Skip to content
English
  • There are no suggestions because the search field is empty.

Blog Posts - Create and Manage Blog Posts on Your Website

Learn how to create, optimize, and publish blog content to attract leads and build authority

Admin Feature

Blogging on the website is an account owner-level permission. If you don't see this option, contact your account owner to enable these permissions for you.

Creating blog posts on your Real Geeks Website helps you attract organic traffic, answer common client questions, and position yourself as the local expert. This guide walks you through how to create and publish a blog post, along with best practices to maximize results.

Need to Know

  • Blog posts live on your Real Geeks Website

  • You can save posts as Draft or schedule them to publish later

  • SEO settings help your posts get found on Google

  • Consistency matters more than posting frequency

  • Blogging supports long-term lead generation

Table of Contents


Access Your Blog Posts

  1. Go to your Website backend by adding /admin to your domain (example: www.yourwebsite.com/admin)

  2. Under the Blog section, click Blog Posts

    website-editor-blog

  3. Select Add Post

Back to top


Create a Blog Post

1. Add Title and URL

blog-post-details

    • Enter the Title for your blog in the Title field

    • The Slug will automatically populate

      • Edit the slug to include keywords for better SEO

2. Write Your Content

blog-post-body

    • Enter your post in the Body field

    • Use short paragraphs and clear headings to improve readability

3. Configure Blog Settings

blog-post-status-comments-publish

    • Status

      • Set to Draft to save without publishing

      • Set to Published to make the post live

    • Allow Comments

      • Toggle Allow Comments to enable reader engagement

    • Publish Date and Time

      • Schedule posts in advance to maintain consistency

4. Optimize for SEO

blog-post-seo

    • Use the Page Title to include your main keyword

    • Add a Meta Description summarizing the post

    • Include Meta Keywords relevant to your topic

5. Organize and Share Your Content

blog-post-categories-fbimage

    • Blog Categories

      • Assign a Blog Category to group similar posts

      • Examples include:

        • Buyer Tips

        • Seller Advice

        • Moving and Relocation

        • Neighborhood Guides

    • Social Sharing Image
      • Set a Facebook Image for better visibility when sharing

Back to top


Blogging Best Practices

Blog to Answer Questions

  • Write posts that answer real questions from buyers and sellers
  • If one person asks, others are likely searching for the same answer

Examples


  • What is it like to live in [AREA]?

  • Is now a good time to sell in [AREA]?

  • What should I know before moving to [AREA]?

  • How do I prepare my home to sell quickly?

  • What are the most common mistakes sellers make?

  • How much does it cost to buy a home right now?

Highlight Your Local Knowledge

  • Share insights about your market and community
  • Build trust before leads ever contact you

Examples


  • Neighborhood overviews

    • Pros and cons of living in [Neighborhood]

    • Cost of living in [Neighborhood]

  • Market updates

    • Monthly market update for [City]

    • Is it a buyer’s or seller’s market in [Area]?

  • Local lifestyle content

    • Top restaurants in [City]

    • Top things to do in [Area] this summer

    • Best schools in [Neighborhood]

  • Home selling strategies

    • How to sell your home fast in today’s market

    • What to fix before listing your home

  • Home buying guidance

    • Steps to buying your first home

    • How much home can you afford?

  • Relocation content

    • Moving to [City]: What you need to know

    • Cost of living comparison between [City] and [City]

Write at a Sustainable Pace

  • Start with 1 post per month
  • Increase to 2 per month when comfortable
  • Focus on consistency over volume

Use Images, Links, and Page Breaks

  • Add images or videos to improve readability
  • Use page breaks to create a “Read More” experience
  • Link to helpful pages on your Website such as:
    • Property searches
    • Market reports
    • Home valuation tools

Organize Content with Categories

  • Use consistent category names
  • Help visitors easily browse related content

Promote and Reuse Your Content

  • Share blog posts via email and social media
  • Use posts in follow-up conversations
  • Repurpose content for ads or landing pages

Use AI to Create Content Faster

  • Use AI to quickly draft blog posts that answer common buyer and seller questions, then refine them to match your voice so you can publish consistently.

  • Consistently publishing and sharing your blogs on social media helps increase visibility and attract more attention to your Website

  • Watch this step-by-step video below from Realtor and SEO expert Bob McCranie on how to quickly develop blog content using AI.

     

Back to top


Frequently Asked Questions

  • Can I schedule blog posts in advance?
    Yes, use the Publish Date and Time field to schedule posts so you can stay consistent without needing to publish manually.

  • Do blog posts help with SEO?
    Yes, regularly publishing blog content helps your Website appear in search results and attract organic traffic over time.

  • What should I write blog posts about?
    Focus on answering common questions your buyers and sellers ask. These are the same questions people search for online.

  • How long should a blog post be?
    Aim for clear, helpful content rather than a specific length. Most effective posts are 500–1,000 words and focused on one topic.

  • Can I use AI to write my blog posts?
    Yes, AI can help you generate ideas and draft content quickly, but you should always refine it to match your voice and local expertise.

Back to top


Need Help

Back to top


Related Articles

Back to top