The Meta (Facebook) Pixel is a code you put on your website. It collects data which helps you keep track of who is visiting your site from Facebook ads, improve these ads, target specific groups for future ads, and reach out again to people who have visited your site before.
In order to benefit from this feature, agents will need to generate a custom pixel.
How to Generate a New Meta Pixel
Please Note
The addition of the pixel to your website must be done through the Real Geeks support team. Follow the steps outlined to access the pixel code, which you will then send to Real Geeks to implement on your website.
- Go to the Meta Events Manager page
- Click Connect Data
- Select Web, then click Next
- Provide a name for your pixel that is easy to identify. A good practice is to incorporate your business name followed by the word "pixel" (for example, "Quick and Simple Realty Pixel").
- Enter your domain name and click Check. Note that Real Geeks does not have a partner integration with Meta, so we will be manually adding your pixel to the website in the following steps.
- Click Next
- Select Do it Yourself
- Choose the Meta Pixel Only setup option, then click Next
- Copy the meta pixel code, then send this to the Real Geeks Support team (support@realgeeks.com)
You can skip the steps for Enabling Automatic Advanced Matching and adding custom events, as they are generally not needed for agents new to marketing. However, they may be useful for those with advanced skills.
After sending the pixel code, our support team will implement it on your website and notify you when completed. For quicker assistance, call us at 844-311-4969.