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Complete Guide to Building a Blog on Your Real Geeks Website

A high-level overview of how blogging works and where to find each tool

Blogging is a powerful way to attract new visitors, improve your search visibility, and position yourself as the local real estate expert. With Real Geeks, you can easily create blog posts, organize them into categories, and manage comments. All from your website editor!

This guide gives you a complete overview of how the Real Geeks Blog system works and how each part supports your long-term content strategy.

Need to Know

  • Blogging helps potential leads discover your website through organic search and improves your website’s SEO.
  • You create your blog posts through the Blog Posts tool. The other blog tools (Blog Homepage, Blog Categories, and Blog Comments) are helpful resources but will not be used as regularly as Blog Posts.
  • Visitors must enter their name and email to leave a blog comment, giving you an additional lead capture opportunity.
  • The blogs that generate the most leads usually answer common real estate questions, so think about what your leads ask most often and write posts that address those topics.


Table of Contents


How to Access Your Blog Tools

To access your blog tools:

  1. Go to your website backend by adding /admin to the end of your domain (example: www.yourwebsite.com/admin)
  2. Locate the Blog section in the left-hand menu

website-editor-blog

What You’ll Find in the Blog Section

Here’s a quick look at the tools inside the Blog section:

  • Blog Homepage: Displays all your published posts automatically in a feed.
  • Blog Posts: Where you create, edit, and publish your blog content.
  • Blog Categories: Helps you organize posts into topics readers can easily browse.
  • Blog Comments: Lets you review and manage comments submitted by leads.

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Blog Homepage

The Blog Homepage is where all of your published posts appear automatically. Every time you create or update a blog post, it is added to the homepage feed without any additional setup. This gives visitors an easy way to browse your most recent content and encourages them to explore more topics.

What You Can Do on the Blog Homepage

  • Customize your page title, meta description, and keywords for SEO.
  • Add introductory text to welcome readers or highlight featured content.
  • Let the automatic feed to showcase newly published posts.

Discover how to edit or adjust your Blog Homepage: Blog Homepage Guide

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Blog Posts

The Blog Posts where you create, edit, and publish the content that drives traffic to your Real Geeks website. This is the workspace where you’ll add your written content, upload images or videos, select categories, and choose when your post should go live.

How to Use the Blog Posts Section

  1. Go to Blog Posts in your website editor to add a new post or update an existing one.
  2. Add your content into the post, including text, images, videos, and links.
  3. Use categories to help readers find similar topics and organize your blog effectively.
  4. Choose the date and time you want the blog to be published.
  5. Improve search visibility by updating your SEO title, meta description, and keywords.
  6. Publish or save your blog when you're ready.

For more details about writing and publishing blog content: How to Create and Publish Blog Posts

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Blog Categories

Blog Categories help visitors navigate your content quickly. When a lead selects a category—such as Market Updates, Neighborhood Guides, or Home Buyer Tips—they'll immediately see all blog posts related to that topic. Categories make your blog easier to explore and help signal your expertise across different areas.

Why Categories Matter

  • Leads can instantly browse posts that interest them.
  • Categories help you group content into meaningful topics.
  • You can assign multiple categories to one post and create new ones anytime.

Discover how to create and manage categories: How to Use Blog Categories

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Blog Comments

Leads can leave comments on your blog posts to share their thoughts or ask questions, and every comment submission requires a name and email address—giving you another lead capture opportunity. You can easily remove spam or inappropriate comments, and all comment activity is managed directly from your website editor.

Discover how to review and manage blog comments: Managing Blog Comments

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Blogging Best Practices 

A simple way to create blog content that gets results is to focus on answering the questions potential buyers and sellers ask every day. Every blog post you create should aim to address a real question, provide value, or help a visitor learn something about your market. This approach builds trust, improves SEO, and helps leads find your website when searching online.

Below is a video from our Tip of the Week series, where SEO expert Bob McCranie shares a simple method for generating blog topics at scale that answer common questions in your market and use AI to write content quickly.


Want to learn more best practices? Check out our Real Estate Blogging Best Practices.

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