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Weekly Email Template for Buyer Leads

Sending a weekly mass email to new buyer leads is a simple way to stay consistent, provide value, and spark conversations. This template is inspired by Greg Harrelson, a Real Geeks top producer who closes 500+ transactions per year using proven follow-up systems.

By sending the top 10 newest listings each week, you position yourself as the go-to resource — not just another agent.

Weekly Buyer eBlast Template

Name:

Weekly Buyer eBlast Template

Subject:

Top 10 New Listings We Think You'll Love

Body:

Hi {{FIRST_NAME}},

Want to stay ahead of your competition when it comes to buying a home in Add Area Name Here? Here is a list of the NEWEST LISTINGS to hit the market: {{SITE}},

Add Image Here

Let me know if any of these listings match what you're looking for, or if you would like any additional information. Feel free to call, text, or email me any time. I'm looking forward to helping you find your next home!

{{AGENT_EMAIL_SIGNATURE}}  

 

Weekly Buyer eBlast Photos

In the template above there is an item that says ADD IMAGE HERE. Including an image helps increase engagement and makes the email more visually appealing.

Download an image here: Weekly Buyer eBlast Photos

Create your own image using a photo template: Canva Photo Templates

Who Do I Send This eBlast To?

This email performs best with new buyer leads who:

  • Recently signed up on your website

  • Provided a valid email address

  • Are actively searching

Find these contacts quickly and easily to make sending this eBlast once a week as simple as possible:

  1. Head to your CRM > Leads List
  2. Click "Advanced Filters" on the right-hand side of your Lead List
  3. Add the following three filters:mass-email-template-filter-suggestion
    • Type is Buyer
    • Bad email is not true
    • Start date in the last 30 days (or 60–90 to reach more contacts)
  4. Click "Save Filters" and name your new filter (ie. NEW Buyers + Valid Email)

Once saved, you'll have a button at the top of your Leads List you can select before sending your weekly buyer eBlast to pull up the contacts most likely to engage in one click! 

 

Best Practices

  1. Personalize Before Sending

    • Replace the following:

      • [Add Your Area Name] → Your primary market (example: San Diego)

      • Website Link → Any page on your website (featured listings, market report, etc.)

      • [Add Image Here] → Upload your own image or remove

  2. Segment Your Database

    • Do not send this to all buyers.Instead:

      • Target newer buyer leads

      • Focus on valid email addresses

      • Prioritize active searchers

    • Smaller, more targeted lists often get better engagement.

  3. Reduce Spam & Bounce Rates

    • Only email leads who expect communication

    • Avoid attaching PDFs or documents

      • Upload documents to a page on your website and link to it instead

    • Linking back to your site:

      • Improves deliverability

      • Increases website engagement

      • Creates more lead activity