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Top SEO-Driven Tips for Building a Killer Google My Business Profile

Learn how to build a fully optimized Google Business Profile that attracts more local buyers and sellers. This lesson walks you through SEO best practices for real estate agents, including how to write a keyword-rich business description, choose the right categories, gather impactful reviews, and post content that boosts your ranking in Google Maps and search results.

✅ 1. Use Your Exact Business Name — No Spammy Keywords

  • Don’t stuff in terms like “Top Realtor in Dallas” — it can get your listing suspended.

  • Just use your legal name or brokerage-approved business name.

🧠 SEO Tip: Google values consistency between your GMB name and what’s listed on your website and local directories.

✅ 2. Choose the Right Business Category

  • Primary: Real Estate Agent

  • Additional (if applicable): Real Estate Consultant, Commercial Real Estate Agency, Property Management Company

🧠 SEO Tip: The primary category has the biggest impact on local SEO. Be as specific and accurate as possible.

✅ 3. Fully Fill Out Your Profile

  • Business description (use your ChatGPT bio or “Why Work With Me” page here!)

  • Service areas

  • Business hours

  • Website URL

  • Appointment link (link to your Real Geeks contact form or Calendly!)

🧠 SEO Tip: The more complete your profile, the more signals Google gets that you're a trusted local business.

✅ 4. Add High-Quality Photos & Videos

  • Upload headshots, client closings, local area shots, and behind-the-scenes photos.

  • Use video: “Meet your agent” intro, tours, or community highlights.

🧠 SEO Tip: Listings with regular photo uploads get 2x more engagement and show up more often in search and Maps.

✅ 5. Use Keywords in Your Description (But Naturally)

Example: “I help buyers and sellers in Plano, Frisco, and McKinney find the perfect home. As a top real estate agent in North Texas, I’m known for my local market expertise and personal service.”

🧠 SEO Tip: Include city names, property types, and services — but avoid keyword stuffing. Google favors natural language.

✅ 6. Collect 5-Star Reviews and Respond to Them

  • Ask every happy client to leave a review (QR codes work great at closings!)

  • Respond to all reviews — thank clients and naturally include keywords like your city or service.

🧠 SEO Tip: Reviews are a major ranking factor in local SEO. Bonus points for reviews that mention location + service (“first-time buyer in Austin”).

✅ 7. Post Weekly Updates

  • Share a new listing, open house, buyer tip, or link to your latest blog post.

  • Use 150–300 characters and add a call-to-action button (like “Learn More” or “Call Now”).

🧠 SEO Tip: Active profiles with regular posts stay fresh in Google’s eyes and help you show up more often in the local map pack.

✅ 8. Enable Messaging

  • Turn on the chat feature so people can message you directly from your listing.

  • Be sure to respond quickly — this affects visibility and trust.

🧠 SEO Tip: Google rewards responsiveness and engagement.

✅ 9. Track with Insights

Check what keywords people use to find you, how many call or visit your site, and which posts perform best. Adjust your content accordingly.

🛠 BONUS: Use ChatGPT to Help!

Try this prompt:

“Act as a real estate SEO expert. Write an engaging Google Business Profile description for an agent in [City] that highlights [specialty or niche], builds trust, and naturally includes SEO keywords.”