How to Generate Compelling Property Descriptions Using ChatGPT
For Real Estate Agents Who Want Listings That Actually Sell Boring listing descriptions kill interest — but writing fresh, creative ones for every property? That’s exhausting. With ChatGPT, you can quickly generate beautifully written descriptions that spark emotion and action while saving serious time.
✨ Why It Matters:
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Great descriptions create urgency and attract more qualified buyers
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Standout listings = more showings and faster sales
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ChatGPT helps you write like a pro — without sounding robotic or repetitive
🚀 Step-by-Step: How to Write Property Descriptions with ChatGPT
✅ Step 1: Use This Prompt to Generate a Listing Description
"Act as a professional real estate copywriter. Write a compelling MLS listing description for a [# beds] bed, [# baths] bath home in [City/Neighborhood]. Highlight [key features], mention nearby amenities, and include a strong call to action. Keep the tone warm and engaging, under 250 words."
Example Prompt:
"Act as a professional real estate copywriter. Write a listing description for a 3 bed, 2 bath bungalow in East Dallas with hardwood floors, updated kitchen, and large backyard. Mention proximity to White Rock Lake and coffee shops. Tone should be friendly, under 250 words."
💡 Optional Add-Ons:
Ask ChatGPT to create variations:
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“Make this one for a luxury audience.”
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“Rewrite this for first-time buyers.”
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“Add emotional language without sounding cheesy.”
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“Make it bullet-point style for a social post.”
🧠 Bonus Prompt for Social Media or Flyers:
“Write a short, engaging version of this listing description for an Instagram post. Include emojis and a call to action.”
“Write a 2-line teaser for a property flyer headline — something eye-catching.”
🛠 Tips for Maximum SEO & Appeal:
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Use local keywords (e.g., "homes near White Rock Lake" or "Plano school district")
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Mention lifestyle benefits, not just features
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Break it into short paragraphs for easy scanning
📍 Step 3: Add the Description to Your Listing
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Paste into your MLS and use the your Real Geeks Facebook Marketing tool to run ads. Click HERE to learn the Facebook marketing tool.