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What Are Address Only Leads in the Real Geeks CRM?

How Address Only Leads from the Home Valuation Tool Help You Capture Potential Sellers

When a homeowner visits your Home Valuation Tool, they are raising their hand as a potential seller. Sometimes they enter their property address but leave before completing the registration form. When this happens, the system still records the address in your CRM as an Address Only Lead. These leads give you an early opportunity to identify and engage potential sellers in your market.

Need to Know

  • Address Only Leads are created when someone enters their property address in the Home Valuation Tool but does not complete full registration

  • These leads indicate potential seller interest

  • Send a Postcard, go door-knocking, or do a reverse lookup of their address for valid contact information (Beenverified.com or Thatsthem.com)

Table of Contents

Why Is There a Lead with Just an Address in My CRM?

An Address Only Lead is a contact created when a homeowner types their property address into your Home Valuation Tool but exits before submitting their name, phone number, or email.

Instead of losing the opportunity entirely, your CRM captures the property address and creates a lead record. While you may not have full contact details yet, you now know:

  • The property address

  • That the homeowner showed interest in their home’s value

  • That they may be considering selling

These leads are often early in their decision process, which makes consistent value-driven outreach important.

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How to View Your Address-Only Leads in the CRM

  1. Go to leads.realgeeks.com/leads

  2. Click the down arrow in the Lead View menu

  3. Select Potential Sellers

potential-seller-filter-menuThis view displays leads who submitted property information through the Home Valuation Tool, including Address Only Leads.

From there, you can sort, tag, assign, or begin your follow-up process.

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What You Can Do With Address Only Leads

Even without full contact information, you still have several proactive strategies available.

You can:

  • Door knock the property to introduce yourself

  • Send a postcard using the Postcards tool

  • Add the property to a geographic farming campaign

  • Create a custom CMA and deliver it in person

  • Perform a reverse address look up to obtain valid contact information. We recommend Beenverified.com or Thatsthem.com

If the homeowner later completes registration, your CRM will update the lead record with their contact details.

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Best Practices for Converting Address Only Leads

Address Only Leads require a strategic approach focused on value.

Follow these best practices:

  • Act quickly while curiosity about home value is fresh

  • Deliver useful information, not a sales pitch

  • Provide a market update specific to their neighborhood

  • Position yourself as the local expert

  • Track all outreach attempts in the lead record

When you consistently provide value, you increase the likelihood that the homeowner reaches out when they are ready to list.

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Frequently Asked Questions

  • Why doesn’t the lead include contact information?
    The homeowner entered their property address in the Home Valuation Tool but exited before completing the registration form.

  • Can I contact the homeowner directly?
    If no phone or email was submitted, you will need to use offline methods such as door knocking or postcards.

  • Will the lead update if they return and register later?
    Yes. If the homeowner completes the sign-up form later, their contact information will update in the same lead record.

  • Are Address Only Leads considered seller leads?
    Yes. They indicate potential seller interest because the homeowner requested property value information.

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