The single property carousel ad lets agents showcase one property using a scrolling carousel with up to five images. This eye-catching design makes it easy for users to view the property’s main features. Agents can customize the ad to highlight the property’s best qualities, helping to grab attention and increase engagement.
Benefits of the Single Property Carousel Ad
The single property carousel ad is one of the top-recommended ad types for real estate professionals due to its ability to generate a high return on investment (ROI). Here’s why this format is so effective:
How to Create a Carousel Ad
Creating a single property carousel ad on Facebook is straightforward. Simply enter the MLS number, and the system will automatically upload the property details, saving you time and ensuring accuracy. You can then customize the ad to highlight the property's best features and engage your target audience.
- Go to the Real Geeks Facebook Ads Manager
- Click New Ad/Post
- Select Single Property Carousel
- Enter the MLS number for your listing
- Click Use this Property
Ad Content
Ad content is the heart of any successful campaign. It grabs the audience’s attention, communicates key information, and encourages potential leads to take action. Including compelling and relevant ad content ensures your message resonates with your target audience and highlights the value of your property or service.
When creating ad content, focus on:
- Key Property Features: Highlight unique selling points like modern upgrades, spacious layouts, or great locations.
- A Clear Call-to-Action (CTA): Guide users on what to do next, such as scheduling a tour or clicking to learn more.
- Personalized Messaging: Speak directly to your audience with approachable, relatable language that connects with their needs.
Please Note
Use the Available Fields or Property Details to enhance your ad content and create reusable templates for future campaigns. Simply select the data you want to include, and it will be added as a placeholder in your ad.
This placeholder will automatically populate with the relevant property details, streamlining the process and ensuring your ad content is both accurate and dynamic.
Property Images
Images are the most prominent aspect of a real estate ad, playing a crucial role in capturing attention. The Facebook tool conveniently retrieves listing images directly from your website, offering a curated selection for your campaign. You can easily choose your images by clicking on the photos and arranging them in the desired order for your ad.
When selecting images for your ad:
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Listing Office information can be included in your ad if required by your MLS board for compliance purposes using the Display Listing Office menu.
Image Descriptions
Additionally, descriptions can be included on your images to enhance the ad’s appeal and provide context for potential buyers. These brief captions highlight key property features, making it easier for users to understand what sets the property apart.
Why Use Descriptions?
- Emphasize Features: Descriptions draw attention to important details, such as “Spacious Backyard for Entertaining.”
- Increase Engagement: Captions encourage users to explore the property further by showcasing its standout qualities.
- Create a Narrative: Descriptions help buyers envision themselves in the space, like “Cozy Living Room with Fireplace for Relaxing Nights.”
By adding clear, concise descriptions, you can make your ad more informative and visually compelling, increasing interest and engagement.
Targeting
The targeting section of the Facebook Tool enables agents to refine their audience by selecting a city and specific interests, ensuring ads reach potential buyers most likely to engage with their property or services.
Target by City
Agents can select a city to focus their ads geographically. Facebook requires ads in housing-related categories to target a minimum 25-mile radius around the chosen city, complying with Fair Housing policies. While this restriction limits hyper-specific targeting, it ensures fair practices and broad exposure for your ad.
Interest Targeting
To further refine your audience, you can select approved interests provided by Facebook. These interests help connect your ad with users who may be actively looking for properties or related services.
Due to Facebook’s Fair Housing rules, interest targeting options are limited to prevent discriminatory practices. To support you in building effective campaigns, we provide a full list of approved interests that can be incorporated into your audience targeting.
Explore the full list of approved interests here.
By utilizing city and interest targeting, you can create ads that comply with Facebook policies while effectively reaching the right audience to generate quality leads.
Campaign Options
The Campaign Options section allows users to set the budget and schedule for their ad campaigns. This is a critical step in determining how long your ad will run, how much you’ll spend per day, and where your ad will be displayed.
Budgeting
Ads operate on a per-day budget, giving you control over how much you spend each day. You’ll also decide the duration of the campaign by setting the number of days the ad will run.
Please Note
For new advertisers, it’s recommended to start with a modest budget (e.g., $5–$10 per day) and a short timeframe (3–4 days) to test performance.
Advanced Display and Scheduling Options
For more experienced marketers, this section also offers advanced options to:
- Select Where Your Ad Displays: Choose specific placements for your ad, such as Facebook News Feed, Instagram, or Messenger.
- Set an Ad Schedule: Establish precise days and times for your ad to appear, tailoring your campaign to when your audience is most active.
Please Note
Advanced display and scheduling options are not recommended for newer users, as improper settings can impact performance and limit reach. If you’re just starting, focus on the default placement settings, which automatically optimize for the best results.
By setting your budget and keeping your campaign simple, you can ensure effective performance while gaining insights into how your ads resonate with your target audience.