Skip to content
English
Submit a Ticket
  • There are no suggestions because the search field is empty.

Set Up Bing UET Tracking and Conversion Goals

Track lead submissions and sign-ups from Microsoft Advertising

Setting up Bing (Microsoft Advertising) conversion tracking allows you to measure which ads are generating real leads on your Real Geeks website. This setup happens in two required steps. First, you install a tracking tag so Microsoft Advertising can monitor activity on your website. Then, you create conversion goals to define which actions you want to track, such as lead submissions and sign-ups.

Need To Know

Before getting started, make sure the following requirements are met:

Table of Contents

How to Set Up the UET (Universal Event Tracking) Tag

This section explains how to create and install the UET tag that allows Microsoft Advertising to track activity on your website. The UET tag must be installed before conversion goals will work.

Step-by-Step Instructions

  1. Log in to Microsoft Advertising

  2. Select Conversions > UET tags

    bing-setup-uet-tag

  3. Click Create

  4. Enter a UET tag name

    • We recommend using your domain name (example: quickandsimplehomes.com)

  5. In the Industry field, select Real Estate

  6. Click Save and next

    create-uet-tag-final

  7. Select Install the tag yourself, then click Next

    bing-manual-tag-install

  8. Click Copy Tag

  9. Open an email to Real Geeks support (support@realgeeks.com) and send an email with the tag pasted in your message

After Real Geeks support confirms installation of your UET tag, you can verify the tag and start tracking lead conversions.

Please note that it can take up to 24 hours for this change to take place. You can track the status of your tag by going to the UET Tag page, and checking your tag's Tracking Status.

Want to Track Your Bing Analytics with Google Tag Manager?

If you already use Google Tag Manager on your website, you can choose that option during the UET setup instead of installing the tag manually.

bing-analytics-gtm

Google Tag Manager allows you to manage tracking codes for multiple platforms, such as Google Analytics, Google Ads, and Microsoft Advertising, without adding multiple tags directly to your website.

To use this option during setup, select Google Tag Manager when prompted and log in to your Google account to choose the correct container.

Learn more about Google Tag Manager setup to simplify your analytics tracking in this guide.

Back to top

How to Create Bing Conversion Goals

Once your UET tag is installed, you can create conversion goals to track specific actions visitors take on your website.

Step-by-Step Instructions

  1. Log in to Microsoft Advertising

  2. Select Conversions > Conversion goals

    bing-conversion-goals-setup

  3. Click Create

  4. Select Business Website

  5. Click Next

  6. Leave Simplified setup selected and enter your website URL, then click Next

    bing-simplified-conversion-setup

  7. Under Action category, select both of the following options:

    bing-conversion-category-setup

    1. Submit Lead Form
    2. Sign Up

  8. Click Next

    Your conversion goals will begin tracking once Microsoft Advertising detects activity from your ads.

    Back to top

    Best Practices

    These best practices help ensure accurate tracking and meaningful ROI data.

    • Use Simplified setup if this is your first time setting up Bing conversion tracking

    • Track both Submit lead form and Sign up actions for a complete performance picture

    • Use Google Tag Manager to manage tracking from multiple advertising platforms in one place

    • Allow several days after setup before evaluating results

    Back to top

    Troubleshooting

    If conversions are not appearing in Microsoft Advertising, review the following:

    • Confirm your UET (Universal Event Tracking) tag has been installed

    • Verify the conversion goal status is Active

    • Ensure ads are sending traffic to pages with lead capture forms

    • Allow up to 24 hours for conversion data to appear

    • Confirm the correct website URL was entered during setup

    Back to top

    Frequently Asked Questions

    What is a UET tag?
    A UET (Universal Event Tracking) tag is Microsoft Advertising’s tracking code used to record conversions from Bing ads.

    Do I need Google Tag Manager?
    No, but it is strongly recommended because it allows you to manage tracking codes from multiple platforms in one place.

    Can Real Geeks install the tracking code for me?
    Yes. Sending installation instructions to support@realgeeks.com creates a support ticket for the Real Geeks Support team.

    Why aren’t my conversions showing yet?
    New conversion goals can take several hours to begin reporting data, especially if traffic volume is low.

    Back to top

    Need Help?

    Back to top

    Related Articles

    Back to top