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First Steps to Take After Launching Your Website

The very first steps to take after your website goes live

Launching your Real Geeks website is exciting, but the real opportunity begins after launch. Your website acts as a digital storefront where people can browse homes, explore neighborhoods, and check property values. The faster you introduce your network to the site and start conversations, the faster you can build momentum with your new system.

Need to Know

  • Your website is a digital storefront where people can browse listings and explore the market. Some may browse for longer, but you should always ask for their timeframe

  • Conversations are the goal, not just collecting leads

  • Start by activating people you already know before focusing on new leads

  • Automated tools like Market Reports and Saved Searches keep you showing up in your lead's inbox and keep your brand relevant

  • Daily CRM activity monitoring helps you identify the best follow-up opportunities

Table of Contents

Start with Your Existing Contacts

Your first opportunity for conversations is with people who already know you. Upload your personal contacts and past clients into the CRM and introduce them to your new website.

Recommended setup:

Why this works:

Market Reports automatically send property updates and market activity to their inbox. This keeps your brand visible and encourages them to explore listings on your website. It is a passive way to stay connected with these contacts even if you are not having frequent conversations. Try to call or text them occasionally, but they do not need to be your primary follow-up focus. This group often becomes repeat clients or referral sources in the future, and they can only send people to your website if they have experienced it themselves.

Simple text example:

Hey! I just launched my new home search website and set up a market report for you. I want to make sure I have the right areas and price range. Want me to update anything for you?

This message naturally opens the door for a conversation while providing something valuable.

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Reconnect With Leads From Your Old System

If you previously used another CRM or website, those leads should be reintroduced to your new platform.

Recommended steps:

  • Import your old leads from your previous system into the CRM in bulk

  • Create a Saved Search for these leads

    • After a search has been saved, call and text the lead to let them know that you set them up and they'll start getting emails from you

    • Ask what you can do to refine the search.

  • Use Follow Ups to create a follow up schedule to reach out to leads more often

Why this works:

Saved Searches send listing alerts automatically. This works because the communication is automated and keeps you connected even when you are not actively reaching out. By calling and texting to confirm their preferences, you show that the search was created specifically for them. Make time in your schedule to reach out based on their timeframe. If they are just browsing, do not spend more time on them than leads who have a more immediate timeline.

Example conversation starter:

I just launched my new home search website and set up a property search for you. I wanted to check that I have the right price range and areas for you.

Even if the lead is not ready to move yet, this creates a helpful touchpoint and reopens communication.

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Announce Your Website to Your Database with a Mass Email

Once your contacts are uploaded, send a mass email to your database announcing your new website.

Think of this as the ribbon-cutting moment for your online storefront.

Your email should:

  • Introduce your new website

  • Invite people to browse homes

  • Encourage them to check their home value

  • Let them know they can reach out with questions

Why this matters:

Many people enjoy browsing homes even when they are not planning to move. This curiosity can spark conversations and reveal opportunities you did not know existed.

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Monitor CRM Activity Daily

Your CRM shows when leads interact with your website. Checking activity daily helps you identify the best opportunities for follow-up.

Your Lead Dashboard can highlight leads who have:

  • Viewed multiple properties

  • Returned to the website

  • Opened listing alerts

  • Changed their search behavior

These signals often indicate curiosity or early interest in moving.

Follow up with a simple message:

I saw you were checking out a few homes online. I want to make sure your search is set up exactly how you want it so you can browse as much as you'd like.

This keeps the conversation helpful instead of pushy.

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Follow Up Based on Timeline

Once you understand a lead's timeline, you can follow up in a way that feels natural and helpful.

When they say...

  • “I’m looking in a few years” or “I’m just browsing”
    Follow up every 3–4 weeks. Make sure they’re set up on a Saved Search, a Market Report, or both so your automated emails keep you in front of them between follow ups

  • "Still Several Months Out"
    Follow up every 1-2 weeks. They're likely

  • "Actively searching now"
    Follow up as often as possible. This is could be a serious opportunity if you're consistently talking with them

Why this matters:

Consistent follow-up keeps you top of mind while allowing the lead to move at their own pace.

Real estate conversations often start long before someone is ready to buy or sell. The agents who stay in touch are the ones who earn the business when the timing is right.

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Attend Real Geeks Training

Building conversations and converting leads is a skill that improves with practice and coaching. Real Geeks offers regular live training sessions designed to help you get the most out of your website and CRM.

These sessions cover topics like:

  • Generating more leads

  • Converting website visitors into conversations

  • CRM follow-up strategies

  • Real-world prospecting tips from experienced agents

Attending these sessions regularly helps you continue improving your systems, scripts, and daily habits.

Visit realgeeks.com/events to see upcoming sessions and register for free coaching and growth training.

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Frequently Asked Questions

  • Do I need to contact every person in my database?
    Yes. Your database is one of the most valuable parts of your business. Even casual contacts may become future clients or referrals.

  • What if someone says they are not looking to move?
    That is completely normal. Continue sending market updates and check in occasionally so you remain their go-to real estate resource.

  • How often should I check my CRM activity?
    Daily activity checks are recommended so you can follow up quickly when leads show interest.

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