Google Analytics (GA4): Track Lead Registration and Website Activity

Google Analytics 4 (GA4) helps you understand how visitors use your website so you can make informed decisions about your marketing, lead generation, and overall site performance. This guide explains how to create a GA4 property, add tracking to your Real Geeks website, and adjust key settings that support accurate reporting.

Table of Contents

• What You Need Before You Begin
• Beginner Setup Walkthrough
• Create Your GA4 Property
• Find Your Measurement ID
• Add GA4 to Your Real Geeks Website
• Verify Your Tracking
• Recommended Settings
• Optional Features and Tools
• Best Practices
• Troubleshooting
• Frequently Asked Questions
• Need Help?

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What You Need Before You Begin

Before setting up GA4, make sure you have access to your Google account and your Real Geeks website settings. GA4 replaces older Universal Analytics tracking, so all new data will flow only into GA4. You will also need to sign in at analytics.google.com to manage your properties. Having this access ensures you can complete the tracking setup without interruption.

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Beginner Setup Walkthrough (Recommended for New Users)

If you’ve never used Google Analytics before, Google will guide you through a simple setup the first time you sign in. This walk-through helps you create your account, create your GA4 property, and review the basic settings you’ll need.

To make things even easier, we created an interactive demo that shows you exactly what the setup screens look like and what to click next. It walks through every step in order and is a great place to start if you’re brand new to analytics.

After completing the walkthrough, continue to the next section to get your Measurement ID and connect it to your Real Geeks website.

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Create Your GA4 Property

A GA4 property is the container where Google stores all of your website’s tracking data. Creating this property establishes the foundation for tracking website behavior.

1. Visit analytics.google.com
2. Click the Admin tab (gear icon in the lower-left corner).
   
   
3. Click Create
   
   
4. Select Property
5. Enter your property name (ideally your website name) and select your reporting timezone, then select Next
6. Enter your property name (ideally your website name), choose your reporting timezone, and click Next
7. Select Generate Leads as your business Objective, then click Create
   
   
8. Select Web
9. Enter Your website URL (www.website.com) and enter your business name under Stream Name
   
   
10. Click Create & Continue

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Find Your Measurement ID

Your GA4 Measurement ID is the unique identifier that tells Google which property your website belongs to. It begins with “G-”, such as G-ABCD1234. This value connects your website’s activity to your Analytics account.

To find your Measurement ID:

1. Visit analytics.google.com
2. Click Admin (gear icon in the lower-left corner)
3. Under Property Settings, click Data collection and modifications > Data streams
4. Click your website's web stream
   
   
5. Copy the Measurement ID shown in the stream details. It starts with G-.
   
   

Note: Admin > Property details shows a Property ID, which is a number with no G- in front. That is not your Measurement ID and won't work in your Real Geeks settings.

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Add GA4 to Your Real Geeks Website

Adding your Measurement ID to your Real Geeks website allows GA4 to start collecting visitor data.

1. Go to your website URL and add “/admin” to the end (example: www.example.com/admin).
2. Click Site Settings.
3. Paste your Measurement ID into the GA4 field.
   
   
4. Click Save.

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Verify Your Tracking

After adding your Measurement ID, you should confirm that your GA4 property is receiving data. GA4 offers real-time reporting, which allows you to see active visitors immediately.

Ways to verify tracking:

• Real-Time Report: Visit your website in a new browser tab and look for activity under Reports → Real-Time.
• DebugView: Use Google’s Tag Assistant extension to send debugging data to GA4.
• Time Delay: Some metrics may take up to 24–48 hours to appear in standard reports.

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Recommended Settings

Adjusting the following settings helps GA4 track more meaningful information on your Real Geeks website.

Google Signals

Google Signals improves reporting by allowing you to understand how users move between different devices. Enabling this feature can also support remarketing in Google Ads.

Steps:

1. Go to Admin → Setup Assistant.
2. Click the Action arrow next to Google Signals.
   
   
3. Click Manage Google Signals
4. Click Turn On
   
   

Enhanced Measurement

Enhanced Measurement automatically tracks common website actions like scrolls, outbound clicks, and site searches. Leave this enabled unless you have very specific custom tracking needs.

Real Geeks Automatic Events

Your Real Geeks website sends events to GA4 automatically. You don't need to add any code or set anything up beyond your Measurement ID. These events show up under Reports > Engagement > Events in your GA4 property.

Lead registration and contact events

• Sign Up Form Displays
• Sign Up Form Submitted
• Contact Form Submitted
• Valuation Form Displayed
• Valuation Form Submitted

Listing engagement events

These events show which homes visitors care about most. They work on every website design, on property detail pages, search results and map search. Keep in mind:

• An event is sent only after the action succeeds, for example once a favorite is saved. A failed save or request isn't counted.
• Favorites saved from listing pages, search results and map search are tracked. On Anna designs, favorites saved from the visitor's own Favorite Properties page aren't.
• Share events are only sent when a listing is on the page. Sharing your home page or another page isn't counted.

Event name	Sent when a visitor...	Details included
property_favorited	saves a home to their favorites	property_id, address
share_modal_open	opens the share menu on a listing	property_id
share_listing	shares a listing	property_id, share_method
request_tour_submitted	requests a showing	property_id, tour_type
search_saved	saves a search	search_id, search_view

The "Details included" column shows which parameters each event carries. What they mean:

• property_id: the listing's ID, the same one in the listing's page address (/property/<id>/).
• address: the listing's street address, when the page shows it.
• share_method: email, facebook, twitter (X), pinterest, linkedin or link (copied link).
• tour_type: in_person or virtual.
• search_id: the ID of the search the visitor saved.
• search_view: the view the visitor was using when they saved: List, Grid or Map.

