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Texting Best Practices to Ensure Your Messages Reach Leads

Text Smarter: Get Consent, Personalize Messages, Avoid Spam, and Use AI for Better Engagement.

Text messaging is one of the fastest ways to connect with leads. However, mobile carrier regulations introduced in 2023 mean that not every message will automatically be delivered.

If messages are flagged as spam, they may be blocked or filtered before they reach your leads. In some cases, sending non-compliant messages can even result in fines.

Following these best practices helps protect your ability to text, improves deliverability, and ensures you remain compliant while building stronger relationships with your leads.

Table of Contents

Get Express Consent Before Sending Texts

Before sending text messages, you must have documented consent from the lead. Mobile carriers require proof that the person agreed to receive messages from your business.

When leads register on your website, they agree to your Terms of Service during the sign-up process. This agreement provides consent for you to communicate with them, including sending text messages related to their real estate inquiries.

However, consent does not automatically carry over from every source. If leads are added to your CRM from outside systems, you must ensure they previously agreed to receive text messages from your business.

Key guidelines:

  • Leads who register directly on your Real Geeks website have already provided consent through the Terms of Service during registration.

  • Leads imported from third-party sources (another CRM, spreadsheet, or manual entry) must have documented proof that they opted in to receive text messages.

  • If you cannot confirm consent, do not send text messages until the lead confirms their communication preferences.

Best Practice

If you are unsure whether a lead has opted in to text messaging, do not text them until they confirm their communication preferences.

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Avoid Mass Messaging That Looks Like Spam

Sending a large number of texts at once can trigger spam detection by mobile carriers.

Carriers actively monitor messaging patterns. Sudden spikes in outbound texts, especially from automated workflows, can cause messages to be filtered or blocked.

When adding leads to text-based workflows:

  • Avoid enrolling large batches of leads all at once.

  • Gradually add leads over time.

  • Monitor message delivery and response rates.

Best Practice

If you need to enroll a large number of leads into a workflow, stagger the enrollment to avoid triggering spam filters.

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Avoid Spam Triggers in Your Messages

Certain words, formatting styles, and message structures are commonly associated with spam.

To improve deliverability, avoid the following:

  • Suspicious links: Only include links to your own website. Avoid linking to unfamiliar third-party sites.

  • All caps or excessive symbols: Messages like "FREE OFFER" or excessive emojis may appear spammy to carriers.

  • Aggressive sales language: Words such as "FREE," "VIP access," or "limited-time offer" can trigger spam filtering.

  • Misleading phrases: Phrases like "Not spam," "100% free," or "Lower your mortgage rate" often raise red flags.

Best Practice

Write texts the way you would send a message to a real person. Natural, conversational messages perform better than promotional ones.

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Automate Smartly: Balance AI and Drip Campaigns

Automation helps you stay consistent with lead follow-up, but overusing automated texts can overwhelm leads and hurt deliverability.

If too many automated messages are sent too quickly, carriers may interpret the activity as spam behavior.

Geek AI provides a more natural approach to automated communication by:

  • Responding conversationally based on lead behavior

  • Adapting messaging to each lead’s responses

  • Spacing interactions in a way that feels natural

This allows you to maintain engagement without overwhelming your leads.

Best Practice

Review your workflow text messages every few months to ensure they still sound natural and relevant.

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Find the Right Texting Frequency

Sending too many messages can lead to opt-outs and damage your sender reputation.

Best practices include:

  • Avoid repeatedly texting leads who have not responded.

  • Wait a few days before trying again if you do not receive a reply.

  • Send messages during reasonable hours.

  • Stop texting immediately if a lead opts out.

Best Practice

Focus on sending fewer, higher-quality messages instead of frequent reminders.

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Monitor Your Account Health and Deliverability

Maintaining a strong sender reputation helps ensure your messages reach your leads.

You should regularly monitor:

  • Deliverability rates

  • Opt-out rates

  • Lead engagement levels

A high opt-out rate may indicate that messages are being sent too frequently or that the content is not resonating with leads.

If you need help reviewing your messaging performance, contact Real Geeks Support at support@realgeeks.com for assistance.

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