Facebook Tool - Overview

Follow

Overview

Facebook ads are an excellent lead generation source, that can help you get leads for a lower cost. Use the Real Geeks Facebook tool to streamline the ad-creation process, and spend less time and effort when creating an engaging ad.

Utilize the ad templates provided by the tool to simplify the process of creating ads, keep track of your campaign's performance with the integrated analytics, and effectively reach out to more potential leads!

Facebook Requirements

1. Create a Meta Business Manager
Meta Business Manager is your brand's Facebook dashboard. Use it to manage your Facebook + Instagram business pages, ad accounts, and marketing campaigns
Learn how to create a Business Manager account

2. Have access to a Facebook Business Page
This is your brand’s official Facebook identity. Use it to create posts, generate ads, and connect with your real estate audience!
Learn how to create a brand-new Facebook Business page
Learn how to add an existing Facebook page to your Business Manager 

3. Ensure Facebook Billing is Setup
Pay for your ads directly through Facebook.
Learn how to add a payment method in your Business Manager

4. Verify your Domain Name with Facebook
To ensure you Facebook Business Manager is secure, Facebook requires that you verify ownership of the website you're promoting
Verify your website's domain name with Facebook

5. Setup a Meta tracking Pixel on your Real Geeks website
The Meta Pixel is a piece of code that you put on your website that allows you to monitor and retarget leads that visit your website.

You can email this pixel to Real Geeks support (support@realgeeks.com) for assistance!

Learn how to setup a Meta tracking pixel today!


Enable the Tool

To start promoting your website, the tool must be enabled in Real Geeks. To do this:

  1. Go to fb.realgeeks.com
  2. Agree to the Terms of Service, and acknowledge the “included in your core platform” with checkmarks
  3. Click Enable Ads Manager

enable_tool.gif

When prompted, you will need to login to your personal Facebook account. This should be the account connected to your Meta Business Manager.

 

Facebook Tool Templates

The tool allows you to create eight different creative formats of rich ads with information and images from your website. Please view the information below for specific examples and step-by-step guides for creating each ad type.

 

Single Property Carousel Ad

Promote a specific listing in a carousel-style ad. This is the most popular solution for marketing a listing from your website.

singlepropertycarousel.png singlepropcarousel.gif

How To: Single Property Carousel
  1. Go to fb.realgeeks.com
  2. Click New Ad/Post, then select Single Property Carousel
  3. Enter your listing’s MLS Number
  4. Click Use This Property
  5. Enter your ad’s content in the Top Main Creative
    • Use Available Fields, Property Details, or Property Remarks to automatically fill in your ad content with important property information. This makes it easier to reuse content in your ads, and streamlining the process for promoting new listings with Facebook.
  6. To choose images for the ad, click on your images. The order that you select your photos will determine their order on your ad
  7. Add context to your images with up to 2 lines of text. You can use Available Fields to add property data to your images.
    • If required by your MLS board, select On All next to Display Listing Office to display the listing office for this property
  8. Click Preview Ad to preview the ad as it would appear on Facebook. View how the ad would appear in a desktop social media feed, mobile feed, or even as an ad on instagram!
  9. Target potential leads by building an audience targeted to you and your business.
    • Can only search location by city. By default, the location will include the city limits +25 miles.
    • Interest recommendations: realtor.com, Zillow, Homes.com, real estate, first-time buyer, property, real estate investing
  10. [OPTIONAL] Convert your ad into a Facebook Lead Ad, a streamlined method for capturing lead contact information directly on Facebook. Facebook has a great resource that explains what lead ads are.
  11. Establish your budget and ad duration under Campaign Options. The tool budgets per day, and will last for the duration of the number of days selected. Example: An ad that spends $5 per day, for 4 days, would be an ad total of $20
  12. Enter your Campaign Name to identify your ad while monitoring your ad’s impressions
  13. Click Create Ad on Facebook to initiate the facebook’s review process. This typically takes a few minutes

Free Ad Template: Single Property

Paste the following content to be used in your ad:

🏠🚨 NEW LISTING ALERT! 🚨🏠

Your new dream home may be just a few clicks away! This hot new listing is now available for sale in beautiful [city] is ready to go!

Visit our website to schedule a tour of this beautiful [beds] bed, [baths] bath property, or view any of the other wonderful options in the area!

