Area Pages - Showcase Local Markets and Listings 

Area Pages are dedicated website pages that showcase specific neighborhoods, cities, or communities. They attract local search traffic, demonstrate your local expertise, and convert interested visitors into leads.

Table of Contents

• About Area Pages

• Create an Area Page

• Set Up Your Page

• Add Your Page Content

• Customize Your Area Page

• Best Practices for Area Pages

• Frequently Asked Questions

• Need Help?

• Related Articles

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About Area Pages

Area Pages give visitors more than a list of homes. They combine local information with relevant property listings to help buyers understand what it may be like to live in a specific area.

You can create Area Pages for:

• Cities

• Neighborhoods

• Communities

• School districts

• Subdivisions

• Other recognizable local markets

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Create an Area Page

1. Add /admin to the end of your website address to open Site Administration. For example: www.yourdomain.com/admin.

2. Select Area Pages.
   
   

3. Click Add Area Page.

4. Enter the appropriate page details, content and customizable settings 

5. Click Save or Save and Continue Editing to apply your changes and create the page. 

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Set Up Your Page

Start by adding the basic details that define your Content Page and help organize it on your website. These details control how the page appears to visitors, how it’s labeled in your website editor, and how search engines understand what the page is about.

• Parent – Organizes this page under another page and makes it part of that page's URL structure.This setting is optional and not recommended for most users, so leave it blank unless you specifically want to group related pages together.

• Area Name – Enter the neighborhood, city, community, or other location this page is targeting. Use the name people in your market would recognize and search for.

• Title – Enter a clear title that tells visitors and search engines what the page is about. Include the relevant location or topic when it makes sense.

• Meta Description – Write a short summary of what visitors will find on the page. This helps search engines understand your content and may appear with your page in search results.

• Meta Keywords – Add keywords related to the page's topic or location, separated by commas. Focus on terms potential clients might use when searching for this information.

• Anchor Text/Page Name – Add a simple internal name that helps you identify and find the page in Real Geeks. Visitors generally won't see this.

• Slug – Customize the final part of the page's URL. Keep it short, descriptive, and easy to understand, such as /richardson-tx/.

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Add Your Page Content

Use the Page Content editor to teach visitors about the area and help them understand the local market.

The best Area Pages educate instead of focusing only on selling. Useful information builds trust and gives buyers a reason to return when they are ready to work with an agent.

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Customize Your Area Page

Page Settings let you adjust how the Area Page looks and how visitors interact with it. These options are optional, and you can return to update them later.

Override Landscape Image or Video

Personalize the image or video that appears at the top of the page. Choose something that matches the page's topic or local area to make the page more relevant and engaging to visitors.

Why use it: A strong local image or video can grab a visitor's attention and immediately show them that they've found information specific to what they're looking for.

• Learn more about header images

Sidebar/Footer/Banner Options

Use these options to add helpful information and resources in different areas of your website.

• Sidebar: Give visitors quick access to related pages, resources, or other information they may want to explore.
• Footer: Add important information that visitors can access from the bottom of your website.
• Banner: Highlight an important announcement, resource, or call to action you want visitors to notice.

Why use them: Don't let a useful page become a dead end. These areas can point visitors toward more of your content, encourage them to explore your website, and give them more opportunities to connect with you.

Learn More:

• Learn more about Sidebars

• Learn more about Footers

• Learn more about Banners

Capture Form Display Options

Turn this page into a landing page that requires visitors to register before they can access the page content.

Choose how and when the capture form appears, then customize the registration experience to encourage visitors to provide their contact information.

Why use it: Requiring registration can help you convert page visitors into leads by collecting their contact information before they view the page. Use this option when the content offers enough value that visitors are likely to register for access.

Learn More:

• Learn more about Capture Form Display Options

Property Display Options

Customize how property listings are displayed on your Content Page.

Why use it: Make listings easier for visitors to browse and focus their attention on the property information that's most useful to them.

Learn More:

• Learn more about displaying properties on pages

Search Form Display Options

Customize the property search and headline visitors see on the page. A search gives visitors an easy next step when they're ready to start exploring homes.

Why use it: Make it easy for visitors to go from learning about an area or topic to actually searching for homes. The more useful your website is, the more opportunities you have to keep visitors engaged and turn that traffic into leads.

Learn More:

• Learn more about Search Form Display Options

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Best Practices for Area Pages

1. Focus on One Clear Location
   Build each Area Page around one city, neighborhood, community, or other recognizable area. Use the location naturally in the title, introduction, headings, and content.

2. Educate Before You Sell
   Answer the questions a buyer might have before moving to the area. Explain the lifestyle, housing options, local amenities, and other details that can help them make a decision.

3. Add Relevant Property Listings
   Build a property search that matches the page topic. The search can be broad for a city page or more specific for a neighborhood, price range, or type of home. Avoid adding listings that do not match the location or subject of the page.

4. Use Local Images or Video
   Add high-quality visuals that represent the actual area. Consider using recognizable streets, parks, buildings, landmarks, or community features.

5. Give Visitors a Next Step
   End the page with a clear action visitors can take, such as:

   • Search available homes

   • Sign up for listing alerts

   • Download a relocation guide

   • Request a home valuation

   • Contact you with questions about the area

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Frequently Asked Questions

• Can I update an Area Page after creating it?
  Yes. You can return to the Area Page to update its content, property search, or optional Page Settings.
• Do I have to use all the available Page Settings?
  No. Page Settings are optional. You can skip them when creating the page and return to customize them later.
• Do the property listings update automatically?
  Yes. Listings added through Property Display Search Options update with matching information from your MLS.

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Need Help?

 

• Call us at 844-311-4969 (Mon–Fri, 8 AM–8 PM CST)
• Email support@realgeeks.com
• View our Live Events page for free coaching and training.
• Join the Real Geeks Mastermind Group on Facebook for peer tips and best practices

 

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Related Articles

• Creating Content Pages

• Using Capture Forms to Convert Website Traffic

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