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Voicemail Scripts for Real Estate Lead Follow-Up
What should I say in a voicemail to a real estate lead from my website?
When calling a lead who visited your website, use a brief, friendly voicemail script that: identifies yourself and your brokerage by name, references the specific website they visited, highlights a key benefit such as real-time MLS listings, and closes with a clear call to action including your phone number and website URL.
This script gives you a solid starting point — feel free to make it your own based on your style and what you know about the prospect.
For best results, call within 5 minutes of a lead visiting your website. If you reach voicemail, follow up with an email or text using the same key talking points so the lead hears a consistent message across channels.
What does the voicemail script say?
Hi [Lead First Name] —
My name is [AGENT NAME] with [BROKERAGE NAME]. You recently visited our website at [WEBSITE URL]. I am reaching out to see how we can help and answer any real estate questions you might have.
I also wanted to let you know that our website features every property for sale in your area, updated directly from the MLS (Multiple Listing Service) in real time — so you are always seeing the latest listings. Feel free to reach out at [AGENT PHONE] or visit us at [WEBSITE URL] anytime. We would love to help — have a great day!