Skip to content
English
Submit a Ticket
  • There are no suggestions because the search field is empty.

Ask the Expert Recap: Using AI Tools in Real Estate

How to Work Smarter (Not Harder) with AI-Powered Lead Systems


AI is changing the way agents attract leads, communicate with clients, and build their brand.

In this month’s Ask the Expert session, real estate coach and top producer Brendon Bartic joined the Real Geeks training team to show how AI tools can help agents save time, elevate their marketing, and generate consistent leads without the burnout of constant cold calls.

Brendon broke down his six-part Magnetic Blueprint for building digital attraction systems that work 24/7—turning agents from hunters into the hunted.

👉 Join us for our next live session or explore upcoming events: www.realgeeks.com/events

Table of Contents

Key Takeaways from the Session

AI is not here to replace agents—it’s here to replace inefficiency. The agents who adapt now will be the ones others chase later.

  • Shift from hunter to hunted. Build digital systems that attract clients instead of constantly chasing them.

  • Create valuable offers. Your listing package is your product—make it irresistible.

  • Leverage lead magnets. Offer helpful, branded guides that capture contact info and build trust.

  • Use tools like Gamma.ai. Create polished guides, presentations, and landing pages in minutes.

  • Nurture relationships over time. Use Real Geeks automations and AI messaging to stay consistent.

Back to top

Common AI Barriers (and How to Overcome Them)

Barrier What It Looks Like How to Overcome It
Overwhelm You’ve heard of 50 AI tools and don’t know where to start. Start small. Pick one tool (like Gamma.ai) and use it to simplify one process this week.
Perfectionism You spend hours trying to make everything “on brand.” Choose progress over polish. Ship fast, refine later.
Tech Fear You assume AI tools are too complicated. Most tools now work like chat. Follow the prompts—no coding required.
No Clear Offer You’re posting content but not capturing leads. Create a lead magnet that solves one clear problem for homeowners.
Inconsistency You try something once and stop. Commit to one lead magnet or campaign for at least 30 days before judging results.

💡 Pro Tip

AI is a multiplier—it amplifies what you already do well. Start with your strengths.

Back to top

How to Build Your Own AI Lead System

1. Create an Irresistible Listing Package

Your “product” isn’t you—it’s your service bundle.
Show how you help sellers achieve the three things they care about most:

  • Highest price

  • Fastest sale

  • Least hassle

2. Digitize Your Offer

Turn your listing services into something that can be seen, shared, and booked online 24/7.
Use a Real Geeks seller page or a simple AI-generated landing page.

3. Build a Lead Magnet

Offer value in exchange for contact info. This is done by adding content to a content page in real geeks and assign a custom capture form to the page.

Examples of valuable lead magnets to drive more traffic to your website:

  • 10 Steps to Maximize Your Home Sale Price

  • 7 Costly Mistakes Homeowners Make When Selling

  • Market Timing Secrets in [Your City]

4. Promote Your Lead Magnet

Use Brendon’s “Free → Organic → Paid” approach:

  • Free: Email it to your database.

  • Organic: Post on social media and in local groups.

  • Paid: Run a small ad campaign targeting homeowners.

5. Use AI Tools to Create Fast

Brendon’s favorite: Gamma.ai

  • Generate content, visuals, and layouts in minutes.

  • Export as PDF, web page, or presentation.

  • Customize with your contact info, calendar link, and Real Geeks site URL.

6. Nurture and Convert

Upload new leads into Real Geeks and apply a follow-up plan.
Focus on genuine value touches:

  • Market updates

  • Quick videos

  • Personalized check-ins

💡 Pro Tip

Most homeowners will see your content on their phone. Always test for mobile readability before publishing.

Back to top

Real Examples from Agents

Brendon B. built a simple PDF guide called “10 Steps to Maximize Your Home Sale Price” using Gamma.ai. He published it as a landing page and shared it in his weekly email—resulting in 17 new seller consultations.

Angela P. created a “7 Seller Mistakes to Avoid” checklist and added a Real Geeks capture form. Each download triggered a nurture plan with helpful follow-ups.

Michael R. repurposed AI-generated slides into short social media videos, posting one per week with the caption: “Want the full seller guide? Message me ‘Guide’ and I’ll send it over.”

💡 Pro Tip

You don’t need a dozen tools. One good AI workflow, done consistently, outperforms scattered experiments.

Back to top

FAQs

What exactly is a lead magnet?
A free resource that provides instant value in exchange for contact info—like a PDF guide or checklist.

Do I need to pay for ads to get results?
Not at first. Start with free channels like email and social posts. Add ads later for consistent reach.

Is Gamma.ai the only tool I need?
It’s a great start. Use it to create content, then use Real Geeks for lead capture, nurturing, and conversion.

How do I keep from sounding robotic when using AI?
Add your own tone and local details. AI gives you structure—your personality brings it to life.

How much time should I spend on this per week?
Start with one focused hour to create and post a lead magnet. Automation handles the rest.

Back to top

Need More Help?

If you have questions or want to learn more, we’re here for you:

📞 Call us: 844-311-4969 (Mon–Fri, 8 AM–8 PM CST)
📧 Email: support@realgeeks.com
🎓 Explore Real Geeks University (RGU): learn.realgeeks.com
💬 Join the Real Geeks Mastermind Community on Facebook to share AI strategies and lead generation tips.

Back to top