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How to Use ChatGPT and Other AI to Write Blog Posts That Generate Leads

A practical guide to creating blog content that attracts buyers and sellers

Consistent blogging helps your website show up in Google searches and positions you as a knowledgeable local expert. The goal is simple. Answer the exact questions buyers and sellers are already searching for.

Before diving in, start with this incredible video from lead generation expert, Bob McCranie.

Bob is a real estate agent, brokerage owner, and lead generation expert who has helped hundreds of agents grow their Real Geeks websites. He teaches agents how to answer the right questions online and turn website traffic into real opportunities.

In this video, Bob shows how he uses AI to write blog posts that generate business by answering common questions and refining AI content with local expertise.


This guide reinforces the same strategy and shows you how to apply it step by step on your Real Geeks website.

Need to Know

  • Blog posts help Google understand what markets and topics you specialize in

  • High-performing blogs answer one clear question per post

  • AI supports your writing. It does not replace your expertise

  • Educational content builds trust before a lead ever reaches out

  • Consistent publishing creates long-term SEO value

Table of Contents

Why Blogging Works for Google Rankings

Google prioritizes websites that consistently provide helpful answers. Each blog post you publish gives Google another opportunity to surface your site in search results.

Blogging helps you:

  • Attract organic traffic over time

  • Establish local authority and credibility

  • Answer common buyer and seller questions

  • Create evergreen content that is always valuable to potential clients

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What to Write About to Get Leads from Google

If your goal is to rank on Google and generate leads, the strategy is simple. Post content that answers the exact questions buyers and sellers are already asking.

Google rewards websites that consistently provide clear, helpful answers. When your content solves real problems, it becomes easier for search engines to match your site with what people are searching for.

The best content to post:

  • Answers one specific question per blog post

  • Matches questions you hear from buyers and sellers every day

  • Focuses on education, not promotion

  • Includes local context Google cannot find elsewhere

A reliable way to find blog ideas is to pay attention to your conversations. If someone asks you a question directly, chances are many others are searching for that same answer online.

Use this simple approach:

  1. Write down common buyer and seller questions

  2. Turn those questions into its own blog post

  3. Answer it clearly using plain language

Best Practice

Location-specific topics are especially effective because they attract local traffic and higher-quality leads.

Examples include:

  • What to expect when selling a home in [City]

  • What the buying process looks like in [City]

  • How long it takes to buy a home locally

  • What costs buyers should plan for in this market

This type of content helps you rank, builds trust, and brings the right people to your website.

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Use AI to Generate Blog Ideas and Outlines

AI is designed to organize your ideas and speed up the writing process. It is not meant to replace you as the expert.

Think of AI as a behind-the-scenes assistant. It helps you turn questions you already hear into structured blog ideas and reduces the time it takes to get content written and published.

Your expertise is what makes the content valuable. AI helps you move faster so you can focus more time on lead conversion, follow-up, and relationships.

Copy-and-Paste AI Prompt:

Use the prompt below to generate a list of questions to answer and blog post ideas based on those questions.

Before pasting it into your AI tool: personalize the prompt so the AI's response matches your market and ideal client.

  • CITY: The city you serve

  • STATE: The state you operate in

  • CLIENT: Your ideal client type, such as first-time home buyers, investors, or multifamily buyers

Copy Below:

Act as a professional content writer and SEO expert generating a blog post for a real estate website.

I am a real estate agent in CITY, STATE. My ideal client is CLIENT.

Generate blog ideas based on questions people would search for on Google about buying, selling, and living in this area.

For each idea:

  • Write the main search question

  • Provide an SEO-friendly blog title

  • Outline 2 to 3 sections that answer the question

  • Keep the tone friendly, professional, and easy to read

  • Optimize for search without keyword stuffing

The goal is educational content that builds trust and authority.

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Edit Your AI Content With Your Own Expertise

AI-generated content is a starting point, not a finished product.

Many agents copy and paste the first output they receive. That content often sounds generic, misses local nuance, or includes information that is inaccurate.

To stand out, plan to actively refine what AI generates.

Examples of How to Edit Your AI Post

Use follow-up prompts and edits such as:

  • Rewrite this blog post to sound more casual and professional

  • Add a section with recommendations for local lenders

  • Include neighborhoods or scenarios clients frequently ask about

You can also ask AI to improve structure and SEO clarity:

  • Generate SEO-optimized title variations to choose from

  • Suggest alternative section headings

  • Add a short FAQ section based on this topic

Why Proofreading and Local Insight Matter

AI can get details wrong. Market conditions, costs, timelines, and regulations vary by location and change often.

Before publishing:

  • Review content for accuracy

  • Confirm details that only a local expert would be able to share

  • Add insight only a local expert would know

This step is what turns a basic AI draft into strong, useful content instead of something generic.

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Publish Blog Posts on Your Real Geeks Website

Once your content is ready, publishing it turns ideas into searchable pages on your website.

Use these guides to complete the process:

Internal Link Anchor: How to Create a Blog Post

Internal Link Anchor: A Complete Guide to Building a Blog on Your Real Geeks Website

Regular publishing signals to search engines that your site is active and relevant.

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Best Practices

  • Focus on one question per blog post so the content stays clear and intentional

  • Proofread every post and edit the AI output so it includes local insights only a real (human) expert can provide

  • Make content easy to read and avoid industry jargon so anyone can understand it

  • Try to only add links to related blog posts, market reports, or saved searches on your website. Avoid sending readers to other websites, since they're unlikely to return to your website.

  • Publish on a schedule you can maintain. If you are new to blogging, aim for one post every one to two weeks and increase frequency as you get more comfortable using AI

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Frequently Asked Questions

Can AI-written blogs rank on Google?

Yes, as long as the content is accurate, helpful, and refined with your local expertise.

How long should a blog post be?

As short as possible while fully answering the question. Aim for quick, clear, and easy to skim.

How often should I publish blog posts?

Consistency matters more than frequency. If you are new to blogging, a realistic goal is one post every one to two weeks. As you get more comfortable using AI, you can create content quickly and publish more often when it makes sense for your schedule.

Should I copy and paste AI content directly onto my website?

No. Always review, edit, and verify AI content before publishing to ensure accuracy and a natural tone.

What types of questions work best for blog content?

Questions you hear from buyers and sellers every day, especially location-specific and process-related questions.

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