Ask an Expert with Jeff Quintin - October 9, 2024

Jeff Quintin Reveals His Proven Formula for Converting More Leads

 

Introduction

In this special edition of Real Geeks Ask Us Anything, Crystal and Michael sit down with high-producing agent and real estate coach Jeff Quintin to discuss lead generation, holiday objections, and proven strategies for converting more leads.

Jeff shares his expertise from over 30 years in the industry, breaking down how to stay consistent with lead generation, maximize Real Geeks tools, and confidently handle common objections. If you’ve ever struggled with unresponsive leads, unsure how to position your value against third-party platforms like Zillow, or needed better scripts to engage sellers, this session is packed with valuable insights.

 


Key Takeaways from the Session

Lead Generation Should Be a Daily Habit

Jeff emphasizes that lead generation is the fuel for a successful real estate business. Whether it’s the holidays or the busiest time of year, agents must stay consistent with outreach, lead nurturing, and prospecting.

Tip


Plan your schedule in advance, especially around holiday distractions, and increase your activities on the days you work.

Use an “air, land, and sea” approach—phone calls, text messaging, and social media engagement—to reach leads across multiple channels.

 


Using Real Geeks CRM to Identify Active Leads

Jeff and his team use Real Geeks’ CRM daily to mine opportunities. Some of their best strategies include:

  • Searching for leads who have been active in the last 60–800 days.
  • Identifying buyers who match a new listing’s criteria and reaching out immediately.
  • Setting up all contacts with an email and a saved search or market report to keep them engaged.
  • Sorting leads by recent activity, market report views, and home valuation interest to prioritize outreach.

All of these opportunities can be found leveraging the Real Geeks CRM Advanced Filters.

 


The Power of Scripts: Asking the Right Questions

Jeff shares a simple yet highly effective lead follow-up script to book more appointments:

Hey [Name], I have two quick questions.

Do you still want to [buy/sell] a home this year?

If so, can we set an appointment this week to go over the next steps?

By keeping it direct and assuming motivation, agents can increase their appointment rate dramatically.

 


Handling Common Holiday Objections

Many sellers delay listing their homes during the holidays, believing it’s a bad time to sell. Jeff provides powerful responses to overcome these objections:

“We’re waiting until after the holidays.”

“I completely understand! Many sellers think the same way, but here’s something to consider: Right now, inventory is low, meaning there’s less competition. Serious buyers are still in the market, and they have more time to search. Wouldn’t it be great to capture those motivated buyers before the market gets flooded in the new year?”

“Our home will show better in the spring.”

“That makes sense! However, buyers looking now are serious and ready to make decisions. If we could get you a great price before the competition rises in the spring, wouldn’t that be worth considering?”

 


Why Your Website is Better Than Zillow

Jeff coaches his team to move buyers off Zillow and onto their Real Geeks website by highlighting:

  • Real-time MLS updates vs. Zillow’s delayed data.
  • More accurate valuations (Zillow’s Zestimate can be 7–8% off).
  • A personalized search experience with direct communication from a real agent.

 


The Secret to Avoiding a “Cheesy” Sales Pitch

One of the biggest concerns agents have is sounding unnatural on the phone. Jeff’s top tip? Mimic, mirror, and match the prospect’s tone, energy, and speaking style within the first 10 seconds of a conversation.

Example:

If someone answers the phone with a relaxed “Hello?” Don’t respond with an overly enthusiastic “Hi! Is this John?” - Instead, match their energy with: “Hello? Is this John?”

This immediate rapport-building technique makes conversations feel natural, increases trust, and leads to better outcomes.

 


Next Steps & Resources

📌  Want to improve your objection-handling skills? Jeff offers a course on mastering objections—check out his site at jeffquintin.com.