Real Geeks Google Analytics and Tagging Guide

Tracking your website activity starts with the two tools that actually collect data: Google Analytics 4 (GA4) and Google Ads tracking (G-Tag). GA4 measures how visitors use your Real Geeks website, while Google Ads tracking shows which ad clicks turn into real leads. These two tools are responsible for capturing and reporting your traffic and conversion data.

For agents who want a cleaner, and more organized way to manage both GA4 and Google Ads tracking, Google Tag Manager (GTM) is an excellent solution. GTM does not collect data by itself. Instead, it acts as a central hub where you can manage all your tracking tools in one place. This keeps your setup tidy and makes future updates much simpler. If you plan to use both GA4 and Google Ads tags, GTM can make your tracking more reliable and easier to maintain.

This guide explains how each Google tracking tool works and helps you choose the best setup for your needs.

Table of Contents

• Google Analytics 4 (GA4)
• Google Ads Tracking (G-Tag)
• Google Tag Manager (GTM)
• When to Choose Each Google Tracking Method
• What Are Google Conversions?
• How You View Your Data
• Need Help?
• Related Articles
  
  

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Google Analytics 4 (GA4)

GA4 tracks overall website activity. Once installed, it automatically measures visits, page views, engagement, and major actions users take. GA4 is the simplest and most common way to understand your Real Geeks website performance.

GA4 uses a Measurement ID (format: G-XXXXXXX) that you add to your Real Geeks Site Settings.

Learn More: How to set up Google Analytics on your Real Geeks website.

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Google Ads Tracking (G-Tag)

If you run Google Ads, you need to install a Google Ads tag (G-Tag) to measure your campaign results. This tag tells Google which ad clicks become leads, registrations, or other valuable actions.

You can install the G-Tag directly in your Real Geeks settings or through Google Tag Manager. You only need this tag if you're actively running Google Ads.

Learn More: How to track leads from Google Ads you run for your website.

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Google Tag Manager (GTM)

Google Tag Manager is a tag-management tool that keeps all your tracking organized. It's used as a central tool that you can connect to your Google Analytics and Google Ads account to manage your data more conveniently.

Use GTM when:

• You want to install GA4 + Google Ads or any additional tracking tools like Facebook Pixel.
• You prefer managing all tags from one dashboard.
• You want cleaner code and easier long-term updates.

Do not use GTM if you're only installing one tag (GA4 or G-Tag). Direct installation is simpler.

Learn More: Discover how to manage user behavior tracking tools with Google Tag Manager.

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When to Choose Each Google Tracking Method

Using Only Google Analytics 4

Choose this option if you want a simple way to see how people use your website. Google Analytics 4 reports on visits, page views, and basic engagement. This is the easiest setup for agents who are not running paid Google ads and simply want to understand their website traffic.

Using Google Ads Tracking Tag (Gtag)

Choose this option if you are running Google Ads campaigns and want to measure which ads are generating sign ups on your website. The Gtag reports which clicks turn into registrations or contact requests. This method helps you understand your return on ad spend and improve the performance of your campaigns.

Using Google Tag Manager to Organize Your Google Analytics and Ad Tracking Accounts

Use Google Tag Manager to organize your tracking data and manage different systems that collect information from your website. It keeps everything in one place, making it easier to maintain and update your tags over time. This is an ideal setup for people who plan to monitor both Google Analytics and Google Ads conversions, or who want a cleaner and more efficient way to manage multiple tracking tools.

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What Are Conversions?

A conversion is a key action taken on your website, and it tells Google which activities matter most to your business. Conversions help you understand which ads are producing meaningful results for your business.

Because you choose which actions count as conversions, you are telling Google exactly what success looks like for your business. This allows Google Analytics and Google Ads to highlight the most valuable traffic and optimize your reporting, and it helps Google Ads improve campaign performance by focusing on visitors who are most likely to complete those important actions.

Common Real Geeks conversions:

• Website registration
• Contact form submissions

Google Ads and Google Analytics track conversions differently, but both help you understand which sources bring in the best leads.

Learn More: Discover how to set up and track conversions for the Google ads tag.

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How You View Your Data

Each tracking tool has its own dashboard:

• Google Analytics: Click Here
  Shows website traffic, engagement, and major events.
• Google Ads: Click Here
  Shows ad performance, budget, keywords, and conversions.
• GTM: Click Here
  Used only for managing tags for Google Analytics and Google Ads. This tool does not provide reporting for you, but instead organizes your tracking tags

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Need Help?

• Call us at 844-311-4969 (Mon–Fri, 8 AM–8 PM CST)
• Email support@realgeeks.com
• Visit Real Geeks University for free video courses
• Join the Real Geeks Mastermind on Facebook for peer tips and best practices

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Related Articles

• How to Set Up Google Analytics 4 (GA4)
• How to Connect Google Ads Using a G-Tag
• Google Tag Manager vs. Google Tag (G-Tag)
• How to Set Up GA4 in Google Tag Manager
• How to Track Conversions for Google Ads
• How to Connect Facebook Pixel with Google Analytics

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