Custom Capture Forms

Create powerful lead-capturing Landing Pages

Overview

The Custom Capture Form feature transforms Content Pages and Area Pages on your Real Geeks website into dedicated landing pages for lead generation. This tool enables agents to promote resources, events, and listings while capturing lead information, creating targeted opportunities to engage potential clients and enhance conversion rates.

Using custom capture forms helps agents:

  • Increase lead conversion rates by offering targeted content.
  • Collect valuable lead details, like contact information and buyer/seller preferences.
  • Build credibility and trust with prospects by addressing their specific needs.

Scenarios for Utilizing Capture Forms

Here are some common scenarios where realtors can benefit from using custom capture forms:

  • Advertising an Open House Event - Use a capture form to encourage RSVPs for open house events.
  • Offering Free Resources - Share valuable resources to engage potential leads, such as:
    • Home-buying guide for first-time buyers
    • Market Report for a target neighborhood
    • Checklist for preparing a home for sale
  • Collecting Feedback from Clients - After a transaction or showing, use a custom form to easily collect testimonials and feedback, demonstrating to clients that you value their opinions.

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Create a Custom Capture Form

Create custom capture forms for various scenarios, such as promoting listings, advertising open houses, or providing free resources. Personalizing these forms helps target specific audiences, enhance engagement, and improve conversion rates.

How to Create a New Capture 

  1. Go to your website backend by adding /admin to the end of your website domain (www.website.com/admin)
  2. Click Custom Sign Up Forms
  3. Click Add Content Page Capture Form Configuration

Configure Your Capture Form

This section outlines each field on the form and provides clear instructions on how to complete them for optimal performance:

Name Enter a descriptive name to identify and associate the form with a specific page. This makes it easier to manage and locate within your system.
   
Source Select a source to assign to leads when they complete the form. This links directly to your CRM’s list of sources, helping you track where your leads are coming from.
   
Source Override Define a unique source to assign leads in the Lead Manager, overriding the default CRM sources. Use this for custom campaigns or specific tracking needs.
   
Logo Upload a custom logo to personalize the form. Your logo will appear at the top of the capture form to reinforce your branding.
   
Title Add a custom title that appears above the form. Use this space for a strong Call to Action (CTA) that captures attention and encourages engagement.
   
Text Provide additional context for the form by adding custom text. This can explain the purpose of the form or offer value to the lead.
   
Enable Facebook Login Toggle this option to allow leads to sign in using their Facebook credentials instead of manually entering their contact details. This option is enabled by default.
   
Capture Form Fields Choose which fields will appear on the form. Customize these based on the information you need to collect from leads.
   
Button Text Add custom text to the form’s submission button. Use engaging, action-oriented language to create an effective CTA and encourage lead conversion.
   
Footer Include custom text that appears below the form. This is a great space for disclaimers, additional context, or closing messages.
   
Background Image Choose an image from the gallery to use as the form’s background. Select an image that complements your branding and enhances visual appeal.
   
Upload Custom Image Optionally upload your own image to replace the gallery background. For best results, use an image sized at 1800x1300 pixels and under 700KB.

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How to Apply a Capture Form to a Content or Area Page

Once you’ve created your custom capture form, the next step is applying it to a content or area page on your Real Geeks website. This process allows you to seamlessly integrate the form with your chosen page, turning it into a high-converting landing page. Follow these steps to connect your capture form and start generating leads: 

  1. Go to your website backend by adding /admin to the end of your website domain (www.website.com/admin)
  2. Go to the Content Pages or Area Pages section to locate your custom page
  3. Open the Capture Form Options menu by clicking Show

  4. Select your custom form in the Capture Form menu
  5. Select the Require Capture checkbox
  6. (Optional) Click Lead Capture Search to save a custom saved search to the lead's profile after a contact signs up through the form
    1. This helps you deliver relevant property updates directly to the lead, enhancing their experience and engagement.

  7. (Optional) Click Send Autoresponder to enable/disable the automated welcome email that is sent to all new leads from your website  
    1. Disable this if you'd prefer to create a custom workflow to communicate with this lead initially
  8. Click Save