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Create a Custom Internal URL Redirect on Your Website

Redirects allow you to automatically send visitors from an old page URL to a new one. This protects your website from broken links, prevents "page not found" errors, and keeps traffic flowing to the right place. If you rename a page, update a blog post, or reorganize content, setting up a redirect ensures leads always land where they should.

Need to Know

  • Redirects send visitors from one URL to another automatically.

  • Create a redirect if you want to create a new page with the same content

  • You only need the slug (the text after .com) when creating a redirect, for example: /homes-for-sale-in-dallas

Table of Contents

How to Create and Manage a Redirect

This section walks you through creating a new redirect and managing existing ones inside your website editor.

Step-by-Step Instructions

  1. Open your website editor by adding /admin to the end of your website address (e.g. www.yourwebsite.com/admin)

  2. Click Page Redirects.

    website-editor-page-redirects-location

  3. Click Add Redirect.

  4. In the Redirect From field: enter the old page slug (example: /homes-for-sale-in-austin/).

  5. In the Redirect To field: enter the new page slug (example: /austin-homes-for-sale/).

    redirects-to-from

  6. Click Save.

To manage an existing redirect:

  1. Open Page Redirects.

  2. Click the redirect you want to adjust.

  3. Edit the Redirect From or Redirect To fields as needed.

    redirects-to-from

  4. Click Save to update changes.

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    Best Practices

    Redirects protect your traffic and search visibility. Follow these simple tips to avoid common mistakes and keep visitors landing on the right page.

    • If you rename an Area Page, create a redirect from the old URL to the new one.

    • If you update a Market Report Page for a new year, redirect the old version to the updated page.

    • If you combine two neighborhood pages into one, redirect both old pages to the new main page.

    • If you adjust a URL to make it cleaner, add a redirect so old links are sent to the new page

      • Example: If you change /downtown-miami-homes/ to /downtown-miami-homes-for-sale/, create a redirect so visitors and search engines still reach the updated page.

    • Double-check the spelling of both slugs before saving.

    • After large website updates, quickly review your redirects to make sure important pages still point to the right place.

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    Troubleshooting

    If a redirect is not working as expected, use the checks below to identify the issue.

    • Test the new link in a private/incognito browser

    • Confirm the slug is entered correctly (include forward slashes).

    • Check that the page does not already have a redirect. If Page A sends to Page B and Page B sends back to Page A, visitors will get stuck and the page will not load. 

    • Clear your browser cache and test again.

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    Frequently Asked Questions

    This section answers common questions about using redirects on your website.

    Do redirects affect SEO?
    Yes. Proper redirects preserve search visibility and help maintain traffic from previously indexed pages.

    Do I need to include my full domain?
    No. Only enter the slug (the portion after .com).

    When should I use a redirect instead of deleting a page?
    If the page previously received traffic, backlinks, or ranked in search results, use a redirect instead of deleting it.

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