Skip to content
English
Submit a Ticket
  • There are no suggestions because the search field is empty.

Build Market Report Pages to Attract Leads and Boost Local SEO

Custom Real Estate Market Reports for Buyers and Sellers

Market Report Pages give you marketable, personalized pages on your website that showcase real-time housing activity in specific areas you serve. They are designed to position you as the local expert while giving buyers and sellers valuable insight into what’s happening right now.

market-report-page-liveThese pages automatically update with active and pending listings, and when available, recently sold properties. They keep visitors engaged, generate repeat traffic, and support long-term follow-up inside your Lead Manager.

Need to Know

  • Leads can save the report and receive automatic updates as the market changes

  • Market Report Pages display active and pending listings for a defined area

  • Sold listings are displayed but only if your MLS board provides this sold data

  • Each page is fully customizable to target specific neighborhoods, price points, or property types

Table of Contents

What Market Report Pages Do

Market Report Pages create a live, branded market snapshot for a specific area. They automatically update on your website, giving buyers and sellers a simple place to track inventory and market activity.

Each Market Report displays:

  • active listings

  • pending listings

  • recently sold listings (when your MLS board allows sold data.)

When a lead views and saves a Market Report, it is saved to their profile and they will automatically receive updates as market information changes.

Best practices to use Market Reports more efficiently:

  • Create Market Report Pages for your top farm areas

  • Add them to your side area of the page

  • Share the link in listing presentations

  • Include the link in email signatures and social media posts

Back to top

How to Create a Market Report Page

Follow these steps to create and customize a Market Report Page. This process is simple and does not require technical experience.

  1. Open your website editor by adding /admin to the end of your website address (e.g. www.yourwebsite.com/admin)

  2. Under Pages, click Market Report Pages

    market-report-pages-location

  3. Select Add Market Report Page

Step 1: Page Details

These fields organize your page and control how it appears online.

  • URL Parent: Groups related pages together and keeps your website structure organized

  • Area Name: The neighborhood, city, or location you are targeting

  • Page Title: The headline shown on the page and in search results

  • Meta Description: A short summary that appears in search engines

  • Meta Keywords: Area-related keywords separated by commas

  • Anchor Text: Internal label to help you locate the page in your dashboard

  • Slug: The final part of the page URL. Keep it short and location-focused

Step 2: Page Content

Use this section to make the local market easy to understand.

market-report-pages-content

Focus on:

  • Current trends

  • Pricing patterns

  • Inventory shifts

  • What buyers and sellers should know right now

Keep it educational, not promotional. Clear, helpful insights build trust and position you as the local expert.

Step 3: Set the Report Criteria

This step defines which listings will appear on your Market Report.

  1. Click Create Search

    market-report-pagescreate-search

  2. Use the criteria menu to select filters such as location, property type, price range, beds, and baths

  3. Click Create Search again to review the results

    market-report-page-build-criteria

  4. Click Yes to confirm and apply the search to the Market Report Page

  5. Click Save

Number of Search Results

This setting controls how many listings appear in each section of the report (Active, Pending, and Sold). Adjust this to keep the page clean, focused, and easy to review.

number-search-results

Sold Within

This setting defines how recent sold listings should be. A 6-month range is typically recommended to reflect current market conditions without overwhelming the page.

market-report-pages-sold-within

These display settings work alongside your search criteria to keep the report targeted and relevant to the specific market you are highlighting.

Back to top

How Sold Data Appears (And Why It Matters)

Sold listing visibility depends entirely on what your MLS board provides.

If your MLS board shares sold data:

  • Your Market Report Page will display recently sold properties

  • You can define how recent those sales should be (ex: last 6 months)

  • Sellers can better evaluate pricing trends and demand

If your MLS board does NOT share sold data (common in non-disclosure states and Canada), sold listings will not appear in this report.

The page still delivers strong value by showing active and pending inventory in real time. In these markets, you become the source for sold price trends and deeper insights, which creates natural opportunities for calls, appointments, and strategy conversations.

Back to top

Personalizing a Market Report Page

The real power of Market Report Pages is customization. You control what properties appear and how the page is positioned.

When creating a Market Report Page, you define:

  • City, neighborhood, or ZIP code

  • Property type (single-family, condos, land, etc.)

  • Price range

  • Beds and baths

  • Any additional filters available in your home search tool

This allows you to create highly targeted pages such as:

  • “Downtown Austin Condo Market Report”

  • “Luxury Homes in Scottsdale Over $1M”

  • “Homes in Charlotte With Pools”

Instead of a generic search, this becomes a curated, promotion market resource tied directly to your brand.

Back to top

Need Help? 

Back to top

Related Articles

Back to top