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Self-Serve Ads - Automate Listing Boost Ad Launches

Automatically create and launch ads when new MLS listings match your selected criteria.

Quick Automations help you promote new listings without creating every ad manually. Choose which listings qualify, set the budget and schedule, and Listing Boost handles the rest.

Need to Know

  • Automations only promote listings assigned to you using your MLS Agent ID.

  • Each matching listing receives its own ad.

  • You select the budget for each listing and how long its ad runs.

  • You can add an optional monthly spending cap.

  • Automations apply to future listings. They do not create ads for existing listings.

  • A deactivated automation cannot be turned back on. You must create a new one.

  • Check your Automations page before manually promoting a listing to avoid creating duplicate ads.

Table of Contents


How Listing Automations Work

A listing automation watches for new listings that match your selected criteria.

When a matching listing becomes available through the MLS and is added to your account, Listing Boost automatically:

  1. Creates an ad for the property.

  2. Uses your saved ad and profile settings.

  3. Targets the area around the listing.

  4. Applies your selected budget and schedule.

  5. Launches the ad.

Each matching property receives its own Listing Boost ad.

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Create a Quick Automation

  1. From the CRM, select Marketing > Self-Serve Ads

  2. Select Automations

  3. Click New Automation

    automated-listing-boost-new-automation

  4. Select Listing Boost

  5. Review and select the criteria for the type of listings to create an ad for. 

  6. Personalize the rule details

    automated-listing-boost-rules-select

    • Optional - Add additional content rules for more specific automation rules

  7. Click Save

  8. Update the Creative content (Images, Body Text and Headline)

    automated-listing-boost-creative

  9. Establish your ad's Target areas and radius

  10. Set up your Lead Preferences

  11. Click Proceed to Last Step

  12. Establish the Ad's Duration (Number of Days the ad will be live)

    automated-listing-boost-duration

  13. Set the Budget for your listing

    • You can optionally set a monthly budget for all automated ads. This prevents overspending accidentally.

      automated-listing-budget-limit

  14. Click Create Automation


The automation will begin watching for future listings that match the selected criteria.

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Choose Which Listings to Promote

Each preset determines which of your new listings receives an ad.

Available presets may include:

  • My New Listings: Promotes every new listing assigned to you. Use this option when you want every new listing automatically advertised.

  • Active Listings: Promotes new listings with an active status. Use this option when you want to skip pending, inactive, or off-market listings.

  • Luxury Listings: Promotes new listings above a selected price. Use this option when higher-priced listings should receive a separate budget or advertising strategy.

  • Coming Soon: Promotes listings marked as Coming Soon. Use this option to start building awareness before a listing becomes active.

The presets available to you may vary based on your account and MLS information.

You can create more than one automation. For example, you could promote every new listing with one budget and create a second automation with a larger budget for luxury listings.

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Set Your Budget

Budget Per Listing

Choose how much each matching listing can spend.

For example:

if your budget is $100 per listing and the automation promotes four listings, the total advertising cost would be $400.

The amount applies to each listing individually, not to the automation as a whole.

Monthly Spending Cap

Add an optional monthly spending cap to control the automation’s total spending during a calendar month.

When the cap is reached:

  • New listings will not be promoted for the rest of that month.

  • Existing ads continue based on their original settings.

  • You will receive an email notification.

  • The spending cap resets at the beginning of the next calendar month.

You can raise, lower, add, or remove the monthly spending cap after creating the automation.

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Manage or Stop an Automation

Open the Automations page to review and manage your listing automations.

From this page, you can:

  • View your active automations

  • See which ads each automation created

  • Review ad performance and spending

  • Change the monthly spending cap

  • Deactivate an automation

To stop an automation:

  1. Open the Automations page.

  2. Select the automation.

  3. Click Deactivate Automation.

Deactivating an automation prevents it from creating ads for future listings. It does not stop ads that were already created.

A deactivated automation cannot be reactivated. Create a new Quick Automation if you want to start using it again.

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Review New Listing Emails

You may also receive an email when new listings are added to your account. You do not need an automation to receive these emails.

New listing emails:

  • Are sent no more than once per day at approximately 9 AM in your local time

  • Group new listings into one email

  • Include each property’s photo, address, and price

  • Include a Promote button that opens Listing Boost with the property selected

If more than five listings are available, select Promote Other Listings to view the remaining properties.

Before manually promoting a property from an email, check the Automations page. An automation may have already created an ad for that listing.

To stop receiving these emails, select Manage your email preferences at the bottom of an email.

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Frequently Asked Questions

  • Will an automation promote listings assigned to another agent?
    No. Automations only promote listings assigned to you.

  • Does an automation create ads for my existing listings?
    No. The automation watches for future listings that match your selected criteria.

  • Can I run more than one automation?
    Yes. You can use different automations for different listing types, budgets, or statuses.

  • Can I still create a Listing Boost ad manually?
    Yes. You can create a one-time ad for any eligible listing. Check the Automations page first to make sure the property was not already promoted.

  • What happens when I reach my monthly spending cap?
    The automation stops promoting new listings for the rest of the calendar month. You will receive an email and can raise or remove the cap.

  • Can I change the monthly spending cap?
    Yes. You can raise, lower, add, or remove the cap after creating the automation.

  • Can I reactivate a deactivated automation?
    No. You must create a new automation through Quick Automations.

  • What happens to existing ads when I deactivate the automation?
    Ads that were already created continue according to their original schedules. The automation stops creating new ads.

  • Where can I review the ads created by an automation?
    Open the Automations page and select the automation to view its ads, spending, and performance.

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