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Showcase Local Markets and Listings with Area Pages

Create area pages that educate your local market and build long-term trust

Area Pages help you showcase specific neighborhoods, cities, or communities on your website. They are designed to attract local search traffic, highlight your expertise, and turn interested visitors into leads.

Need to Know

  • Area Pages are designed to educate visitors about a specific location, not just show listings

  • These pages support SEO and help search engines understand the areas you serve. Clear, accurate information goes a long way.

  • Area Pages work long-term and continue providing value even when leads are not ready to move yet

  • Share Area Pages directly with leads who are interested in a specific city, neighborhood, or market to keep them engaged and informed

  • You can create Area Pages for broad markets like a city or county, but more value often comes from niche pages such as specific neighborhoods or condo buildings in [Area]

Table of Contents

How to Create an Area Page

Follow these steps to create and customize an Area Page. Each step is designed to be easy to follow, even if you are not technical.

  1. Open your website editor by adding /admin to the end of your website address (e.g, www.yourdomain.com/admin)

  2. Click Area Pages

  3. Select Add Area Page

Step 1: Page Details

These fields help set up your Area Page and control how it looks when someone finds it online. Think of this section as naming and labeling the page so people and search engines know what it is about.

  1. URL Parent – Groups related pages together and creates a clean, organized URL structure

  2. Area Name – The neighborhood or location you are targeting

  3. Page Title – The headline shown on the page and in search results

    title-example

  4. Meta Description – A short summary shown in search engines

  5. Meta Keywords – Keywords related to the area, separated by commas

  6. Anchor Text – An internal label to help you find the page in your dashboard

  7. Slug – The final part of the page URL. Keep it short, simple, and location-focused

Step 2: Page Content

This section is where you educate visitors about the area and help them understand the local market.

Best practice for Area Pages is to educate rather than sell. Helpful, informative pages stand out more than a page that sounds too "salesy" and helps build trust, stay top of mind, and bring leads back when they are ready to work with an agent.

Consider including:

  • An area description that explains what it is like to live there

  • Market insights such as pricing trends, inventory, or demand

  • Local highlights like schools, shopping, dining, and amenities

  • Custom property search results that automatically update with listings

  • Downloadable resources such as buyer, seller, or relocation guides

  • Clear calls to action like signing up for listing alerts or requesting a home valuation

Step 3: Page Settings

Page Settings give you the ability to personalize your Area Page so it feels unique from the rest of your website. This is where you can add custom images, highlight information specific to the area, and tailor the page experience for visitors who are interested in this market.

These settings help your Area Page feel more relevant and useful by showcasing visuals and details that match the location. These options are optional. You can always skip this and return later. 

  1. Override landscape image or video – Feature a custom image or video for the area

  2. Property display search options – Show listings that match the area automatically

  3. Sidebar, footer, or banner options – Add page-specific design elements

  4. Capture form options – Require registration before viewing content

  5. Search form display options – Customize header text and layout

Step 4: Click Save

Once you’ve added your page details, content, and optional settings, click Save to create your Area Page.

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Why Area Pages Are Important

Area Pages help you attract buyers and sellers who are actively searching for homes in a specific location.

Area Pages allow you to:

  • Demonstrate local expertise by sharing insights about neighborhoods, lifestyle, and amenities

  • Improve SEO with location-specific content that helps your site rank for searches like Homes for Sale in [Area Name]

  • Enhance the visitor experience by providing context beyond listings, such as schools and market trends

  • Increase lead conversion by using search tools and capture forms that encourage visitors to take action

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How to Make Your Area Page Stand Out

Strong Area Pages are helpful, visual, and easy to explore.

Focus on including:

  • A clear, detailed area description

  • High-quality photos or videos

  • Custom property search results

  • Local insights like schools and amenities

  • Clear buttons that guide visitors to take the next step

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