Create powerful lead-capturing Landing Pages
Overview
The Custom Capture Form feature transforms Content Pages and Area Pages on your Real Geeks website into dedicated landing pages for lead generation. This tool enables agents to promote resources, events, and listings while capturing lead information, creating targeted opportunities to engage potential clients and enhance conversion rates.
Using custom capture forms helps agents:
- Increase lead conversion rates by offering targeted content.
- Collect valuable lead details, like contact information and buyer/seller preferences.
- Build credibility and trust with prospects by addressing their specific needs.
Scenarios for Utilizing Capture Forms
Here are some common scenarios where realtors can benefit from using custom capture forms:
- Advertising an Open House Event - Use a capture form to encourage RSVPs for open house events.
- Offering Free Resources - Share valuable resources to engage potential leads, such as:
- Home-buying guide for first-time buyers
- Market Report for a target neighborhood
- Checklist for preparing a home for sale
- Collecting Feedback from Clients - After a transaction or showing, use a custom form to easily collect testimonials and feedback, demonstrating to clients that you value their opinions.
Create a Custom Capture Form
Create custom capture forms for various scenarios, such as promoting listings, advertising open houses, or providing free resources. Personalizing these forms helps target specific audiences, enhance engagement, and improve conversion rates.
How to Create a New Capture
- Go to your website backend by adding /admin to the end of your website domain (www.website.com/admin)
- Click Custom Sign Up Forms
- Click Add Content Page Capture Form Configuration
Configure Your Capture Form
This section outlines each field on the form and provides clear instructions on how to complete them for optimal performance:
How to Apply a Capture Form to a Content or Area Page
Once you’ve created your custom capture form, the next step is applying it to a content or area page on your Real Geeks website. This process allows you to seamlessly integrate the form with your chosen page, turning it into a high-converting landing page. Follow these steps to connect your capture form and start generating leads:
- Go to your website backend by adding /admin to the end of your website domain (www.website.com/admin)
- Go to the Content Pages or Area Pages section to locate your custom page
- Open the Capture Form Options menu by clicking Show
- Select your custom form in the Capture Form menu
- Select the Require Capture checkbox
- (Optional) Click Lead Capture Search to save a custom saved search to the lead's profile after a contact signs up through the form
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This helps you deliver relevant property updates directly to the lead, enhancing their experience and engagement.
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- (Optional) Click Send Autoresponder to enable/disable the automated welcome email that is sent to all new leads from your website
- Disable this if you'd prefer to create a custom workflow to communicate with this lead initially
- Click Save