How to Create Custom Connections in Real Geeks

Real Geeks APIs give you the flexibility to connect your CRM with outside tools, dashboards, and internal systems your team already uses.

If you prefer a no-code option, check out our Zapier and API Nation integrations. These tools let you automate workflows between Real Geeks and hundreds of apps without writing any code.

Think of an API like a digital bridge. It moves data between systems automatically so you don’t have to enter it twice.

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Table of Contents

This article includes the following sections:

• What is a Custom API Integration
• How Real Geeks APIs Work
• When to Use a Custom Integration
• FAQs
• Need More Help
  
  

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What is a Custom API Integration

A custom API integration connects Real Geeks with another tool or system automatically.

For example, if you’ve built your own landing page outside of Real Geeks, your developer can use our Incoming Leads API so every new form submission instantly creates a lead inside your Real Geeks CRM.

💡 Pro Tip: APIs help eliminate double entry. Your leads, contacts, and data stay consistent across every system you use.

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How Real Geeks APIs Work

Real Geeks offers two types of API connections, depending on which way you want your data to flow.

1. Incoming Leads API
   Use this when you want to import leads or contact data into your Real Geeks CRM.
   
   • Example: Send new leads from a custom landing page directly into Real Geeks.

1. • Developer Guide: Incoming Leads API Documentation
2. Outgoing Leads API
   Use this when you want to send Real Geeks lead data out to another system.
   
   • Example: Send Real Geeks leads to your company dashboard or marketing tool for tracking.

1. • Developer Guide: Outgoing Leads API Documentation

Basically: If you’re not sure which API to use, ask yourself whether you want data to move into Real Geeks or out of it.

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When to Use a Custom Integration

Most Real Geeks users will not need to build APIs right away. The platform already connects with major lead sources and CRMs.

A custom API might make sense if you:

• Capture leads on a custom-built website or landing page
• Have an internal reporting or analytics system
• Want to automatically share lead data with another tool
  
  

💡 Pro Tip: Always test your integration in a safe environment before going live. Sending incorrect data could overwrite or duplicate leads in your CRM.

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FAQs

Do I need to be a developer to use the API?
Yes. While anyone can access the documentation, setup and maintenance should be handled by a developer or technical partner.

Can I use Zapier or Make instead?
Yes. If you prefer a no-code solution, see our Zapier and API Nation integrations (coming soon).

Is there an extra cost for API access?
No. API access is included with your Real Geeks platform. You may have developer or hosting costs depending on your setup.

Where can I find the technical details?
You’ll find full documentation, including sample code and request formats, in our developer resources:

• Incoming Leads API Documentation
  
• Outgoing Leads API Documentation
  
  

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Need More Help?

📞 Call us at 844-311-4969 (Mon–Fri, 8 AM–8 PM CST)
📧 Email support@realgeeks.com
🎓 Visit learn.realgeeks.com
💬 Join the Real Geeks Mastermind Facebook Group

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