Skip to content
English
Submit a Ticket
  • There are no suggestions because the search field is empty.

Facebook Marketing Tool Overview: Create Facebook Ads Inside Real Geeks

Create and Manage Facebook Ads Directly from Real Geeks

The Real Geeks Facebook Ad Tool helps real estate agents create, manage, and monitor Facebook ads without leaving the Real Geeks platform. By connecting directly to your Facebook Ad Account, agents can promote listings, drive traffic to their website, and generate new leads from one central location.

This tool is designed to simplify Facebook advertising by combining listing data, ad templates, and performance insights into an easy-to-use experience. Instead of juggling multiple platforms, agents can focus on launching ads efficiently and making informed decisions to improve results.

Need to Know

  • Before you get started with the Facebook Ad Tool, take a moment to review the requirements and setup steps below. 

  • The Facebook Ad Tool follows Facebook’s Special Ad Category rules for housing ads. This limits certain targeting options and ensures compliance with fair housing regulations.

Table of Contents

Requirements to Use the Facebook Ad Tool

Before launching ads, a few setup steps are required to connect your Facebook assets to Real Geeks. Completing these steps creates a solid foundation for advertising and prevents issues later.

To use the Facebook Ad Tool, you will need to complete the following setup steps:

Back to top

How to Access the Facebook Ad Tool

The Facebook Ad Tool can be accessed in two ways.

On your first visit, you will be prompted to log in to Facebook. Use the Facebook account that has admin access to your Facebook Business Page and Ad Account.

Back to top

Navigation and Settings

The Navigation menu is the main hub of the Facebook Ad Tool. From here, you can access your ads, listings, and setup options needed to manage and create Facebook ads.

Click Navigation to view the following sections:

  • Dashboard

  • Manage Listings

  • Settings | Help

Dashboard

The Dashboard provides an overview of your Facebook ads and allows you to quickly access existing ads or start creating new ones.

Manage Listings

Manage Listings is where you access your MLS listing data to create property-based ads. This section displays listings tied to your Agent ID or Office ID.

fb-tool-listings-menu-png

If you have not added your Agent ID or Office ID yet, listings will not appear in this section.

Need help finding your Agent ID or Office ID?

Your Agent ID and Office ID are provided by your MLS. If you are unsure what your ID is, you can contact the Real Geeks support team for assistance.

Email support@realgeeks.com and include the MLS number for one of your assigned listings. Our team can look up the correct Agent ID or Office ID for you.

Settings | Help

The Settings | Help section contains important setup tools and resources, including:

  • Facebook asset connection requirements

  • Training and overview videos

  • Fields to add your MLS Agent ID and Office ID

    fb-tool-id-png

Your Agent ID and Office ID allow the Facebook Ad Tool to automatically pull in your active listings, making ad creation faster and more accurate.

Back to top

Ad Types You Can Create in the Facebook Tool

The Facebook Ad Tool includes several ad templates designed for common real estate marketing goals. Choosing the right template helps align your ad with how leads prefer to browse and engage.

  • Single Property Carousel (Recommended) – Promote one listing using up to five images that leads can scroll through. This format highlights key features and works well for driving interest in a specific property. Learn More

    singlepropertycarousel-png

  • Single Property Collage – Combine multiple images or videos into one ad to give leads a broader visual snapshot of a single property. Learn More

  • Single Search (Recommended) – Send leads to a search results page on your website so they can browse multiple listings that match their criteria. Learn More

    single_search-gif-1

  • Multiple Search Results Page – Promote several listings at once by linking to a search results page, encouraging longer browsing sessions. Learn More

  • Area or Content Page with Search – Drive traffic to an area page or content page that includes listings and local information for a specific market. Learn More

  • Single Image Link (Recommended) – Highlight a single image that links to a custom page, such as a home evaluation page, featured listing, service, or offer. Learn More

  • Multiple Images Link – Showcase multiple images in one ad to promote several properties or services within a single campaign. Learn More

  • Video Ad – Use video to highlight property features, share insights, or introduce yourself and build familiarity with potential clients. Learn More

Back to top

Tips for Personalizing Facebook Ads

Best practice is to focus on education and clarity rather than sales-heavy messaging. Ads that provide helpful context tend to stand out and encourage stronger engagement.

When writing ad copy:

  • Start with a clear, attention-grabbing opening

  • Highlight key features that matter to your audience

  • Use simple, everyday language

  • Include a clear next step, such as viewing listings or learning more

Personalized messaging helps leads understand what they will gain by clicking and builds trust early in the interaction.

Back to top

Ad Targeting Options

The Facebook Ad Tool supports targeting options that align with Facebook’s housing ad policies.

City Targeting

City targeting allows you to focus ads on a specific city and a surrounding 25-mile radius. More granular targeting, such as individual neighborhoods, is not supported due to Facebook real estate advertising policies.

Interests

Interest targeting is limited for housing ads and follows Facebook’s Special Ad Category rules. Only approved interests can be used. Review the list of available targeting criteria to build your ad.

Custom Audiences

Custom Audiences allow you to target people who have already interacted with your business, such as website visitors or uploaded contact lists. Custom Audiences must be created in Facebook Business Manager before being selected in the Facebook Ad Tool.

Back to top

Facebook Lead Ads Forms

Facebook Lead Ads Forms allow leads to submit their contact information directly within Facebook instead of being sent to your website first. Because the form is built into Facebook, this format often results in higher sign-up rates.

Since leads are not required to visit your website after submitting the form, it’s common to see little or no website activity for these leads. You can re-engage them by directing them back to your website using saved searches, market reports, and direct communication through email and text.

CRM Integration Requirement

To have Facebook Lead Ads appear in your Lead Manager, you must enable the third-party Facebook integration in your CRM. Without this connection, leads submitted through Facebook will not sync for follow-up.

Once enabled, new Facebook Lead Ads will automatically create leads in your Lead Manager so you can manage communication and next steps from one place.

Back to top

Budgeting Your Ads

Facebook ads use a daily budget model. You set how much you want to spend per day and how long the ad should run.

Ads can be launched with a budget as low as $2 per day. However, best practices show that $5 per day is typically the lowest daily budget that produces consistent, measurable results.

It’s recommended to only increase the budget on ads that are already generating leads or showing clear results, rather than scaling ads that have not yet performed.

Back to top

Key Metrics to Monitor

Monitoring performance metrics helps you understand how your ads are performing and where adjustments may help.

Common metrics include:

  • Cost Per Click (CPC) – The average cost each time someone clicks your ad.

  • Click-Through Rate (CTR) – The percentage of people who clicked your ad after seeing it.

  • Cost Per Lead (CPL) – The average cost to generate a single lead from your ad.

  • Reach – The number of unique people who saw your ad.

  • Engagement Rate – How often people interacted with your ad, such as liking, commenting, or sharing.

  • Conversion Rate – The percentage of people who completed the desired action after clicking your ad.

Reviewing these metrics regularly supports smarter budgeting and targeting decisions.

Back to top

Recreate an Ad or Post

Recreating an ad allows you to reuse successful campaigns without starting from scratch. From the Facebook Ad Tool, select the recycle icon next to a previous ad to duplicate it.

fb-tool-reload-png

You can keep the same audience or adjust targeting to reach a new group. Reusing proven ads saves time and helps scale campaigns that already perform well.

Back to top

Need Help?

Back to top

Related Articles

Back to top