 


Create a direct link to a list of properties in a particular area to increase the amount of business you perform in a particular market. Excellent for building your pipeline for a particular region or neighborhood while bringing attention to popular areas within your market!
 

single_search.gif

How To: Single Search Ad

Perform a search on your website as a lead would. Copy the URL of the search results.

  1. Go to fb.realgeeks.com
  2. Click New Ad/Post, then select Single Search
  3. Paste the link from your website's search URL into the field located just below the "Single Search Ad" title
  4. Click Use This Search
  5. Use Lead Assignment to assign leads from this ad to a specific agent on your team.
  6. Enter your ad’s content in the Top Main Creative
    • Use Available Fields, Property Details, or Property Remarks to automatically fill in your ad content with important property information. This makes it easier to reuse content in your ads, and streamlining the process for promoting new listings with Facebook.
  7. To choose images for the ad, click on your images. The order that you select your photos will determine their order on your ad
  8. Add context to your images with up to 2 lines of text. You can use Available Fields to add property data to your images.
    • If required by your MLS board, select On All next to Display Listing Office to display the listing office for this property
  9. Click Preview Ad to preview the ad as it would appear on Facebook. View how the ad would appear in a desktop social media feed, mobile feed, or even as an ad on instagram!
  10. Target potential leads by building an audience targeted to you and your business.
    • Can only search location by city. By default, the location will include the city limits +25 miles.
    • Interest recommendations: realtor.com, Zillow, Homes.com, real estate, first-time buyer, property, real estate investing
  11. [OPTIONAL] Convert your ad into a Facebook Lead Ad, a streamlined method for capturing lead contact information directly on Facebook. Facebook has a great resource that explains what lead ads are.
  12. Establish your budget and ad duration under Campaign Options. The tool budgets per day, and will last for the duration of the number of days selected. Example: An ad that spends $5 per day, for 4 days, would be an ad total of $20
  13. Enter your Campaign Name to identify your ad while monitoring your ad’s impressions
  14. Click Create Ad on Facebook to initiate the facebook’s review process. This typically takes a few minutes

 

Free Ad Template: Search

Paste the following content to be used in your ad:

🚨🏠Attention home buyers! 🚨🏠

The real estate market in [city] is heating up and properties are selling fast! Visit our website to stay ahead of the game, and be the first to know when the perfect property hits the market.

Contact us directly or visit our website for more information: [short_link]

#newlisting #dreamhome #realestate #forsale #calltoday

 

 


Create an ad that features multiple searches from your website. Use this to showcase multiple prominent areas (or cities, neighborhoods, zip codes, etc...) in your market, or show various price levels for a particular city or area!

multi_search.gif

To create this ad type: 

1. Visit your website and add search criteria in your website's advanced search to generate a list of results that you'd like displayed on your ad

2. Copy the URL of your search 

3. Paste the URL into the Real Geeks Facebook Tool - Multiple Search Link ad type and click "Use this Search"

4. Repeat this process of performing property searches on your website and adding to the tool until you reach the 5-search maximum

 

By default, the images will pull in a map with red houses signifying where each property within the search is located, however you can upload custom property photos by pressing the "Use Custom Image" button use_custom_image.png under each search 

Quick Tips: 

  • Search URLs can NOT be based on the map search.
  • For easy referencing, under each carousel image, the tool will display the search parameters and the short link to each search generated
  • Use the "Available Fields" sidebar option to automatically pull in data from the board about a particular area or listing available_fields_multi.png
  • There must be at least two search links included in the carousel for this ad type.

 

Create an ad that features a specific page on your website that features information about a particular area, city, zip, neighborhood, etc... This helps you assert yourself as an expert in any particular area in your market, and can called on as a reliable resource that educates leads on that area. 

area_page.png

To create this ad type: 

1. Go to your website and visit any one of your area pages (these were initially generated for you using the site setup tool)

2. Copy the URL for any Content Page or Area Page on your website

3. Paste the copied URL to the Real Geeks Facebook Tool - Area/Content Page with Search Ad template and click "Use This Page"

Quick Tips: 

  • This page must have a list of Property displayed at the bottom of the page 
  • Choose to link carousel images to an “Area / Content Page,” “Search Results,” or “Property Landing Page”
  • Choose whether you’d like the Carousel to display images with properties on a map or property images

