Text Smarter: Get Consent, Personalize Messages, Avoid Spam, and Use AI for Better Engagement.
Why Texting the Right Way Matters
Texting is one of the most effective ways to connect with leads, but new regulations from mobile carriers in 2023 mean that not all messages will make it to your contacts. If your texts are flagged as spam, they won’t be delivered—or worse, you could face fines.
Following these best practices protects your ability to text leads, boosts engagement, and ensures compliance so you can build stronger relationships and close more deals.
Get Express Consent Before Sending Texts
If you do not obtain consent, your messages may be blocked, and you could incur penalties ranging from $500 to $1,500 for each text sent.
- You must have written, documented consent before texting a lead. This means the lead has explicitly opted in to receive messages from your business. This is accomplished during the website registration process
- Leads imported from third-party sources (e.g., other CRMs) require documented proof of consent before texting through Real Geeks.
- How to get consent: Use a Welcome Email that includes a link where leads can update their communication preferences and opt into texting.
✅ Action Tip
If you’re unsure whether a lead has opted in, don’t text them until they confirm their preferences.
Avoid Mass Messaging That Looks Like Spam
Subscribing too many leads to a workflow at once can raise red flags with carriers and impact deliverability.
Carriers monitor for patterns that resemble spam, and sudden spikes in outbound texts—even from automated workflows—can get flagged. When adding leads to Drip Workflows, avoid subscribing large batches at the same time, as it may trigger filtering.
Instead:
- Stagger lead enrollment into text-based workflows over time.
- Monitor deliverability rates to ensure messages are being received.
✅ Action Tip
If you’re enrolling a high volume of leads into a workflow, space them out to avoid triggering spam filters.
Avoid Spam Triggers in Your Messages
Certain words, phrases, and formats make your texts look like spam, leading to blocks or filtering.
To prevent your messages from being flagged as spam, keep the following points in mind:
❌ Suspicious links – Only include links to your website, never third-party sites.
❌ All caps or special characters – Texts like “🚨 FREE OFFER! 🚨” look spammy to carriers.
❌ Overused sales language – Words like “FREE,” “VIP access,” or “limited-time offer” can trigger spam filters.
❌ Misleading phrases – “Not spam,” “100% free,” or “Lower your mortgage rate” are red flags.
✅ Action Tip
Keep texts natural, engaging, and conversational—send messages you’d want to receive!
Automate Smartly: Balance AI & Drip Campaigns
Too many automated texts can overwhelm leads and make you look like a spammer. Managing text follow-ups manually or through rigid workflows can be time-consuming and risky if not spaced properly.
- Geek AI is built to handle natural, engaging conversations that keep leads interested—without triggering spam filters.
- Unlike standard drip campaigns, Geek AI adapts to each lead’s responses, ensuring messages feel personalized and timely.
- Plus, Geek AI continuously learns and improves, making it a powerful tool for increasing response rates while reducing the risk of being flagged as spam.
🚀 Want to learn more? Check out how Geek AI can help you engage leads effortlessly.
✅ Action Tip
Audit your Drip Workflow texts every few months and adjust the messaging to keep it fresh.
Find the Right Texting Frequency
Too many texts lead to opt-outs, damaging your sender reputation and hurting future deliverability.
- Don’t over-text unresponsive leads. If someone hasn’t replied after multiple attempts, wait a few days before trying again.
- Be mindful of message timing. Texting at odd hours increases the likelihood of being ignored or flagged as spam.
- If a lead opts out, stop texting immediately—continuing to send messages violates compliance rules.
✅ Action Tip
Pay attention to how often you text leads—quality over quantity wins every time.
Monitor Your Account Health & Deliverability
Maintaining a positive sender reputation is crucial for ensuring that your messages successfully reach your leads.
- Regularly monitor your deliverability rates and opt-out statistics to gauge the effectiveness of your communications.
- A high opt-out rate may indicate that you are texting too frequently or that your messages are not resonating with your audience.
- For assistance in evaluating your account's performance and identifying areas for improvement, reach out to Real Geeks Support at support@realgeeks.com.