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Ask the Expert Recap: Using Video in Real Estate

Learn how authentic, confident video content helps you build trust, connect faster, and close more business.


Videos matter because they create deeper, faster connections between you and your clients. In our latest Ask the Expert session, certified leadership coach Kim Spikes joined the Real Geeks training team to share why agents hesitate to hit record and how to overcome it.

Whether you’re nervous on camera or unsure what to post, this recap breaks down the mindset shifts, data points, and simple habits that help you use video with confidence.

👉 Join us for our next live session or explore upcoming events: www.realgeeks.com/events

Table of Contents

This article includes the following sections:

Key Takeaways from the Session

  • Video builds trust. Real estate is a handshake business, and people want to see the face behind the name.

  • Connection > Perfection. Your video doesn’t need studio lighting, it needs authenticity.

  • Data doesn’t lie. 58% of buyers expect listing videos, 73% of sellers prefer agents who use them, yet only 9% of agents actually do.

  • Fear is the real barrier. Lack of time or tools isn’t the issue, it’s fear of judgment or lack of confidence.

  • Small actions compound. The more videos you create, the easier and more natural it becomes.

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Common Mindset Barriers (and How to Beat Them)

Everyone has inner saboteurs—mental habits that try to protect us from failure but often end up holding us back. These patterns can show up as self-doubt, over-thinking, or perfectionism, and they’re usually what stop agents from recording that first video or clicking “post.”

Understanding your own saboteurs helps you spot them in action and take back control. You can discover your top saboteurs for free here:
👉 Take the Positive Intelligence Saboteur Quiz

Below are the most common saboteurs that show up when agents start using video, along with clear, actionable ways to beat them.

Saboteur How It Shows Up How to Beat It
Controller All-or-nothing perfection, 17 takes for a 30-second clip. Set a 3-take limit. After take 3, choose the best and post. Repeat: “This is a conversation, not a performance.”
Pleaser Avoids anything that could annoy people, fears rejection. Reframe to service: “Who could this help today?” Record one helpful 30-second tip for a first-time buyer and send it to one lead.
Hyperachiever Identity tied to polished results, waits for perfect gear, outfit, or script. Choose “good and done” over perfect. Publish a quick market check-in recorded on your phone.
Avoider Endless reasons to delay, “someday” projects. Eat the frog: record and send two short videos before 10 a.m. Then you’re done for the day.
Restless Chases new platforms and gadgets, starts many things, finishes few. Make videos first, experiments later. Add a daily reminder: “Record 1 clip, send to 3 leads.”
Stickler Rule-bound focus on “the right way,” perfection creates paralysis. Repeat: “Connection, not perfection.” Allow one minor flaw per video and post it anyway.
Victim “It’s harder for me than others,” waits for ideal conditions. Turn limits into material. Share a 30-second “learning with me” clip from a normal home, authentic beats glossy.
Hypervigilant Scans for threats, over-monitors comments, triple-checks everything. Post, then walk away. Don’t check metrics for 2 hours. End your day by logging one positive result.
Hyperrational Over-analyzes ROI and logic, discounts emotion and story. Add one story to every stat. “Rates moved X, here’s how the Garcias adjusted and won an offer.”

💡 Pro Tip

Everyone also has a “Judge” saboteur, the inner critic that triggers the rest. When you catch that voice saying “This isn’t good enough,” pause, take a breath, and post it anyway. Progress builds confidence faster than perfection ever will.

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How to Start Using Video in Your Real Geeks System

  1. Send 1-to-1 Video Messages
    Use the Video Messaging feature in your Real Geeks CRM to send quick, personalized updates to leads.
    Example: “Hey Jamie, I noticed you saved a home in South Omaha—here’s what’s happening in that neighborhood today.”

  2. Add Pre-Recorded Videos to Emails or Workflows
    Upload your clip to a page on your website, then link to it through an image or GIF thumbnail in your welcome workflow.

  3. Share Listing Videos and Market Updates
    Post walkthroughs, community spotlights, and agent-introduction videos to social media. Use the same link in your Real Geeks ads or follow-ups to drive traffic back to your site.

  4. Use the CRM and MoveTo Apps
    Record a short property tour from your phone and send it straight from the CRM App. Leads receive it instantly via text or email.

💡 Pro Tip

The most effective videos are short (under 60 seconds) and filmed authentically, no heavy editing required.

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FAQs

Do I need professional gear?
No. Your phone, natural light, and a steady hand are enough.

How long should videos be?
Keep them under 60 seconds for best engagement.

Can I upload videos to my Real Geeks website?
Yes. Add them to content pages or link them through the Video Messaging tool.

How often should I post?
Aim for 1–2 videos per week to stay consistent and build comfort on camera.

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Need More Help?

If you run into any issues or have questions, we’re here for you:

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