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Default Meta Tags - Help Crawlers Understand Your Pages

Create fallback SEO information that helps search engine and AI crawlers understand every page on your website.

Admin Feature

Editing the website is an account owner-level permission. If you don't see this option, contact your account owner to enable these permissions for you.

Default Meta Tags help search engines understand pages across your Real Geeks website. These settings automatically fill in missing meta tags while still allowing you to customize your most important pages individually.

Need to Know

  • Default Meta Tags fill in pages that do not have their own title, meta description, or meta keywords.
  • You can create separate defaults for Content Pages, Area Pages, and property detail pages.
  • Area Page and property defaults support placeholders that automatically add page or listing information.
  • Meta tags added directly to an individual page always replace the defaults.
  • Use defaults as a safety net. Customize the meta tags for your most important pages.

Table of Contents

What Are Default Meta Tags?

Meta tags are pieces of information added behind the scenes of a webpage. Search engine and AI crawlers read them to better understand what the page is about.

Meta tags do not appear within the page content your website visitors see. However, some of this information may be used when your page appears in search results.

  • Title: The page title that may appear as the clickable link in search results.

  • Meta Description: A short summary that may appear below the title in search results.

  • Meta Keywords: Words or phrases that describe the page’s topic.

You can customize these tags on individual pages. Default Meta Tags fill in any missing information when a page does not have its own tags.

You can create separate defaults for:

  • Content Pages

  • Area Pages

  • Property detail pages

Each page type includes a default field for the title, meta description, and meta keywords.

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How to Set Default Meta Tags

  1. Open your website editor by adding /admin to the end of your website address. For example: www.yourwebsite.com/admin

  2. In your SEO settings, select Default Meta Tags.

    default-meta-tags-seo

  3. Select your description

  4. Enter the default title, description, or keywords, including any supported placeholders

  5. Click Save

You do not need to complete every field at once. Start with the page types that have the most pages without customized meta tags.

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How to Use Placeholders

Placeholders automatically add information from an Area Page or property listing. This allows one default to work across hundreds of different pages.

Placeholders must include the brackets shown below.

Area Page Placeholder

Area Page defaults can use:

  • [area] – Adds the Area Page’s name

For example:

  • Homes for Sale in [area]

Each Area Page will use its own name, such as:

  • Homes for Sale in Kailua

Property Detail Placeholders

Property detail defaults can use:

  • [address] – Property address

  • [status] – Listing status

  • [zip] – ZIP code

  • [beds] – Number of bedrooms

  • [baths] – Number of bathrooms

  • [sq.ft.] – Square footage

  • [mls_number] – MLS number

  • [city] – City

  • [county] – County

  • [state] – State

  • [building_name] – Building name, when available

  • [neighborhood] – Neighborhood, when available

For example, you could use this property title:

[address] | [beds] Beds, [baths] Baths | [city], [state] [zip]

That default could appear on a listing as:

123 Aloha Dr | 4 Beds, 3 Baths | Honolulu, HI 96815

Some listing information may not be available from every MLS. Avoid relying on [building_name] or [neighborhood] unless your listings regularly include that information.

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How Default and Custom Meta Tags Work Together

Custom meta tags added directly to an individual page always take priority over Default Meta Tags.

For example:

  • An Area Page without a custom title uses the default Area Page title.

  • An Area Page with its own title uses the custom title instead.

  • Other missing fields can still use their defaults.

This allows you to create a fallback for your entire website while writing more specific titles and descriptions for the pages that matter most.

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Best Practices for Default Meta Tags

  • Write defaults that make sense across every page in that group.

  • Use placeholders to make Area Page and property tags more specific.

  • Keep titles and descriptions clear and easy to read.

  • Avoid repeating the same word or phrase more than needed.

  • Review the final wording to make sure placeholders read naturally.

  • Add custom meta tags to important pages, such as your Home Page and primary Area Pages.

  • Do not use a default when it could create confusing or inaccurate information.

Default Meta Tags are a safety net. They should support your page-specific SEO work, not replace it.

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Frequently Asked Questions

  • Do Default Meta Tags replace the tags already added to a page?
    No. Meta tags added directly to an individual page take priority over the defaults.

  • Do I need to complete every default field?
    No. Defaults only fill in missing information. You can add them one page type or field at a time.

  • Can I use property placeholders on an Area Page?
    No. Area Page defaults support [area]. Property placeholders are only available for property detail pages.

  • Why is a property placeholder blank on some listings?
    The listing may not include that information. Fields such as building name and neighborhood are only added when the data is available.

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