 

 

This is the ad-type to select when you want to run an ad for your seller valuation tool. It's considered a "flexible" ad type because it is able to run an ad with any type of link from your website. This ad type only displays a single photo for the ad

single_image.png

Here's how to run an ad for your seller valuation tool: 

1. go to home.realgeeks.com

2. Click the "Home Valuation Tool" button

3. Copy the Landing Page URL in the tool 

4. Paste the copied URL into the Real Geeks Facebook Tool - Single Image Link Ad Type

5. Click "Add Link"

Quick Tips: 

  • Take any landing page from your Real Geeks website and use that to create an ad.
    • Examples include your Home Valuation Tool, Coming Soon Property Landing Page, etc.
    • Use this ad type to create a Coming Soon lead capture page by adding “?view” to the end of the page's URL
    • You have the option to replace the image that was automatically pulled in if you want to
    • The tool will pull in the Page Title as the Headline and the Page Description below
      • These can both be customized for your ad

 

Can be used to showcase your website's primary features (property landing pages, advanced search, valuation tool, market report, etc...) and drive traffic to various locations across your website. Similar to the Single Image Link ad type, but with multiple link opportunities.

mul_image.gif

 

To create this ad type: 

1. Go to your website and grab any links you'd like to make your primary landing point on the website (seller valuation tool, advanced search, etc...)

2. Copy the URL

3. Paste the copied URL into the Real Geeks Facebook Tool - Multi Image Link and press "Add Link"

4. Repeat this process of performing property searches on your website and adding to the tool until you reach the 5-link maximum

 

Video Ad

 

Display a custom video to attract new leads. This will have the video play directly on Facebook, and only after the video is done will they be taken to the website.

Pro tip: When creating videos, try to keep them a minute or under to improve the chances of a lead visiting the website after the video has finished

video_final.gif

A custom slideshow/video ad

To create this ad type: 

1. Go to your website and grab any links you'd like to make your primary landing point on thewebsite (if you are running an ad for a particular property, you can search for that property using your website's MLS Number Search or Address Search)

2. Copy the URL

3. Paste the copied URL into the Real Geeks Facebook Tool - Video Ad field and press "Add Link"

4. Press the "Use Custom Video" button use_custom_video.png, then press "Upload Video" upload_video.png

5. select your video file and press "Open" or "Upload"

 

Note for All Ad Types

  • Polygon Map Search Links from the Interactive Map Search are not compatible with the Facebook Tool.
  • Instead, you can use one of the following workarounds:
    1. Create a Content Page and create the desired Polygon Map within the Property Display Search Options. Link to this page in the Facebook Tool by using either the Single Search Ad or the Area/Content Page w/ Search Ad template. The Single Search Ad template is compatible because there is search criteria on the page itself within the Featured Properties section.
    2. Create a saved search from the Interactive Map search link. Open the saved search and use this link to create a new Facebook ad

 

Facebook Advertising Policies

Please note that there will be a short time delay between when you create the ad within the tool and when it appears on Facebook, as Facebook must approve the ad or post you create before it is published. Additional materials regarding Facebook’s guidelines can be found here: https://www.facebook.com/policies/ads/.

Facebook also provides guidelines regarding how much text can be included on an image. More information can be found here: https://www.facebook.com/business/help/980593475366490 They provide a tool to test your images here: https://www.facebook.com/ads/tools/text_overlay.

 

Additional Facebook Tool Resources

Facebook Marketing Tool Permissions

Facebook Marketing Tool User Guide

Thank you for implementing the Real Geeks Facebook Marketing Tool! If you would like to know more about our Facebook Marketing Tool, feel free to join us every single Thursday at 3 PM EST for our Facebook Marketing Tool live webinar. Sign-up for the webinar with this link. http://www.realgeeks.com/walkthroughs/

 

Review Training Videos on the Facebook Marketing Tool

Feel free view all our training material for the Facebook Marketing Tool on the Tools settings/help page.

We also do a live webinar on the Facebook Marketing Tool every single Thursday at 3 PM EST. Sign up for that webinar by using this link: www.realgeeks.com/walkthroughs

Expand spot text.jpg

 
Was this article helpful?
2 out of 2 found this helpful