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      Property Update Emails

      Ensure sustained lead engagement by delivering the homes they desire directly to their inbox!

      After setting up saved searches for your leads, the following tips will help you maximize the effectiveness of these emails and help you understanding what they are receiving.

      • A short and sweet greeting that invites the lead to connect for help finding their new home
      • Branding that conveys the agent’s professionalism
      • Listing photos and key property details that the lead will find helpful
      • A mobile-optimized style that keeps the lead energized in their home search

       

      Email Greeting  

      Each Property Update Email will open with the following: 

      Hello [LEAD FIRST NAME],
      Check out these updated results that match your search. Let me know if you would like more info or to view any of them in person.

      *The [LEAD FIRST NAME] will automatically pull from this field in the CRM. 

       

      Email Closing  

      Each Property Update Email will close with the following prior to the signature: 

      Thank you once again for using my real estate search engine. I look forward to helping you find the perfect home. Feel free to contact me at any time.

       

      Personalized Branding

      Once a buyer spots the perfect listing, they need to know who will help make that dream a reality. The property update email personal branding reassures leads that they are working with professional and personable experts. When the time comes for them to purchase their new home, they will remember you.

      Subject Line - Site Name

      Example:

      1 New, 1 Sold, 3 Pending Properties - Totallynotrealgeeks.com Home Search

      The subject line of Property update emails is: 

      [New properties / Property changes] - [Site Name] Home Search

      Your "Site Name" by default is your domain (www.totallynotrealgeeks.com) formatted without the www. and the first character capitalized (Totallynotrealgeeks.com). If you need this updated please send a support ticket into support@realgeeks.com 

      Email Logo*This setting will update both the Property Update Emails and the Header logo on the top left of the website.Email From Name*This setting has a site-wide impact on emails sent from the website (property update emails, property valuations, market reports, etc). If you have multiple agents in your CRM you may want to opt for a more generic name like "TotallyNotRealGeeks Team" to avoid confusion with your leadAgent Photo and Signature

      The system will pull the information of the lead's assigned agent. If the lead is unassigned (or in a pond) this information will pull from the site owner. 

       

      Property photos and information

      The properties in the email will showcase:

      • First photo from the listing
      • Price
      • Property information
      • Property Address
      • Prompt to view the listing on your website 

      The property information (beds, baths, and sq feet in the example above) is pulled from the setting on your website for Map Search Property Listing Details. If you need to update this please submit a ticket to support@realgeeks.com

       

      Example Property Update Emails

      Mobile Example Desktop Example