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Create a Custom Content Page on Your Website

Content Pages display resources and information to educate, entertain, and engage website visitors.

Content Pages in Real Geeks are flexible, general-use pages that allow you to publish helpful information on your website. Unlike area-specific pages, Content Pages can be used for blogs, guides, relocation resources, buyer and seller education, landing pages, or any custom content you want to share. When built strategically, they help improve SEO, establish your authority, and generate long-term traffic.

Need to Know

  • Content Pages are flexible pages used to share general information, not tied to a specific location

  • They help improve SEO by targeting keywords related to buying, selling, or your local market

  • Strong Content Pages educate first and sell second

  • These pages build long-term value by attracting visitors at every stage of the buying or selling journey

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How to Create a Content Page

Follow these steps to create and customize a Content Page in your website backend.

Step 1: Open the Website Editor

  1. Add /admin to the end of your website domain (example: www.yourdomain.com/admin)

  2. Click Content Pages

    content-pages-editor

  3. Select Add Content Page

Step 2: Complete Page Details

These fields define how your page appears to visitors and search engines.

  • URL Parent – Organizes related pages into clean URL structures

  • Page Title – The headline shown on the page and in search results

  • Meta Description – A short summary displayed in Google search results

  • Meta Keywords – Keywords related to your topic, separated by commas

  • Anchor Text – Internal label used to identify the page in your dashboard

  • Slug – The end of the URL. Keep it short, clear, and keyword-focused

Step 3: Choose a Page Template

Directly below the Page Details section, you will see a Template dropdown menu. The template you choose determines the layout and purpose of your Content Page.

content-page-template-select
Available templates include:

  • Page with Search: Best for SEO-focused content where you want visitors to read helpful information and immediately start searching for properties

  • Page without Search: Ideal for pure educational pages, guides, landing pages, or blog-style content where you want full attention on the written material

  • Foreclosure Page: Use when targeting foreclosure-specific traffic and keywords, allowing visitors to search foreclosure listings directly from the page

  • Featured Property Page: Great for showcasing a curated list of listings such as luxury homes, waterfront properties, or office picks. "Number of Properties" controls how many listings appear per page

  • Rental Page: Use when targeting renters or investor traffic looking specifically for rental properties

  • Sold Page: Helpful for showcasing sold properties to build credibility, demonstrate market activity, and attract sellers

  • Blank Page: Best for advanced layouts, custom landing pages, embedded tools, or unique designs without sidebars or preset structure

  • About Page: Designed for company information. Use this for your brokerage story, mission, and team overview. Agent photos set in Agent Detail Pages automatically display at the bottom

  • Agent Detail Page: Use for individual agent profile pages that highlight bio, experience, and contact information

  • Coming Soon Index Page: Ideal for promoting all Coming Soon listings in one centralized location to create anticipation and early interest

Choose the template that best matches the goal of your page. You can always return later and adjust the template if your strategy changes.

Step 4: Add Page Content

This is where you provide value to visitors. Use the content editor to add text, images, videos, links, or widgets.

full-content-page

Best practice is to educate rather than aggressively sell. Helpful content builds trust and keeps visitors on your website longer.

Consider including:

  • Step-by-step buyer or seller guides

  • Relocation resources

  • Market updates

  • Frequently asked questions

  • Embedded videos

  • Downloadable resources

  • Property search widgets

  • Clear calls to action such as scheduling a consultation or requesting a home valuation

Step 5: Configure Page Settings (Optional)

Page Settings allow you to personalize design and lead capture behavior.

  • Override landscape image or video

  • Add sidebar or banner elements

  • Build a capture form to get leads before they view your page

    Screenshot 2025-10-23 at 10.01.53 AM

  • Build a list of properties to show on the page

    rg-property-display-search-options

These options are optional and can be updated at any time.

Step 6: Click Save

After completing your details and content, click Save to publish your Content Page.

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Why Content Pages Are Important

Content Pages help position you as a knowledgeable, trusted expert in your market.

They allow you to:

  • Target high-value search terms like "First Time Home Buyer Guide" or "How to Sell Your Home in [City]"

  • Capture leads earlier in their research phase

  • Share valuable resources directly with prospects

  • Support long-term SEO growth

  • Increase time spent on your website

Unlike listing pages that change daily, Content Pages work for you long-term. A strong guide written today can continue generating traffic and leads for years.

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How to Make Your Content Page Stand Out

Strong Content Pages are helpful, easy to scan, and visually engaging.

Focus on including:

  • Clear headings that break up content

  • Short paragraphs for readability

  • Bullet lists where appropriate

  • High-quality images or videos

  • Internal links to related pages on your website

  • Clear calls to action throughout the page

Think about what your ideal client is searching for. If you consistently answer those questions, your Content Pages become powerful lead-generation assets.

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Frequently Asked Questions

  • What is the difference between a Content Page and an Area Page?
    Content Pages are flexible pages for general topics like guides and resources. Area Pages focus specifically on neighborhoods or cities.

  • Can I edit a Content Page after publishing it?
    Yes. You can return to the Content Pages section in your admin panel at any time to update text, images, or settings.

  • Do Content Pages help with SEO?
    Yes. When optimized with strong keywords and helpful information, they improve search visibility and attract organic traffic.

  • Can I add a property search widget to a Content Page?
    Yes. You can embed search widgets or other tools inside the content editor to make the page interactive.

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