Reactive Responses: Automated Texts Based on Website Activity

Reactive Responses are automated messages sent to leads when they show strong buying or selling signals on your website. Instead of guessing who to contact or digging through activity lists, Reactive Responses help you reconnect with leads at the right moment using proven, pre-written messages.

These messages are designed to spark conversations while saving you time on filtering leads, writing texts, and manual follow-up.

Table of Contents

• How Reactive Responses Work

• How to Access and Manage Reactive Responses

• When Reactive Responses Are Sent

• How to Opt Leads Out of Reactive Responses

• Compliance and Opt-Out Language

• Need Help?

• Related Articles

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How Reactive Responses Work

Reactive Responses monitor lead activity on your website and automatically send a message when a lead shows meaningful engagement. Messages are sent on your behalf so you can focus on replying when a lead responds.

Reactive Responses are:

• Fully automated

• Pre-written and maintained by Real Geeks

• Timed to send natural, conversational messages when leads show interest or intent

Behaviors That Trigger Reactive Responses

Reactive Responses can be sent when a lead demonstrates any of the following behaviors:

• Revisits your website after 14 days of inactivity

• Visits your website 3 times within 7 days

• Views the same property 3 times within 5 days

• Views 10 properties within 7 days

• Favorites a property

• Updates their phone number while on the website

• Views a home valuation 3 times within 30 days

• Views a market report 3 times within 30 days

Each behavior historically represents renewed interest and an opportunity to re-engage.

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How to Access and Manage Reactive Responses

Reactive Responses are managed within the Real Geeks CRM, where all controls are available in one place.

To access and manage Reactive Responses:

1. Click Automations in your CRM navigation

2. Select Reactive Responses

From this page, you can:

• Turn individual Reactive Responses on or off
  
  

• Select wether the message is sent via Email or Text
  
  

All Reactive Responses are turned off by default, giving you full control over what’s active. Enable only the behaviors you want to use.

The message wording itself can’t be edited. You can choose which messages are enabled and whether they’re sent by text or email.

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When Reactive Responses Are Sent

Reactive Responses are not sent immediately.

Timing rules include:

• Messages are sent 30 minutes after a triggering action

• Messages only send during your set Office Hours

• Leads receive no more than one Reactive Response per day. If multiple triggers occur, one additional message may send at the start of the next day’s Office Hours

• The same Reactive Response will not be sent to the same lead more than once within a two-week period

• If a lead has responded to any communication within the previous week, a Reactive Response will not send

• If a lead has an active GeekAI conversation with Robin, Reactive Responses will not send

These safeguards help ensure messages feel timely, relevant, and don’t interrupt active conversations.

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How to Opt Leads Out of Reactive Responses

Reactive Responses can be disabled for individual leads.

To opt a lead out:

1. Open the lead profile

2. Click SMS/Email Opt Outs

3. Select Reactive Responses
   
   
   

Leads cannot opt out of Reactive Responses specifically, but opting out of text messages will prevent SMS delivery.

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Compliance and Opt-Out Language

All Reactive Responses follow mobile carrier requirements.

• The first message includes “Reply STOP to unsubscribe.”

• Messages include an agent signature for leads who have not yet replied

• “Reply STOP to unsubscribe” is included every 30 days when required

This language is mandatory and helps protect long-term message deliverability.

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Need Help?

• Call us at 844-311-4969 (Mon–Fri, 8 AM–8 PM CST)
• Email support@realgeeks.com
• Visit Real Geeks University for free video courses
• Join the Real Geeks Mastermind Group on Facebook for peer tips and best practices

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Related Articles

• Real Geeks AI Texting Assistant Overview

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