Real Geeks 101: Generate Referral Opportunities with Social Media

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Overview

Sharing your real estate website on Facebook is a great way to increase visibility of your listings and services. It can potentially help you reach a larger audience of potential clients and showcase your properties.

By doing so, you can provide valuable resources to those who may be interested in buying or selling a home. This can help you establish yourself as a knowledgeable and trustworthy real estate professional in your market, which can help generate stronger referral opportunities.

Use the templates below to promote your website to your Facebook friends list

 

Sharing a Listing

Promote your personal listing to your Facebook friends network. This opportunity helps you “announce” the listing, and helps you increase the initial visibility of your property.

 

Real Geeks recommends using your website’s Address Search to easily find your listing. This let’s you manually enter your property’s address to quickly access your listing’s data.

Finding a Listing

  1. Visit your Real Geeks Website
  2. Click Advanced Search
  3. Select Address Search

Copy the template below into your personal Facebook profile. BEFORE POSTING TO FACEBOOK: be sure to replace the placeholders (X) in the post! This should be replaced using information regarding your listing!

🏡 Attention all homebuyers! I just listed a fantastic X bed X bath property that you won't want to miss. Head over to my website for more pictures and details.

If you know anyone who might be interested, please tag them, share this post, or contact me directly. I'm here to make the home buying process as smooth as possible - message me to get started!

 

Sharing a Search

Share list of properties based on location. This can help you share your expertise on on your market, drive business to your target locations, and earn more lead sign ups!

 

Use your website’s Advanced Search to build a custom search that can be shared on social media.

Perform a Search

  1. Visit your Real Geeks Website
  2. Click Advanced Search

To get the most amount of sign-ups: be sure to focus your search by location and price

Adding additional criteria can make it harder for leads to find a property they love. Giving them options means more chances to get "clicks"! The goal is to cast a “wide net” that appeals to a larger audience.

Copy the template below into your personal Facebook profile. BEFORE POSTING TO FACEBOOK: be sure to replace the placeholders (X) in the post! This should be replaced using information regarding your target area!

🏠 Are you or someone you know looking to buy or sell a home in the X area? Check out some of the stunning properties currently available on my website!

Stay up-to-date with the latest listings and be the first to know when your dream home hits the market. Don't forget to tag a friend, like or share this post, or contact me directly for more information.

 

Sharing the Home Valuation Page

Collect more seller leads with the home valuation tool. Promote this free resource on your website to give potential leads a chance for a free estimate on their home.

 

Share the Home Valuation Tool

  1. Visit your Real Geeks Website
  2. Click Home Valuation Tool
  3. Click the Landing Page URL
  4. Copy the URL

Learn how to customize and promote your Home Valuation tool here.

Copy the content below!

🏠 Discover the worth of your home with our free home estimate tool! It's quick, easy, and a great starting point for your home selling journey. If you know anyone who might be interested, please tag them, share this post, or contact me directly. I'm here to get you the most for your home - message me to get started!

 

Best Practices

To help you maximize the return from sharing your website to your personal social media, try some of these industry recommendations:

Drive leads directly to a listing or search results

Send your leads directly to the information you're promoting, without the need for them to search it themselves. Taking this work out of your leads hands also means that you can drive attention to any property or area of your choice! 

This leads to a more positive user experience, and may encourage more users to return to your website more often!

Use your Personal Facebook Profile

It is better to promote your website on your personal social media profile instead of your business page. This is because individuals generally have larger social networks on their personal profiles than on their company's profile.

Posts from your personal profile are more likely to be seen and engaged with by potential leads or valuable referral opportunities, then if the post was shared on your business profile.

Put out a Call to Action

People who interact with the post (like, comment, share) will make your post visible to people in their own friends lists.

Use your social media network to discover new possibilities by asking your friends to engage with your post and expand the reach of your website.

Be Consistent

Your website includes an unlimited amount of MLS listing data that is updated constantly. Use this opportunity to promote the valuable MLS information on a regular basis. It’s recommended to start by making at least one post a week!

The more often people see your website, the more likely they are to use the tools. That said, try to avoid posting the same thing twice in a row. Share new information on a weekly basis to promote more of the resources available on your website!

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