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Real Geeks Automated Texting - SMS Compliance

Why Compliance Matters

Text message marketing is a powerful tool for real estate agents, but there are important rules to follow. Marketing laws and carrier requirements are designed to protect consumers, and your business is responsible for making sure you comply with all state and local regulations.

If you aren’t sure which rules apply to you or how they affect your texting campaigns, reach out to your legal team, broker, or compliance officer for guidance.

How Real Geeks Helps with Text Message Setup

We’re here to make launching your text message marketing easy and stress-free. We handle all the behind-the-scenes setup required to get your texting system up and running, fast. Our process helps you stay on the right track with carrier compliance, so you can focus on connecting with your leads right away.

What We Do

  • National Carrier Registration: We take care of registering your business with national cell phone carriers (using A2P-10DLC registration*) so you can send texts and make calls directly from our platform. Our technology partner for this is Twilio. Note that we don’t handle business registration with your local or state government.
  • Consent Collection for Website Leads: For contacts generated through your Real Geeks website, we ask for explicit texting consent during the online registration process. You’re responsible for having proper consent before messaging any lead not registered through your website or Real Geeks forms.

Consent & Opt-Out: Protecting Your Business and Your Customers

Getting your leads’ permission to text them, and providing an easy way to opt out, is required by law and protects your business. Real Geeks takes these rules seriously and helps you stay compliant by automating consent tracking and opt-out options wherever we can. Here’s how we help, and what you need to handle on your end.

What We Do

  • Automated Opt-Out Language: Every first text message we send (via AI or any other automated texting channel) clearly identifies you and includes instructions for opting out of future texts. Recurring campaigns will include this opt-out language automatically at least once every 30 days.
  • ​Simple Opt-Out Process: If a contact replies with “STOP” or a similar opt-out keyword, our system will instantly stop all further texts to that person. You can also manually opt a lead out from texting in their profile. 
  • Office Hours Enforcement: Outbound automated text messages will only go out during default "office hours". 
    • Monday to Saturday: 9am – 9pm
    • Sunday: 12pm – 9pm

You can also customize your own set of Office Hours for all non-AI automated texts (Drip Workflows, Reactive Responses, and Sign-Up Autoresponder Texts) within these timeframes by going to the Workflow Office Hours settings page.

Please note, however, that changes for times earlier or later than the common “quiet hours” outlined in the defaults above will not be saved by our system and you will be prompted to update your selection.

Your Next Steps

  • Know Your Local Regulations/Requirements: Double-check your compliance with your own state or local laws. When in doubt, consult your broker or a legal expert.
  • Use Opt-Outs Responsibly: Respect all opt-out requests, no matter how they come in. You can see when a lead opts out in their profile, under the SMS/Email Opt Outs menu.

  • Ask for Help: If you have questions about compliance or best practices, reach out to your broker or legal team.

Remember: this is your business. Staying on top of compliance helps protect you and ensures a great experience for every client you serve. By following these best practices, you can feel confident that your texting outreach is both effective and responsible.

FAQ

Which specific texting channels now have the signatures and opt-out language automatically added?

Only the automated ones, meaning Sign-Up Autoresponder Texts, Drip Workflow SMS, Reactive Responses, and Geek AI (Robin). Standalone texts that you send directly to a lead do not include signatures and opt-out language.

How often is my signature and the opt-out language included in the automated texts?

Mobile carriers require the opt-out language in the very first text sent to a new lead and then once every 30 days. The text signature (agent name and company) must be included in every text until the lead begins responding. Our system is set to handle these rules automatically, so you don't have to worry about keeping track of them.

Can I change or edit the signature or opt-out language?

Not at this time. We've kept the wording as conversational as possible, with input from our clients. 

What if the name of my company is not correct in the signature portion?

If your company's name is displayed incorrectly in the text signature, email support@realgeeks.com with the changes you’d like to make.

Can I change the “office hours”? 

Yes, as long as they’re within the common interpretation of “quiet hours” (Mon-Sat 9am-9pm, Sun 12pm-9pm). Changes for times earlier or later than these hours will not be saved by our system and you will be prompted to update your selection. You also have the option to select a specific time zone, again respecting a common interpretation of “quiet hours” for your market.