Unlocking Estate IQ: The Next Evolution in Home Valuation & Lead Engagement
Session Recap
In this session, Michael is joined by Brendan Sladek, Head of Website Product at Real Geeks, to introduce Estate IQ, an advanced home valuation tool designed to improve seller lead engagement.
Brendan provided a detailed walkthrough of Estate IQ, showcasing how it offers users a modernized experience, delivers automated home valuations, and enrolls seller leads into nurture campaigns with market reports. The session highlighted the new ways agents can capture and engage seller leads while maintaining their brand identity through customization options.
Additionally, upcoming product enhancements were discussed, including:
Improvements to Geek AI for better automated lead follow-up
New search filters for more efficient lead organization
An upgraded mobile CRM app with a rebuilt texting system
SEO FastTrack updates to help agents generate more traffic
Lead verification tools for phone numbers and emails (coming soon)
Important Links
🔍 Estate IQ Overview – Learn how the new home valuation tool helps capture and nurture seller leads.
🚀 SEO FastTrack – Leverage AI-generated pages to improve your website’s search visibility.
🤖 Geek AI Upgrades – Explore the latest improvements in AI-powered lead follow-up and engagement.
🏘️ Market Reports & Lead Conversion – Use automated reports to increase lead retention and conversions.
🎓 Real Geeks Training – Access training sessions and customer support for your Real Geeks tools.