Map search listing views

Opening a listing in the map search panel now sends a GA4 page_view for that listing's own page, with the address as the page title. Map search views therefore show up alongside regular property page views in your Pages and screens report. Expect property page views to go up once this starts: those visits happened before, they just weren't counted.

"Do You Own A Home?" events

After a visitor registers, your website may ask whether they own a home. Each answer is sent as its own event. The names match the ones CINC websites use, so you can compare the two directly.

• post_reg_modal_viewed: the question was shown.
• i_own_a_home: the visitor answered that they own a home.
• i_rent_or_other: the visitor answered that they rent, or picked Other.
• home_claimed_buy_registration: the visitor entered their home's address and it was saved. Includes zip.
• post_reg_dismissed: the visitor closed the question without finishing. step says where they stopped: ownHome (the first question) or address (the address step).

See listing details in your reports

GA4 counts these events as soon as they arrive. To break them down by listing, share method or tour type, register the details as custom dimensions:

1. In GA4, click Admin.
2. Under Data display, click Custom definitions.
3. Click Create custom dimension. If you don't see this button, ask the property's administrator for the Editor role.
4. Enter a Dimension name (for example, "Property ID"), set Scope to Event, and enter the Event parameter exactly as written in the table above (for example, property_id).
5. Click Save, then repeat for address, share_method, tour_type, search_view and search_id. Each dimension fills in only for the events that carry that parameter (see the table above).

Custom dimensions only apply to data collected after you create them, and can take 24–48 hours to show up in reports. To see your most-favorited homes, open Reports > Engagement > Events, click property_favorited, and add your Address or Property ID dimension.

Tip: request_tour_submitted and search_saved are strong signs of buyer intent. Consider marking them as key events (see Mark Events as Key Events below) so they show up in your key event reports and can be imported into Google Ads.

For more advanced users who want more control over the events that Google Analytics tracks for them, you can create custom sign up events.

How to Setup Custom Lead Registration Events:

1. Go to your Analytics home page and click Admin
2. Under Property Settings, click Data collection and modifications > Data streams
   
   
   
3. Click on your website
4. Select Create Custom Events
5. Click Create
6. Enter your Event name
7. Under Create without code, add your domain /gwords/code/ (e.g. www.yourdomain.com/gwords/code)
   
   
8. Click Create

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Optional Features and Tools

These tools extend what you can do with GA4 beyond basic website tracking.

Mark Events as Key Events (Conversions)

Key events, which GA4 used to call conversions, help you track the actions that matter most to your business.

1. In GA4, click Admin.
2. Under Data display, click Events.
3. Open the Recent events tab.
4. Click the star next to each event you want to count as a key event. Starred events move to the Key events tab.
   
   

An event only appears in this list after your website has sent it at least once, so the listing events above show up after visitors first favorite, share or request a tour. Marking an event requires the Editor role or higher on the GA4 property.

Define Audiences

Audiences allow you to group visitors by behavior or characteristics so you can target them with future ads.

1. Go to Admin.

2. Open the Audiences section.

3. Click New Audience and follow Google’s setup steps.

Manage Users

User management lets you grant access to your GA4 property.

1. Go to Admin → Property Access Management.
2. Click the plus (+) icon.
3. Enter the user’s Gmail address and assign permissions.

Link to Google Ads

Linking Google Ads allows you to share your GA4 audiences and conversions with your ad account.

• Go to Admin.
• Under Product Links, choose Google Ads Links.
• Select your Ads account and complete the prompts.

Bid on GA4 Conversions

Once conversions are set up, you can use them in Google Ads to optimize your campaigns.

Target Ads to GA4 Audiences

Make sure Google Signals is active and personalized advertising is turned on so GA4 audiences can be used in your ad campaigns.

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Best Practices

• Use only one GA4 Measurement ID per website to avoid duplicate data.
• Mark important actions as key events to highlight meaningful activity.
• Allow at least 24–48 hours before evaluating trends in reports.
• Keep a single account owner to reduce confusion and maintain access.
• Use your Real Geeks events to measure user behavior consistently.

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Troubleshooting

If something isn’t working, try the checks below.

No data is appearing in GA4

• Confirm your Measurement ID starts with “G-”.

• Check that it’s saved correctly in Site Settings.

• Ensure Enable GA4 is set to True.

• Visit your website in a new browser tab to trigger activity.

Data appears delayed

• Standard reporting can take 24–48 hours to update.

Real-time report is blank

• Disable ad blockers or privacy extensions.

• Try testing from another device.

Conversions not showing

• Make sure the events are starred as key events (Admin > Data display > Events).

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Frequently Asked Questions

What is GA4?

GA4 is Google’s current analytics platform that tracks how visitors use your website. It replaced Universal Analytics in 2023.

Do I need to migrate from Universal Analytics?

No. Universal Analytics no longer collects new data. You only need to set up GA4.

Why is my data delayed?

Some reports take up to 48 hours to populate.

Does Real Geeks need my tracking code?

No. You can add your Measurement ID directly in Site Settings.

What events does Real Geeks send automatically?

Your site tracks key lead actions such as sign ups, contact form submissions and valuation tool activity, plus listing engagement: favorites, shares, tour requests, saved searches and map search listing views. See Real Geeks Automatic Events for the full list.

Can GA4 work with Google Ads?

Yes. Linking GA4 to Google Ads allows you to use audiences and conversions in your ad campaigns.

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Need Help?

• Call us at 844-311-4969 (Mon–Fri, 8 AM–8 PM CST)
• Email support@realgeeks.com
• Visit learn.realgeeks.com for free video courses
• Join the Real Geeks Mastermind on Facebook for peer insights

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