Script - 1st Prospect Contact or Email Request Follow Up

Introduction

Hi, [Prospect Name], my name is [Agent Name] with [Real Estate Company]. I’m calling to follow up and see if there’s anything we can do to help or answer any real estate questions for you.

I understand you are interested in: MLS # [Property Info] (Repeat their response back.)

Would you like to schedule an appointment to see it? (For local buyers)

If the Property Is No Longer Available

Unfortunately, the property you inquired about is already in escrow.

We are in a steady real estate market, and some properties are selling quickly. The good news is we are getting 98% of our clients’ offers accepted, even in competitive situations.

Transition Question:

Are you currently renting your home, or do you own it?

If They Currently Own a Home

Are you planning to keep your current home as an investment, or will you need to sell it before purchasing your next home?

Are you already working with a real estate agent, or do you need our help?

  • If they need help, continue through the next steps.
  • If they are working with an agent, briefly explain what you offer (see the next section) and let them know you’re available if they need assistance in the future. Then, politely end the conversation.

 


How We Help Our Clients

We provide a comprehensive home search service, including:

  • Showing you every property that meets your criteria.
  • Monitoring the market daily and notifying you as new listings become available.
  • Acting quickly on properties, since the best ones sell fast.
  • Proactively searching off-market properties by knocking on doors, sending mailers, and making calls—so you don’t compete with other buyers.
  • Providing our services for free—the seller pays our commission.

The only thing we ask for is a commitment from you.

 


Does that sound like something you’re interested in?

Understanding Their Needs

  • What type of property are you looking for? (Single-Family Home, Condo, Townhouse?)
  • What price range are you considering?
  • How many bedrooms and bathrooms do you need?
  • Do you have a specific area in mind?
  • Are you relocating here, or is this a second home?
  • When do you plan to make the move?
  • How soon do you expect to purchase a home?
  • Within 3 months? (Continue with next steps)
  • 6 months, 1 year, 2 years, retirement, or unsure?

🏡 Market Insight: Our website [Insert Website] has every property for sale in [Market Area] and is updated daily via the MLS. It will also send you new listings that match your search criteria.

Feel free to continue using our website as a tool, and when you’re ready to buy, reach out—we’d love to help!

 


Financing & Pre-Approval

Have you contacted a loan officer about your financing?

  • If NO → Unfortunately, in this market, sellers won’t consider offers from buyers who aren’t pre-approved for a loan. I’d be happy to recommend a trusted lender.
  • If “I know I qualify” → That’s great! However, sellers still require a pre-approval letter before considering offers. I can connect you with a lender to get that squared away.
  • If YES → Who are you working with? (Gather lender details for when they’re ready to make an offer.)

 


Closing Statement

We’d love to help you find the perfect home! Let’s stay in touch, and in the meantime, feel free to use our website to keep an eye on the market.

Would you like me to send you updates on new listings that match your criteria?