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Real Geeks Google Analytics and Tagging Guide

Your Overview of how to Set up Google Tracking on your Real Geeks Website

 

Tracking your website activity starts with the two tools that actually collect data:

  • Google Analytics 4 (GA4)
  • Google Ads tracking (G-Tag).

GA4 measures how visitors use your Real Geeks website, while Google Ads tracking shows which ad clicks turn into leads, and together they capture and report your traffic and conversion data.

 

This guide explains how each Google tracking tool works and helps you choose the best setup for your needs.

Need to Know

Table of Contents


Google Analytics 4 (GA4)

google-analytics-dashboard

GA4 tracks overall website activity. Once installed, it automatically measures visits, page views, engagement, and major actions users take. GA4 is the simplest and most common way to understand your Real Geeks website performance.

GA4 uses a Measurement ID (format: G-XXXXXXX) that you add to your Real Geeks Site Settings.

Learn More: How to set up Google Analytics on your Real Geeks website.

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Google Ads Tracking (G-Tag)

google-ad-tracking-manager

If you run Google Ads, you need to install a Google Ads tag (G-Tag) to measure your campaign results. This tag tells Google which ad clicks become leads, registrations, or other valuable actions.

You can install the G-Tag directly in your Real Geeks settings or through Google Tag Manager. You only need this tag if you're actively running Google Ads.

Learn More: How to track leads from Google Ads you run for your website.

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Google Tag Manager (GTM)

tag-manager-dashboard

Google Tag Manager is a tag-management tool that keeps all your tracking organized. It's used as a central tool that you can connect to your Google Analytics and Google Ads account to manage your data more conveniently.

Use GTM when:

  • You want to install GA4 + Google Ads or any additional tracking tools like Facebook Pixel.
  • You prefer managing all tags from one dashboard.
  • You want cleaner code and easier long-term updates.

Do not use GTM if you're only installing one tag (GA4 or G-Tag). Direct installation is simpler.

Learn More: Discover how to manage user behavior tracking tools with Google Tag Manager.

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When to Choose Each Google Tracking Method

Using Only Google Analytics 4

Choose this option if you want a simple way to see how people use your website. Google Analytics 4 reports on visits, page views, and basic engagement. This is the easiest setup for agents who are not running paid Google ads and simply want to understand their website traffic.

Using Google Ads Tracking Tag (Gtag)

Choose this option if you are running Google Ads campaigns and want to measure which ads are generating sign ups on your website. The Gtag reports which clicks turn into registrations or contact requests. This method helps you understand your return on ad spend and improve the performance of your campaigns.

Using Google Tag Manager to Organize Your Google Analytics and Ad Tracking Accounts

Use Google Tag Manager to organize your tracking data and manage different systems that collect information from your website. It keeps everything in one place, making it easier to maintain and update your tags over time. This is an ideal setup for people who plan to monitor both Google Analytics and Google Ads conversions, or who want a cleaner and more efficient way to manage multiple tracking tools.

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How You View Your Data

Each tracking tool has its own dashboard:

  • Google Analytics: Click Here
    Shows website traffic, engagement, and major events.
  • Google Ads: Click Here
    Shows ad performance, budget, keywords, and conversions.
  • GTM: Click Here
    Used only for managing tags for Google Analytics and Google Ads. This tool does not provide reporting for you, but instead organizes your tracking tags

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