Property Update Emails

Engage potential leads by sending them their interested properties directly to their inbox!

Overview

Property Update Emails keep leads engaged by providing updated listings that match their saved searches. These emails are designed to maintain interest and encourage leads to reach out when they’re ready to move forward.

While the text content of these emails cannot be changed, the listings shared can be adjusted at any time.

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Property Update Email Structure

The content of the email is fixed and cannot be modified; however, you have the flexibility to update the property listings at any time to update the listing data that is shared with your lead.

Below is a live example of a Property Update Email, along with a detailed breakdown of its essential components.

Email Text Breakdown

• Greeting - A friendly introduction that auto-fills the lead’s first name:
  • “Hello [LEAD FIRST NAME], Check out these updated results that match your search. Let me know if you would like more info or to view any of them in person.”
• Branding - Your name, email logo, and agent photo ensure leads recognize you as their go-to real estate expert.
  • If a lead has an assigned agent, their info is used. If unassigned, the site owner’s details appear.
• Subject Line Format -  ”[New properties / Property changes] - [Site Name] Home Search” 
  • Example: “1 New, 1 Sold, 3 Pending Properties - Totallynotrealgeeks.com Home Search”
    • The “Site Name” is your domain (e.g., Totallynotrealgeeks.com). Contact support@realgeeks.com to update it.
• Listings Display - Every email includes updated property listings with:
  • The first listing photo
  • Price, beds, baths, and square footage
  • Property address
  • A link to view the full listing on your website
• Closing - A warm sign-off before your signature:
  • “Thank you once again for using my real estate search engine. I look forward to helping you find the perfect home. Feel free to contact me at any time.”

Example Property Update Emails

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