Market Report Pages - Keep Leads Updated on Local Market Data

Market Report Pages are pages on your website that show real-time market data, charts, and trends for a specific area you choose.

Once built, each page gives you a reason to reach out personally whenever the market shifts, which is what turns a page view into a real conversation and more closings.

Table of Contents

• Create a Market Report Page

• Frequently Asked Questions

• Need Help?

• Related Articles

Create a Market Report Page

1. Open your website editor by adding /admin to the end of your website address (e.g. www.yourwebsite.com/admin).

2. Under Pages, click Market Report Pages.
   
   

3. Select Add Market Report Page.

Page Details

These fields appear together when you create the page. A few are public-facing, a few are just for you, worth knowing which is which before you fill them in.

Here's how they'd look for a report covering downtown Austin:

• Area Name (internal, shows in your dashboard): the location this report covers, e.g. "Downtown Austin." This is how you'll recognize the page later when you have a dozen reports going.

• Page Title (public, shown on the page and in search results): the actual headline a visitor sees, e.g. "Downtown Austin Market Report." Make it specific enough that it reads as its own page, not a generic template.

• Anchor Text (internal, shows in your list of pages): a short label purely for your own dashboard, e.g. "MR - Downtown Austin." Keep it short and consistent so your reports are easy to scan in a long page list.

• Slug (public, part of the URL): the end of the web address, e.g. .../market-report/downtown-austin. Keep it short and location-specific so the link still makes sense when you paste it into a text or email.

• URL Parent: groups this page under a related parent page. Useful once you're running several reports for the same broader area, so they sit together in your site structure instead of scattered.

• Meta Description: one to two sentences shown under your title in search results, e.g. "See current home prices, inventory, and trends for Downtown Austin, updated automatically." Write it like you're answering "what will I find here," not like ad copy.

• Meta Keywords: a few real search terms separated by commas, e.g. "Downtown Austin homes for sale, Austin real estate market." These help the page surface for the searches your actual leads are typing.

Page Content

This is your written explanation of the local market. Focus on current trends, pricing patterns, and inventory shifts, and keep it educational rather than promotional. Clear, helpful insights build trust; a sales pitch doesn't.

Report Criteria

This defines which listings will appear on your Market Report.

1. Click Create Search.

2. Use the criteria menu to select filters such as location, property type, price range, beds, and baths.

3. Click Create Search again to review the results.

4. Click Yes to confirm and apply the search to the Market Report Page.

5. Click Save.

Report Display

• Number of Search Results: controls how many listings appear in each section of the report (Active, Pending, and Sold). Adjust this to keep the page clean and easy to review

• Sold Within: defines how recent sold listings should be. A 6-month range is typically recommended to reflect current market conditions without overwhelming the page

Sold listings only display where your MLS board provides and permits that data.

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Frequently Asked Questions

• Does the report look the same across every website design? Yes. It works consistently across Miranda, Molly, Miranda Thin, Anna, and Anna Modern.

• Do sold listings always show up on the report? Only if your MLS board provides that data. Some non-disclosure states and regions don't include it.

• What if there isn't much data available for a specific area? The report shows whatever data is available rather than displaying a broken or empty page.

• Can I create more than one Market Report Page? Yes. Create as many as you need for different farm areas, buyer searches, or client neighborhoods.

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Need Help?

• Call us at 844-311-4969 (Mon–Fri, 8 AM–8 PM CST)

• Email support@realgeeks.com

• View our Live Events page for free coaching and training.

• Join the Real Geeks Mastermind Group on Facebook for peer tips and best practices

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Related Articles

• Saved Searches or Market Reports - Which Should You Use?

• Saved Searches - Send Property Update Emails

• Website Logos - Add Your Brand Across Your Site

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