Real Geeks eBlast (Mass Email)

Table of Contents

What Is an eBlast?

An eBlast, or mass email, is a way to send one email to a large group of people at the same time. It’s a quick and efficient way to share important updates, promote listings, or nurture relationships with your leads.

Why Use Mass Emails?

Mass emails can be a powerful tool for real estate agents. Here are some of the benefits:

• Stay Top of Mind: Regular emails keep you visible to your leads, so they think of you when they’re ready to buy or sell.
• Share Valuable Information: You can use mass emails to send market updates, tips for buyers and sellers, or featured listings.
• Save Time: Instead of contacting each lead individually, you can reach many people at once with the same message.

How to Send a Mass Email (eBlast)

1. Go to the CRM leads list page
2. Use a custom Advanced Filter or the multiselect tool to select your email recipients
   
   
3. Click Bulk Actions
4. Select eBlast
5. Enter your email details
   1. Name: identifies the email to monitor message analytics
   2. Drip Template: Take advantage of a custom message template to streamline your email creation process, allowing you to reuse pre-saved messages efficiently in the future.
   3. From: Select the email sender your leads will see: either the Default sender or the Assigned Agent, enabling team leaders to send messages on behalf of agents.
   4. Subject: Enter the Subject line for your message. This should be short and direct (e.g., Discover New Listings in [City]) to improve message open rates
6. Include the content of your email, which may consist of images, videos, attachments such as PDFs, and other valuable information designed to enhance the appeal of your email and increase open rates. 
   
   
7. (Optional) Select the delivery date of your email to schedule messages in advance, like holiday notices
8. Click Preview Email to Send
9. Review your message and it's content, then click Send eBlast

Examples of Relevant Messages

Here are some ideas for messages you can send to your leads to keep them engaged:

• Market Updates: “The latest housing market trends in [City/Area].”
• Tips for Buyers or Sellers: “5 Things Every First-Time Buyer Should Know.”
• Upcoming Open Houses: “Join us this weekend to tour these beautiful homes!”
• Community Highlights: “Check out these fun events happening in [City/Neighborhood] this month.”
• Seasonal Advice: “How to Winter-Proof Your Home Before the Cold Hits.”

These types of emails show that you’re knowledgeable and helpful, which builds trust with your leads.

How Often Should You Send Mass Emails?

To stay relevant without overwhelming your leads, follow these guidelines:

• Monthly Newsletters: Send a newsletter once a month with helpful updates or tips.
• Event Invitations: Send reminders a few days before an open house or community event.
• Market Updates: Share market insights every 1-2 months to keep leads informed.
• Special Campaigns: Send emails for holidays, special promotions, or new listings as needed.

Best Practices for Mass Emails

• Personalize When Possible: Utilize your CRM’s merge fields to automatically include the recipient’s name, location, or relevant details in your emails. This adds a personal touch effortlessly. For instance, if a lead is tagged as a buyer, you can send tailored emails with new listings or home-buying tips. Such personalization fosters trust and engagement with your leads.

• Keep It Relevant: Tailor your emails to provide value to your audience. Leads are more likely to engage with content that feels applicable to them. Use your CRM’s filter system to create targeted lists based on tags, behaviors, or preferences, such as location or buyer/seller status. This targeted approach ensures your message resonates and prevents irrelevant content from causing disengagement.

• Stick to a Schedule: Sending emails too often can make leads lose interest. Create a simple calendar to keep your emails consistent but not overwhelming.
• Use Clear Subject Lines: Subject lines such as “Discover New Listings in [City]” or “Your Essential Guide to Selling This Fall” are more effective at capturing attention.

FAQ

How Many Leads Should You Message at One Time?

While bulk emailing can be a helpful tool, it comes with risks if not done carefully. Sending too many emails at once or failing to follow best practices can lead to:

• High Spam Rates: Emails flagged as spam by recipients can damage your sender reputation.
• Blacklisting: Email providers may block your email address if your practices are deemed suspicious.

To enhance your success and mitigate potential issues, it's crucial to adhere to these best practices recommended by Mailchimp, a leading authority in mass email marketing:

• Don’t Use Purchased, Rented, or Scraped Lists
  • Purchased or scraped lists often contain bad addresses that lead to high bounce rates and blacklisting. They also don’t help you grow your business. Always use organically built email lists from leads who’ve interacted with your system.
• Don’t Assume You Have Permission
  • “Even if recipients are your customers or contacts, don’t send promotional emails without their consent.” Use Real Geeks’ sign-up forms to ensure leads opt into your communications. This builds trust and complies with email marketing laws.
• Don’t Wait Too Long to Reach Out
  • “Every mailing list can go stale if not used regularly. Stale lists lead to high bounce rates, spam complaints, and unsubscribes.” Consistently engage your leads to keep them interested and active in your database.
  • Use the Real Geeks Property Update feature to send automatic updates about properties that match your leads’ interests. These updates keep your leads connected to your website and demonstrate value. 

By following these guidelines, you can effectively communicate with your leads while maintaining a strong sender reputation and avoiding potential risks.