts as well to filter out irrelevant clicks and protect your marketing dollars. For example, we may setup negative keywords such as “rent”, “rentals”, and more.
Monitor all of our accounts on a daily basis and make changes to get the highest conversion rates and the lowest cost-per-lead possible.
Send out monthly reports outlining account performance and metrics.
Monitor ad-spend to ensure efficient use of your marketing dollars.
Plus Much Much More!
How Our Google Pay-Per-Click Program Works
Here are some details about how this lead generation program works. With this program, the lead generation is completely managed for you, so you don't have to worry about ad creation, keywords, or anything on the Google side. Instead, you'll be able to spend your time focusing on converting your leads to clients and closing deals!
Length of Commitment 6 months (we chose 6 months because this is how long it takes to accurately estimate your return on investment with these leads. Google is able to target leads with varying levels of intent based on their searches, and many may still be early in the home buying process. This is great for agents because it gives you the opportunity to get both ends of a transaction for leads, as they are not all first-time homebuyers). After six months the commitment continues month-to-month with a 30 day notice.
Types of Ads We will run a variety of ads focusing on your target areas based on the conversations we have to build out a campaign strategy. These will reflect areas and types of homes you'd like to focus on in your market. Seller ads are only available for budgets of $500+.
Average Cost per Lead Though we can't guarantee cost per lead or lead quantity, we typically see a cost per lead between $7-$25 with this program. Of course, this can vary depending on your market and targeting.
Billing Depending on the day you'd like to start, we'll charge you a prorated management fee and marketing budget to get your ad campaign live ASAP. Your recurring bill date will be moved to the first of the month. Of course, we'll apply a platform credit that first month to adjust for your change in bill date if necessary.
Pricing For this service, we have two different management levels for you to chose from, with a variety of different budget options.
LEVEL 1: $300 management fee/month +
$300 monthly marketing budget ($600 total)
$400 monthly marketing budget ($700 total)
LEVEL 2: $500 management fee/month +
$500 monthly marketing budget ($1000 total)
$600 monthly marketing budget ($1100 total)
$700 monthly marketing budget ($1200 total)
How Do I Sign Up for This Program?
If you decide you'd like to move forward follow the link below:
Once we’ve received these documents from you, we will join you in the Success Call to confirm your campaign setup and begin building out the ads. Your ad campaign will go live three (3) business days after submitting the Terms of Service agreement and attending the Success Call. Upon launch we will bill your account a one-time prorated management fee, marketing budget, and platform charge so that we can begin your ads right away. Your billing date will be moved to the first of the month.
Want More Info?
If you have any questions, please contact our Google AdWords Team at firstname.lastname@example.org or by phone at (844) 311-4969 ext. 3.